If you buy this 32" Sony you'll see why it's one of the biggest selling LCD televisions in the UK currently. It looks incredibly stylish - less glossy than many of its rivals. Reminded me how photos always use to look better in a matt finish - same with the Sony KDL32D3000 .
It is very easy to set up however things get a little more complicated if you want to tweak some of the more advanced settings.
The Sony KDL32D3000- uses a new technology called 24P true cinema which allows films to be shown at their true speed of 24 frames per second - apparently many TVs have to speed up to the 25fps of a standard TV. This is supposed to improve the quality and lessen distortion in the picture.
The Sony KDL32D3000 also has another feature called Sony theatre mode which automatically adjusts colour, brightness and contrast settings. The adjustments of the automatic light sensor are not to everyones taste though and mercifully can be turned off if required.