The Sony KDL32D3000 is one of the biggest selling LCD televisions in the UK currently. It looks incredibly stylish - less glossy than many of its rivals. Reminded me how photos always use to look better in a matt finish.
It was very easy to set up however things get a little more complicated if you want to tweak some of the more advanced settings.
The KDL32D3000 uses a new technology called 24P true cinema which allows films to be shown at their true speed of 24 frames per second - apparently many TVs have to speed up to the 25fps of a standard TV. This is supposed to improve the quality and lessen distortion in the picture.