Internet Marketing FAQ

Here's a quick guide to some Buzzwords and phrases
that you may have come across.

SEO - Search Engine Optimisation

General term for optimising your web pages to acheive high rankings in the various search engines but usually focusses on the big three - Google, Yahoo and MSN.

On Page Optimisation

Refers to modifying your web pages to acheive the highest possible rankings. There are many things that influence your rankings for specific search rankings which you cam modify yourself to maximise the performance of your site.

Off Page Optimisation

Refers to what can be done to improve your web sites rankings without modifying the pages. Generally this is related to obtaining back links to your site.

Keyword Density

The amount of times your keywords are mentioned in your web page. This can affect your rankings for those keywords however they must be used in context and should not be overused. The optimum figure varies depending on search engine but is generally estimated between 4 and 7%.

Site Maps

Simple lists of the structure of you web site. Although they don't directly affect your search engine rankings it does ensure all pages are accessible and can be indexed.

ALT tag

The HTML tags which can include a description of a graphic or image. Can be used sparingly to improve keyword rankings.

Black Hat SEO

Refers to various techniques to trick the search engines into acheiving a higher ranking. Although some can be effective in the short term - there is a very high risk of being permantly excluded from the indexes (and hence search results). Don't use these techniques.


Pay per Click - Internet Marketing and advertising systems such as Google Adwords.



Google Blog
Matt Cutts: Gadgets, Google and SEO. An insight into how Google works and the latest developments. Intelligently written and interesting

Good Keywords software
Excellent Keyword Software and it's free!

Buy and sell anything. The world's largest garage sale. Put your junk up for sale here and my wife will probably buy it

The Bearded man
An interesting blog on the political situation in Zimbabawe. How a beautiful, wealthy country can be brought to it's knees by one greedy, despotic ruler - Mugabe. It's a sad tale with over 80% now living in total poverty (not the western definition)

2600 Official Site
For everyone who believes in free expression, free thought and technology. Download a few episodes of - Off the Hook - a technology show. We need people and places like this to stand up to the establishment.

Book on TCPIP
An excellent book on Networking and TCPIP plus an online free edition.

My Search Engine Rankings
Our Home page - start here to learn about promoting your web site