If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.
SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.
So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.
If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.
Putting SEO Marketing into Action
When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.
So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here –
yellowstone park hotels
west yellowstone hotels
yellowstone park hotel
So we can see a list of example search queries and an estimate of how many times these are searched for every day. Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.
If the hotel was in the West of Yellowstone then the phrase
west yellowstone hotels 2323
would probably be a good target. The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.
This is why keyword research is so essential, and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.
There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities. If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.
This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal. SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website. It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
Title Tags – The Title of your Web page must contain the keywords you are targeting. So in our example we must use the phrase – West Yellowstone Hotels somewhere in our Title tag.
H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page. We must also use the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page. Don’t overdo it though.
Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition. You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers. This is what makes SEO Target Marketing so powerful, with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.
There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.
Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases. Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.
This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words. My first website consisted of pages targeted very specifically at certain keyword phrases – in fact they were of TV sets. I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques. There are thousands of fantastic niches and opportunities out there and they don’t have to be massive to be profitable. This simple page demonstrates how you can watch BBC iPlayer from Ireland – http://www.iplayerabroad.com/bbc-iplayer-ireland/, it promotes a security product which solves this problem.
Let’s face it, internet marketers spend a lot of time online and sometimes we need a few more identities than other people. We have web sites, we have blogs, we have Youtube and Instagram channels – we spread ourselves out across the web because we want to reach more people. We need more ‘likes’ and ‘links’ and those extra little social boosts make the difference to us paying our mortgages or not.
The simple fact is that for most people this is not that important, if no-one likes their Facebook post – big deal. If that last blog post about their experience on the Tube or in the supermarket vanishes without trace – well big deal, their lost. For people who make their living online though it represents an important failure in their business or employment. What’s more you may very well need one to unblock US Netflix !
If you have a YouTube channel, loved by millions then maybe you don’t need this subterfuge. However most of us don’t and it’s very useful to start the ball rolling with a little mild self promotion to get your latest work out heir into the internet ether. It’s not hurting anyone, if your other account shares your story on Facebook, if it likes a few comments on Youtube or just adds it to a few social bookmarking sites under different accounts.
However to do this, you need to keep these identities separate and that means not posting everything using the same, exact IP address. Of course, you can pop down to Starbucks and tour the local coffee shops to use their Wifi (and IP addresses) however this can get pretty time consuming and expensive. So which is why people use proxies, VPNs and online IP changers to alter their addresses and stop getting blocked and banned by overusing their normal ISP assigned address.
It’s simply a fact of life for those who make their living online, we need more IP addresses simply to do our jobs properly. This is also in addition to all the tools and analytic devices we need to use, again most of them limited if you use a single IP address. For example Google will only you perform so many searches per minute which many SEO tools go way over.
There is a single, simple description of encryption and that is the ability to keep secrets. If that all sounds a bit sinister, it’s not meant to be because secrecy also equates to privacy which is vital in our digital age. Much of our lives has moved online and unfortunately the enabler for this is the internet which is about as secure as my wallet sticking out of my back pocket in Barcelona (note – not very).
The internet is not secure far from it, the underlying protocol (HTTP) has no security whatsoever and your data is relayed through a huge network of other peoples routers and servers. With some application it is a trivial task to intercept this data which is mostly in clear text.
So any security additions to this situation should be encouraged and there very few of them around. One of them is to use a virtual private network (VPN) which establishes a secure tunnel for transmitting your data down. The VPN is also encrypted so even if you are sitting in a small cafe, using their badly configured Wifi – you have some level of protection. In the corporate world this usually obligatory, most company laptops have VPN clients installed automatically to allow their employees to transmit data with and element of privacy.
Unfortunately the world’s biggest web sites don’t like you accessing their sites using VPNs for a variety of reason. Takes for example this situation where any VPN user will receive a Netflix proxy warning if they try and access the site.
Why do they do this? Well the biggest reason is that they cannot determine the location of a VPN user accurately. Netflix need to do this to ensure that subscribers don’t pick and choose which locale they want to watch, they want to enforce their control. So anyone in the UK would have to watch the UK version, French people would have to watch the French version and so on. This does cause some annoyance as the US version is the same price and has many times the content of most of the other versions of Netflix.
However their method has been to block any access from a VPN server based on a commercial IP address (which all are). This meant that effectively anyone using a VPN for whatever reason can’t watch Netflix while it is enabled. It’s a huge blow for people like me who use their VPN enabled all the time, simply to stay secure. Of course you can disable and then re-enable but in practice that’s not as simple to do.
Already we have seen one or two of the VPN services companies adapt however by using various redirection methods – How to Bypass the Netflix Block , however this involves using residential based IP addresses which are difficult to obtain and quite expensive. The reality is that many users will simply stop using VPN services for security particularly if more companies adopt this tactic. Remember even a normal user using a domestic VPN with no thoughts of using a different region will be blocked simply because they are using a VPN.
Should you recently saw Gone Girl, you ought to return and see a few of the most effective films created by director, David Fincher. I understand, I am aware of, this really isn’t a film. Unlike Spotlight, it is a good film. There’s a very long history of films about films, and this also is among my favourites.
Netflix will often land three or four significant movie titles annually, but the remainder of their movie selection will be plenty of filler, also it’s difficult to wade through it to get the best gems. The total list of Amazon’s unique TV series can be found on Wikipedia here. It’s much easier than browsing Netflix. Here are just a couple things to think about while browsing for much more French movies on Netflix.
Netflix is a company that supplies streaming movie assistance, together with a mail order DVD rental support. Netflix’s monthly fee features flexibility to join, halt the service, and re-join if it’s desired. Although it’s latest crackdown on blocking VPN services has not proved popular.
Being surprised by means of a movie is among the exceptional joys that cinema can offer, a feeling that’s nearly not possible to replicate elsewhere. Donnie Yen is among those few martial artists that performs real-world action within the movies. This film isn’t like that one, but nevertheless it’s still an excellent offering within that sort of genre. In summary, it’s the ideal film for any person who’s ever felt, within the parlance of Frances herself, undateable.
Both of These titans of wit and writing proved essentially archetypes for their various political ideologies. Even his very best work nowadays is in the specific form of huge tentpole films.
You will also have the capacity to seek out episodes you would like to watch and make your own playlists. Specially when a number of the movies aren’t obtainable in the Watch Instantly option.We have chosen here a number of the best movies you may watch on netflix at the moment. In case your playlist is great enough, it may even wind up getting shared with the remainder of the app’s users.
A different way to make a decision as to what to watch relies on the number of different users watch an episode. It’s just that, there are a lot of movies but there’s so little time. Then, each time you will need to watch an extra movie, check back this page.
There’s a war happening between Vampires and Lycans. This movie is actually a live example of his own hard-fist actions. Killing it’ll end the war forever. A complete precursor to the great Civil War raging in cinemas at this time.
Each graph of every episode will appear slightly different. It’s an easy means to be certain to check out all of the fan favorites and never having to try too hard. Additionally, There are steaming channels, character biographies and much more on the manner. The ideal part about isn’t any particular plot point or possibly a random conversation.
When you accept there isn’t anything interesting about DiCaprio’s money-worshipping protagonist, the movie is some thing of the riot. A boring movie may be a true bummer and allow you to waste a whole evening. Selene is among those from vampire side. On the opposite day your mood differs and you again begin searching another movie.
Netflix is the number one video service available on the internet and it’s getting increasingly more popular each day. This distinctive service is well known for their exclusive features whereby users can readily get access into US Netflix and make an account there so that, they are able to watch every one of the well-known movies and TV shows just like US users. Considering each one of the advantages and entertainment which you receive, the price is quite affordable. If you inhabit in UK and wish to access US Netflix, you may pick from a lot of ways to do this.
If you would like to have the capacity to watch UK TV from abroad, all over the world even China. In regards to internet streaming solutions, there’s a huge disparity between what’s available to Canadians and what’s available to Americans. Folks have to stop blaming Netflix, because you can simply use a proxy for Netflix wherever you are. In the current times they save their time and money by watching movies over the internet for free while sitting in their home relaxed.
She got lots of critical acclaim. Let’s say you’ve read within this blog about an outstanding film which was recently made obtainable in Canadian Netflix. There are a number of excellent websites and blogs which are restricted from using everyone outside the United States. There’s an excellent grounds for this.
If you’re able to get past the price, the Samsung BD-P3600 Blu-ray Player is the perfect choice to fulfill all of your High Definition requirements. The Samsung LCD TV models have the ability to achieve high degree of brightness. The BD-C7900 is among Samsung’s newest 3D Blu-ray Disc Players. Learn how Blockbuster on-line DVD rental program called Total Access works and discover how it’s different from their other on-line competitors.
So to be fair among each of the contenders I’ve acquired a 1 month account to create the exact tests which you could see on the published table on this particular similar post. Whether this television ticks all of the appropriate boxes then visit another electrical retailer for quite a low selling price. This gaming system is an excellent gaming system that can provide a variety of suggestions and games.
They’re the only ones which don’t supply an on-line Chat support assistance, so I just needed to wait until my ticket gets responded. Unfortunately I couldn’t locate any distinctive offers for this particular service. This video will highlight how to. This fantastic gaming system has numerous characteristics and components.
They don’t offer a SmartDNS assistance, but should you require VPN it might be a terrific choice to go for PIA. Consequently, we real advise this VPN package to anybody. Blockless is just really simple to setup. VyprVPN belongs in a select listing of elite VPNs in regards to security.
Put simply, ONE Netflix subscription is sufficient. On your primary account page, choose the region you’d want to view Netflix from. Netflix content is dependent upon location. It’s missing streaming services like Netflix and Amazon On Demand.
If you’re able to only stream your regional Netflix region, then you’ve got both detection methods enabled. If you’d like paid VPNs, take a look at ExpressVPN or Unblock-Us. You could also watch Netflix from a U.S. IP address when surfing the internet with a neighborhood address, which is really a convenient feature.
Let’s say your network is likely to work within the 172.16.100.X address space, so you are going to have to change the entire address of the router. If this is so, you’ll need to remember to are still employing the right array and you hold a proper exclusion set for the brand new address.
IP addresses are extremely easily changed, and many people utilize the Internet from different IP addresses every single day. A IP address is somewhat like a house address within the sense that it’s an identifier. Now, your IP address needs to be changed. Your IP address can seem to be located in some of the countries given below.
Furthermore, they are rather unreliable and difficult to find, so unless you hold a lot of time in your hands, this might be a frustrating way of changing your IP address location. Remember this method is only going to reset your Mac’s IP address to a brand-new one within an identical region. From a privacy perspective, altering your IP address to prevent tracking isn’t much different than changing up your phone number to prevent telemarketing or stalking.
If you just need to change the IP address of your own web browser, you are able to instead utilize a proxy relay (see the links at the peak of this site for your own browser). Here settings for every network interface are available. Changing the MAC address of the brand-new interface will address the issue. Modify the IP address within the file for the principal network interface.
VPNs might be free or you could cover the service. You can’t utilize the IPv6 proxy name. Some VPN providers have a massive variety of potential IP addresses that one can use, in a variety of countries. Someone who’s outside your house network and doesn’t have access to your own network router cannot change your IP address. The VPN changes your external IP address, the public facing one which is perfect in situations where you need something like US IP addresses to access something only available in the USA.
Dynamic IP Addressing can be properly used by families with various computers or by a tiny small business owner that has a house office. All configuration info is stored in NDS. Changing the manually assigned IP address of the workstation is a rather straightforward job, but that is not so much the case in regards to a Window server. Please be aware that this could significantly affect your system security.
With this specific feature, you really do not have to download our Dynamic Update Client. This written composition will explain how to change your IP address in Windows XP using an easy and totally free procedure. Setup instructions as well as videos on establishing a wireless IP camera along with other information, you can even use the neat little tool at this online IP changer.
In case you have a residence network with various computes and devices, it is a wonderful thought to assign each of them a particular address. Therefore, if you are away and wish to access your pc remotely, but you need the wrong IP address, you won’t manage to connect to your own computer. A IP camera has its very own web network server inside the camera. A IP camera plus a DVR will transmit twenty-four hours a day without the necessity of the computer, only an active router
One of the big mistakes Internet marketers often make is restrict their focus onto their domestic market. It’s obviously a good place to start as you have whole host of advantages starting close to home. You know how people think, know where to advertise and delivery isn’t complicated by overseas taxes and different delivery options.
However it’s vital any successful online business uses the potential to expand across the world in order to survive. The main reason is to diversify your markets, selling goods and services over the internet can be extremely lucrative yet it can also be volatile. You can spend years promoting a web site and spending small fortunes on SEO to wake up one morning and find your website traffic has disappeared. Diversifying into different countries doesn’t guarantee this won’t happen but can help buffer a business if it does.
Imagine you sold custom silver jewelry to the UK market via a combination of organic traffic to your website and PPC to Facebook and Google. All of these are vulnerable, your organic traffic could disappear for any number of reasons plus PPC costs can easily rise through competition making then less than viable.
IT makes sense for such a supplier to look abroad using the internet as a medium of selling. One method is to target countries individually for example a sensible choice in this case despite the Brexit result would be France. Delivery fees and times would be similar and there’s a high demand for fashion products. Marketing and advertising is still possible and achieved easily through a French IP address and using the region targeting that all PPC interfaces give you access to.
This video demonstrates how you can use a France proxy to access the market just as if you had a branch in Paris!
It’s certainly worth using this method in the inital stages of research for the simple reason that it allows you to browse the web in the same way a French person would. It also allows you to access sites particularly local advertising sites which often only allow access to people with a French IP address.
Many years ago it was very difficult to keep up with the news when you were travelling or on holiday. I remember vividly being so desperate to find out what was going on in the UK one year that I spent about £8 for a newspaper that was 4 days late and worth less than a tenth of that, worst still it was the Daily Mirror.
Nowadays of course we don’t have these problems, the internet has pretty much changed all this. Unless you’re travelling seriously off the beaten track you’ll never be far from a Wi-fi connection so all you need is a tablet, phone or laptop and you’ll be completely connected. It’s the same with running a digital business, there’s really no desperate requirement to be based anywhere – invest in decent laptop and you can work from anywhere you like.
There are still some caveats and the growing trend of region locking is one of them. This is the practice where a web site will restrict access based on your location – this practice is extremely common and growing all the time unfortunately. It is why if you connect to the BBC website from the UK you will be able to watch virtually all TV shows live and older programmes through the BBC iPlayer. If you connect from another country then you’ll not be able to see any of this content at all. There is a method however that you can watch BBC News live online from anywhere – just watch this video.
Here we can see that you can actually bypass these various region blocks by hiding your location from the websites you visit. I consider this fair game after all I pay my not unsubstantial UK TV license so why should the website be unavailable to me just because I decide to have a few days in the sun on my holidays.
The video above shows you how to use what’s called a VPN (Virtual Private Network) to hide your real location enabling you to access whatever site you wish. The program demonstrated also allows you to switch to other locations for example any website normally restricted to the US or Canada you just switch to another server in that location. Many people ask if it’s illegal however it’s certainly not after all a VPNs are used across the world to provide security and encrypted connections and if I wish to use the bonus of being able to watch BBC World News streaming then that’s entirely my affair.
The only consequences are potentially if you use these services to access content on sites like Netflix who clearly state in their terms of services that you should use proxies or VPNs. However millions of people do despite Netflix being one of the most aggressive in blocking the use of IP switching programs – I’ll post again about this.
Affiliate marketing can be seriously hard work. Anyone who has slaved away for months creating content and building links, to see a single solitary clickbank sale trickle in as sole reward for their efforts will know this is the truth.
Finding new customers can be tough which is why I always try and find something to promote which provides ongoing value rather than a one off sale. This can mean a variety of things, for instance Amazon sales although fairly poor levels of commission – do offer the bonuses of income from additional purposes. However the main area I try and focus on is selling subscription based goods and services.
If you receive commission on a recurring basis, that one sale could potentially be repeated for years to come which means that it can justify a lot more effort into achieving that sale. Over the last few years most of the professional online marketing tools have moved to a subscription based model, most of these have affiliate schemes which you can join quite easily. If there are restrictions on joining, just be a little creative perhaps spoof your IP like this if needed.
It makes a huge difference in your potential earnings and it’s sales like these which form a truly passive income. If you take a few weeks off, and your previous customers keep subscribing then you’ll keep getting paid. Slowly focussing on recurring commissions will give you opportunities for just chasing single payments and make your business more secure.
There are lots of areas which have payment models like this, as mentioned many of the top internet marketing tools are now subscription based but the list doesn’t end there. In the entertainment market, you’ll find that most of the online casino and bingo games offer lifetime payments. This means that you’ll receive ongoing commission whenever your customer spends money on that site. This is why the casino niche is so heavily competitive – the rewards can be extremely high for a high ranking gambling site with good affiliate links.
For many internet marketers, the focus has changed over the last couple of years. Up until then, simple blogs built in HTML or more often on the WordPress CMS have been the focus of many businesses. It was relatively easy to start up a focussed blog, upload some content and start working on it’s rankings.
After the traffic started to flow you could start promoting a few products, add a couple of affiliate links and then move onto the next project. The goal was ‘passive income’ which refers to making money without ongoing direct effort and it has made many very wealthy indeed. Unfortunately times have changed and due to a variety of reasons, this model is nowhere near as effective as it used to be.
Sure anyone can still set up a niche related blog relatively easily, and then get it to rank for related keywords but the effort involved is much greater. Worst still without ongoing investment in both time and money any rankings, and related income, will drop fairly quickly. The reality is that unless you happen across one of those rare, uncompetitive niches the idea of creating lots of passive income generating web sites then simply moving on it not going to happen any more.
The change means that the internet marketers tactics need to change too, there’s little point spending hours on a web site which will only generate a few dollars whilst you are actively promoting the site. One are that many marketers are migrating too is video, using such content to promote products or simply generate advertising revenue indirectly from people like Adsense. The problem is many people are not suited to the direct video promotion or are comfortable appearing on screen in any capacity to produce these videos.
Which is why the guys at Content Samurai have created this video making software which enables anyone to build their own videos quickly and easily –
The idea behind this is to be able to create a decent, professional looking video quickly and easily. The speed is important because unless you want to spend a lot of time producing and promoting every video you produce, volume is the key. Producing quality videos quickly using this software means that you don’t invest too much in any one video and can move on produce lots of different videos with little effort.
Just like this simple video which demonstrates how to watch BBC News online from anywhere. The ability to create quality content, quickly is more important than investing heavily in single videos. The problem is that although YouTube can give many videos a significant ranking boost, some will be successful and others won’t. If you keep creating videos you’ll create a mixture of successful and less successful videos but some will likely build up significant traffic and establish rankings – these are the videos that you need to spend further time on.
The internet has made the world a global sales place but there are still barriers in place. They are generally put there to maximise profits or protect rather old fashioned licensing agreements but they still can be effective. For example the internet is full of brilliant localised advertising sites which are extremely useful for any global sales person. Unfortunately many of these are geo restricted which means that you can only use them if you are actually physically located in that specific area. Imagine this, you’re a global sales person trying to sell your product all over the world but you can’t place an advert on a site because you happen to be in an airport in another country.
WTF – is the global economy supposed to be this restrictive? Well, unfortunately it looks like it is, at least to those who want to follow these very restrictive practices which are being deployed by many large media and advertising sites. There is a solution, and it’s fairly simple if you want to access a market where you’re not based then simply use a proxy or VPN server. So if you want to advertise in London on a UK only advertising web site then simply use a British proxy
To be honest it’s incredible that these measure are necessary, after all the internet is supposed to be open and without restrictions but it’s not the case at the moment. To be able to operate effectively in any country you need to route your connection through that country – that is you need an IP address based in that country. The video above demonstrates how you can effectively use a proxy server to bypass these restrictions.