What is SEO Marketing?

If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.

SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
seo marketing

Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.

So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.

If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.

Putting SEO Marketing into Action

When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.

So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here –

Search Term Daily Searches
yellowstone hotels
yellowstone park hotels 6608
yellowstone lodging 2433
west yellowstone hotels 2323
yellowstone hotel 1989
yellowstone map 1627
yellowstone lodge 1088
inn yellowstone 1057
yellowstone vacation 891
yellowstone camping 730
yellowstone park hotel 595
yellowstone reservations 398
yellowstone motel 384

So we can see a list of example search queries and an estimate of how many times these are searched for every day.  Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.

If the hotel was in the West of Yellowstone then the phrase

west yellowstone hotels                     2323

would probably be a good target.   The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.

This is why keyword research is so essential,  and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.

There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities.  If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.

This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal.  SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website.   It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
  1. Title Tags – The Title of your Web page must contain the keywords you are targeting.   So in our example we must use the phrase –  West Yellowstone Hotels somewhere in our Title tag.
  2. H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page.   We must also use  the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
  3. Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page.  Don’t overdo it though.
  4. Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition.   You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers.   This is what makes SEO Target Marketing so powerful,  with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.

There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.

Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases.   Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.

https://adwords.google.co.uk/select/KeywordToolExternal
This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words.  My first website consisted of pages targeted very specifically at certain keyword phrases  – in fact they were of TV sets.  I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where  they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques.  There are thousands of fantastic niches and opportunities out there and they don’t have to be massive to be profitable.  This simple page demonstrates how you can watch BBC iPlayer from Ireland – http://www.iplayerabroad.com/bbc-iplayer-ireland/, it promotes a security product which solves this problem.
Reference: Promoting UK TV Online Products –  http://www.uktv-online.com/

3 comments - What do you think?  Posted by admin - June 1, 2015 at 6:49 pm

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Highlights of the BBC – Test Match Special

Many years ago, I saved up ready to spend on my dream holiday – watching cricket in the Caribbean. After years of watching CMJ and Boycott stroll down some sun swept beach to a cricket stadium seemingly on the shoreline to the sounds of calypso music I hoped finally it would be my turn. Unfortunately it didn’t work out, a series of rising expenses – can you believe my wife wanted to come too (and my children!) and some vacation issues spoilt my dream.

So I have returned to the next best option which is going somewhere sunny, sitting on a lounger with a cocktail and test Match Special on the radio. Except it doesn’t work, you think you can tune in your radio and pick up TMS on long wave or better still just point a browser to the BBC iPlayer web site but you’ll be disappointed. All the TV stuff and the majority of the radio stations don’t work outside the UK, they check your IP address and stop all non-UK ones.

It seems very unfair, after all I pay for my TV license which presumably funds not only the programmes but the website itself. Yet if I dare to step outside the United Kingdom it all stops working, no access at the point when I really need it most. There were plans afoot to stop this ridiculous situation, the EU are promoting the establishment of a fair digital market which allows access across geographic borders but I suppose Brexit has put a stop to that. So we’re left with a stupid situation that is pervasive across the world – leave your home county and most of your favorite web sites stop working.

It can be fixed, of course it can – there’s always a workaround on the internet, yet it does cost money. You just need to hide your IP address by redirecting through a VPN service which hides your location – something like this – http://bbciplayerabroad.co.uk/. This doubles up as a security service, to protect your logon credentials when using unknown wifi connections, but also allows the user the ability to sidestep all these stupid region locking attempts.

It’s quite simple really, instead of your computer directly connecting to the website in question (let’s say the BBC for this example), it goes to the VPN server first. This connection is completely encrypted and so your data is safe but also any connection then appears to come from the VPN server not your computer. So the location of the VPN server is important not you, and the best providers have established a global network of these servers all in different countries. So if you want to access the BBC then you choose a UK based VPN, want some US only site like Hulu then choose one based in the USA and so on.

Be the first to comment - What do you think?  Posted by admin - March 6, 2017 at 10:38 am

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Open up Those Netflix Versions

It is only in the last couple of years that Netflix has opened up it’s services globally.  In fact the media streaming service is now available in over 150 countries.  However up until that point many people still access the service even when it was technically not available.  In Australia for example, Netflix had over a quarter of a million subscribers even though the service was not supposedly accessible there.

If you tried to access Netflix from Australia you’d normally just get a warning message about it not being available.  However people used to connect to US VPN servers in order to hide their location and it all worked perfectly.   Until their expansion the company would tolerate this, after all people still had to pay their subscriptions even though technically they weren’t allowed to access the service.

The video demonstrates how people were able to access the service and bypass the companies geo-restrictions. Now of course Netflix is available in most developed countries including Australia however although it is available globally the versions vary greatly. American subscribers to the service have thousands more films than many of the other regional versions despite paying a similar subscription. However as soon as a US Netflix subscriber leaves the country they will be switched to the local version, which obviously can be quite frustrating.

Nowadays people use these programs to switch their Netflix versions to the one they prefer. There’s some more information in this post – How to Change Netflix Country which explains why you don’t need to be locked into this restrictive model that large media companies are trying to impose on the internet.

Although this is of course a minor issue, it is indicative of how increasingly we are seeing the internet being filtered, blocked and controlled. The World Wide web was meant to transcend international borders but we’re increasingly seeing this is not the case. So it might be just for watching a few more blockbusters on your Netflix account but using VPNs also strikes a blow for those who want equal and unfettered internet access for everyone.

Be the first to comment - What do you think?  Posted by admin - February 17, 2017 at 11:17 am

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Do Marketers Need Residential IPs

It’s one of the hot new topics in the elite marketing circles, do we need residential addresses to operate in different markets.   Just to explain some background for many years most successful marketers have used either a proxy or VPN service in order to operate across different markets and identities.  The idea was that you switch your IP address in order to bypass the various region blocks and the restrictions on multiple accounts and connections.    Unless you operated on a fairly limited scale it was pretty much essential, otherwise you could only use limited advertising and single Google and Facebook accounts.

Residential IP

There were two main goals of switching IP addresses,  bypassing region locks and being able to access multiple accounts for SEO and advertising purposes.  It pretty much worked however times are now changing and the differentials of IP addresses are becoming more important.  An IP address is no longer enough, now the classification of the address is also a factor.    This is an aspect that not many people know – addresses have a two distinct classes – residential or commercial.  The residential ones are distributed by ISPs directly to home customers, whereas commercial addresses are usually assigned to corporate customers including the datacentres.

It didn’t really matter before, there was no real distinction made by the websites or web services.   Now it’s changing, increasingly the classification of the address is important.   Commercial services like craigslist and other advertising sites are restricting access based on these classifications.    For example many companies want to attract customers and so are increasingly blocking access from commercial addresses. Earlier this year the media giant Netflix decided to stop trying to individually block VPN services instead deciding to block en-masse the commercial addresses used by VPN providers.   It was incredibly effective and virtually over night most of these services stopped working.

The only current solution to redirect to a different version of Netflix is to use a VPN with residential IP address ranges.  It works for the media sites but is increasingly becoming a necessity for the internet marketer too.   Take for example the advertiser Craigslist, they will not allow a commercial UK registered IP address post adverts on their US sites and vice versa.  For many marketers this is an important source of leads and sales so obviously a solution is needed.  This means you really do need not only access to a bank of residential IP addresses but spread across the different locations of markets that you target.

The problem is that these are expensive,  for the simple reason that it is difficult to obtain these addresses in any volume.  They are normally only assigned directly to ISP who in turn assign them to their domestic customers, whilst companies are allocated commercial tagged addresses.   There are companies who are providing these services although  they can be difficult to find and expensive.  Remember though you should only invest in residential IP services if you are certain you need them, for example you don’t need them to just to watch the BBC World news online streaming like this, unless of course the BBC has started blocking commercial addresses too by the time you read this.

The reality is that it is becoming increasingly likely that marketers will need these residential IP address services in order to stat competitive.  They will cost more but the successful businessmen will leverage the cost to make more money particularly if the market becomes slightly less crowded due to these restrictions.

 

Be the first to comment - What do you think?  Posted by admin - December 22, 2016 at 9:07 pm

Categories: Internet Marketing, seo, Uncategorized   Tags: ,

Netflix Expands International Audience in Poland

The media giant Netflix is moving to a new phase in it’s development by starting to focus on non-English content.   Although the majority of it’s media will likely always be primarily English in a move to widen it’s international audience Netflix is starting to produce more localized versions of it’s films and shows.

Polish proxy

One of the first places to benefit with this will be Poland, Netflix announced this week that it would be aiming to provide 80% of it’s Polish service dubbed or with subtitles in the local language.  This represents a big shift for Netflix which has really focused on simply providing access to English language content irrespective of the country.    Poland however is one of the biggest European TV markets and the viewers are used to watching dubbed and subtitled programming.

It is also another effort to try and enforce the copyright laws and the region locking that is currently waging across the internet.  Although the company has been very successful in it’s Netflix VPN ban by blocking access from all commercial IP addresses – it’s still a big issue for the company.  It is hoped by improving the localized versions of it’s service then viewers will be less tempted to access other regional variations of the Netflix service.

The other reason is that for the first time in it’s history, Netflix has seen some slowing up in subscriber growth.  One of the big reasons for this is that some countries simply have little appetite for English language programmes and as such their appeal is limited.

Poland is the first country to be targeted with this new focus, they are starting with some of the big name shows like House of Cards and Daredevil with Polish dubbing and subtitles.   They will also be dubbing the majority of their children’s catalogue into Polish too.

They have also commissioned some local content by commissioning comedy and entertainment shows from Polish stars and artists which should prove popular.

 

Be the first to comment - What do you think?  Posted by admin - September 20, 2016 at 2:56 pm

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Why you Need Extra IP Addresses

Let’s face it, internet marketers spend a lot of time online and sometimes we need a few more identities than other people. We have web sites, we have blogs, we have Youtube and Instagram channels – we spread ourselves out across the web because we want to reach more people. We need more ‘likes’ and ‘links’ and those extra little social boosts make the difference to us paying our mortgages or not.

The simple fact is that for most people this is not that important, if no-one likes their Facebook post – big deal. If that last blog post about their experience on the Tube or in the supermarket vanishes without trace – well big deal, their lost. For people who make their living online though it represents an important failure in their business or employment. What’s more you may very well need one to unblock US Netflix !

If you have a YouTube channel, loved by millions then maybe you don’t need this subterfuge. However most of us don’t and it’s very useful to start the ball rolling with a little mild self promotion to get your latest work out heir into the internet ether. It’s not hurting anyone, if your other account shares your story on Facebook, if it likes a few comments on Youtube or just adds it to a few social bookmarking sites under different accounts.

However to do this, you need to keep these identities separate and that means not posting everything using the same, exact IP address. Of course, you can pop down to Starbucks and tour the local coffee shops to use their Wifi (and IP addresses) however this can get pretty time consuming and expensive. So which is why people use proxies, VPNs and online IP changers to alter their addresses and stop getting blocked and banned by overusing their normal ISP assigned address.

It’s simply a fact of life for those who make their living online, we need more IP addresses simply to do our jobs properly. This is also in addition to all the tools and analytic devices we need to use, again most of them limited if you use a single IP address. For example Google will only you perform so many searches per minute which many SEO tools go way over.

Be the first to comment - What do you think?  Posted by admin - August 23, 2016 at 3:42 pm

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The Need for Encryption and VPNs

There is a single, simple description of encryption and that is the ability to keep secrets. If that all sounds a bit sinister, it’s not meant to be because secrecy also equates to privacy which is vital in our digital age. Much of our lives has moved online and unfortunately the enabler for this is the internet which is about as secure as my wallet sticking out of my back pocket in Barcelona (note – not very).

The internet is not secure far from it, the underlying protocol (HTTP) has no security whatsoever and your data is relayed through a huge network of other peoples routers and servers. With some application it is a trivial task to intercept this data which is mostly in clear text.

So any security additions to this situation should be encouraged and there very few of them around. One of them is to use a virtual private network (VPN) which establishes a secure tunnel for transmitting your data down. The VPN is also encrypted so even if you are sitting in a small cafe, using their badly configured Wifi – you have some level of protection. In the corporate world this usually obligatory, most company laptops have VPN clients installed automatically to allow their employees to transmit data with and element of privacy.

Unfortunately the world’s biggest web sites don’t like you accessing their sites using VPNs for a variety of reason. Takes for example this situation where any VPN user will receive a Netflix proxy warning if they try and access the site.

Why do they do this? Well the biggest reason is that they cannot determine the location of a VPN user accurately. Netflix need to do this to ensure that subscribers don’t pick and choose which locale they want to watch, they want to enforce their control. So anyone in the UK would have to watch the UK version, French people would have to watch the French version and so on. This does cause some annoyance as the US version is the same price and has many times the content of most of the other versions of Netflix.

However their method has been to block any access from a VPN server based on a commercial IP address (which all are). This meant that effectively anyone using a VPN for whatever reason can’t watch Netflix while it is enabled. It’s a huge blow for people like me who use their VPN enabled all the time, simply to stay secure. Of course you can disable and then re-enable but in practice that’s not as simple to do.

Already we have seen one or two of the VPN services companies adapt however by using various redirection methods – How to Bypass the Netflix Block , however this involves using residential based IP addresses which are difficult to obtain and quite expensive. The reality is that many users will simply stop using VPN services for security particularly if more companies adopt this tactic. Remember even a normal user using a domestic VPN with no thoughts of using a different region will be blocked simply because they are using a VPN.

Be the first to comment - What do you think?  Posted by admin - at 1:40 pm

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Some of the Best Films on Netflix

Should you recently saw Gone Girl, you ought to return and see a few of the most effective films created by director, David Fincher. I understand, I am aware of, this really isn’t a film. Unlike Spotlight, it is a good film. There’s a very long history of films about films, and this also is among my favourites.

Netflix will often land three or four significant movie titles annually, but the remainder of their movie selection will be plenty of filler, also it’s difficult to wade through it to get the best gems. The total list of Amazon’s unique TV series can be found on Wikipedia here. It’s much easier than browsing Netflix. Here are just a couple things to think about while browsing for much more French movies on Netflix.

Netflix is a company that supplies streaming movie assistance, together with a mail order DVD rental support. Netflix’s monthly fee features flexibility to join, halt the service, and re-join if it’s desired. Although it’s latest crackdown on blocking VPN services has not proved popular.

Being surprised by means of a movie is among the exceptional joys that cinema can offer, a feeling that’s nearly not possible to replicate elsewhere. Donnie Yen is among those few martial artists that performs real-world action within the movies. This film isn’t like that one, but nevertheless it’s still an excellent offering within that sort of genre. In summary, it’s the ideal film for any person who’s ever felt, within the parlance of Frances herself, undateable.

Both of These titans of wit and writing proved essentially archetypes for their various political ideologies. Even his very best work nowadays is in the specific form of huge tentpole films.

You will also have the capacity to seek out episodes you would like to watch and make your own playlists. Specially when a number of the movies aren’t obtainable in the Watch Instantly option.We have chosen here a number of the best movies you may watch on netflix at the moment. In case your playlist is great enough, it may even wind up getting shared with the remainder of the app’s users.

A different way to make a decision as to what to watch relies on the number of different users watch an episode. It’s just that, there are a lot of movies but there’s so little time. Then, each time you will need to watch an extra movie, check back this page.

There’s a war happening between Vampires and Lycans. This movie is actually a live example of his own hard-fist actions. Killing it’ll end the war forever. A complete precursor to the great Civil War raging in cinemas at this time.

Each graph of every episode will appear slightly different. It’s an easy means to be certain to check out all of the fan favorites and never having to try too hard. Additionally, There are steaming channels, character biographies and much more on the manner. The ideal part about isn’t any particular plot point or possibly a random conversation.

When you accept there isn’t anything interesting about DiCaprio’s money-worshipping protagonist, the movie is some thing of the riot. A boring movie may be a true bummer and allow you to waste a whole evening. Selene is among those from vampire side. On the opposite day your mood differs and you again begin searching another movie.

Be the first to comment - What do you think?  Posted by admin - August 2, 2016 at 4:46 pm

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Methods for Watching the American Netflix

Netflix is the number one video service available on the internet and it’s getting increasingly more popular each day. This distinctive service is well known for their exclusive features whereby users can readily get access into US Netflix and make an account there so that, they are able to watch every one of the well-known movies and TV shows just like US users. Considering each one of the advantages and entertainment which you receive, the price is quite affordable. If you inhabit in UK and wish to access US Netflix, you may pick from a lot of ways to do this.

If you would like to have the capacity to watch UK TV from abroad, all over the world even China. In regards to internet streaming solutions, there’s a huge disparity between what’s available to Canadians and what’s available to Americans. Folks have to stop blaming Netflix, because you can simply use a proxy for Netflix wherever you are. In the current times they save their time and money by watching movies over the internet for free while sitting in their home relaxed.

She got lots of critical acclaim. Let’s say you’ve read within this blog about an outstanding film which was recently made obtainable in Canadian Netflix. There are a number of excellent websites and blogs which are restricted from using everyone outside the United States. There’s an excellent grounds for this.

If you’re able to get past the price, the Samsung BD-P3600 Blu-ray Player is the perfect choice to fulfill all of your High Definition requirements. The Samsung LCD TV models have the ability to achieve high degree of brightness. The BD-C7900 is among Samsung’s newest 3D Blu-ray Disc Players. Learn how Blockbuster on-line DVD rental program called Total Access works and discover how it’s different from their other on-line competitors.

So to be fair among each of the contenders I’ve acquired a 1 month account to create the exact tests which you could see on the published table on this particular similar post. Whether this television ticks all of the appropriate boxes then visit another electrical retailer for quite a low selling price. This gaming system is an excellent gaming system that can provide a variety of suggestions and games.

They’re the only ones which don’t supply an on-line Chat support assistance, so I just needed to wait until my ticket gets responded. Unfortunately I couldn’t locate any distinctive offers for this particular service. This video will highlight how to. This fantastic gaming system has numerous characteristics and components.

They don’t offer a SmartDNS assistance, but should you require VPN it might be a terrific choice to go for PIA. Consequently, we real advise this VPN package to anybody. Blockless is just really simple to setup. VyprVPN belongs in a select listing of elite VPNs in regards to security.

Put simply, ONE Netflix subscription is sufficient. On your primary account page, choose the region you’d want to view Netflix from. Netflix content is dependent upon location. It’s missing streaming services like Netflix and Amazon On Demand.

If you’re able to only stream your regional Netflix region, then you’ve got both detection methods enabled. If you’d like paid VPNs, take a look at ExpressVPN or Unblock-Us. You could also watch Netflix from a U.S. IP address when surfing the internet with a neighborhood address, which is really a convenient feature.

Be the first to comment - What do you think?  Posted by admin - at 4:34 pm

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Switching Your IP Addresses

Let’s say your network is likely to work within the 172.16.100.X address space, so you are going to have to change the entire address of the router. If this is so, you’ll need to remember to are still employing the right array and you hold a proper exclusion set for the brand new address.

IP addresses are extremely easily changed, and many people utilize the Internet from different IP addresses every single day. A IP address is somewhat like a house address within the sense that it’s an identifier. Now, your IP address needs to be changed. Your IP address can seem to be located in some of the countries given below.

laptop-33521_640

Furthermore, they are rather unreliable and difficult to find, so unless you hold a lot of time in your hands, this might be a frustrating way of changing your IP address location. Remember this method is only going to reset your Mac’s IP address to a brand-new one within an identical region. From a privacy perspective, altering your IP address to prevent tracking isn’t much different than changing up your phone number to prevent telemarketing or stalking.

If you just need to change the IP address of your own web browser, you are able to instead utilize a proxy relay (see the links at the peak of this site for your own browser). Here settings for every network interface are available. Changing the MAC address of the brand-new interface will address the issue. Modify the IP address within the file for the principal network interface.

VPNs might be free or you could cover the service. You can’t utilize the IPv6 proxy name. Some VPN providers have a massive variety of potential IP addresses that one can use, in a variety of countries. Someone who’s outside your house network and doesn’t have access to your own network router cannot change your IP address. The VPN changes your external IP address, the public facing one which is perfect in situations where you need something like US IP addresses to access something only available in the USA.

Dynamic IP Addressing can be properly used by families with various computers or by a tiny small business owner that has a house office. All configuration info is stored in NDS. Changing the manually assigned IP address of the workstation is a rather straightforward job, but that is not so much the case in regards to a Window server. Please be aware that this could significantly affect your system security.

With this specific feature, you really do not have to download our Dynamic Update Client. This written composition will explain how to change your IP address in Windows XP using an easy and totally free procedure. Setup instructions as well as videos on establishing a wireless IP camera along with other information, you can even use the neat little tool at this online IP changer.

In case you have a residence network with various computes and devices, it is a wonderful thought to assign each of them a particular address. Therefore, if you are away and wish to access your pc remotely, but you need the wrong IP address, you won’t manage to connect to your own computer. A IP camera has its very own web network server inside the camera. A IP camera plus a DVR will transmit twenty-four hours a day without the necessity of the computer, only an active router

Be the first to comment - What do you think?  Posted by admin - at 4:26 pm

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Marketing to a Foreign Country

One of the big mistakes Internet marketers often make is restrict their focus onto their domestic market. It’s obviously a good place to start as you have whole host of advantages starting close to home. You know how people think, know where to advertise and delivery isn’t complicated by overseas taxes and different delivery options.

However it’s vital any successful online business uses the potential to expand across the world in order to survive. The main reason is to diversify your markets, selling goods and services over the internet can be extremely lucrative yet it can also be volatile. You can spend years promoting a web site and spending small fortunes on SEO to wake up one morning and find your website traffic has disappeared. Diversifying into different countries doesn’t guarantee this won’t happen but can help buffer a business if it does.

jewelry-945145_640

Imagine you sold custom silver jewelry to the UK market via a combination of organic traffic to your website and PPC to Facebook and Google. All of these are vulnerable, your organic traffic could disappear for any number of reasons plus PPC costs can easily rise through competition making then less than viable.

IT makes sense for such a supplier to look abroad using the internet as a medium of selling. One method is to target countries individually for example a sensible choice in this case despite the Brexit result would be France. Delivery fees and times would be similar and there’s a high demand for fashion products. Marketing and advertising is still possible and achieved easily through a French IP address and using the region targeting that all PPC interfaces give you access to.

This video demonstrates how you can use a France proxy to access the market just as if you had a branch in Paris!

It’s certainly worth using this method in the inital stages of research for the simple reason that it allows you to browse the web in the same way a French person would. It also allows you to access sites particularly local advertising sites which often only allow access to people with a French IP address.

Be the first to comment - What do you think?  Posted by admin - July 21, 2016 at 3:52 pm

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