What is SEO Marketing?

If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.

SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
seo marketing

Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.

So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.

If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.

Putting SEO Marketing into Action

When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.

So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here –

Search Term Daily Searches
yellowstone hotels
yellowstone park hotels 6608
yellowstone lodging 2433
west yellowstone hotels 2323
yellowstone hotel 1989
yellowstone map 1627
yellowstone lodge 1088
inn yellowstone 1057
yellowstone vacation 891
yellowstone camping 730
yellowstone park hotel 595
yellowstone reservations 398
yellowstone motel 384

So we can see a list of example search queries and an estimate of how many times these are searched for every day.  Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.

If the hotel was in the West of Yellowstone then the phrase

west yellowstone hotels                     2323

would probably be a good target.   The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.

This is why keyword research is so essential,  and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.

There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities.  If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.

This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal.  SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website.   It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
  1. Title Tags – The Title of your Web page must contain the keywords you are targeting.   So in our example we must use the phrase –  West Yellowstone Hotels somewhere in our Title tag.
  2. H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page.   We must also use  the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
  3. Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page.  Don’t overdo it though.
  4. Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition.   You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers.   This is what makes SEO Target Marketing so powerful,  with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.

There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.

Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases.   Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.

This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words.  My first website consisted of pages targeted very specifically at certain keyword phrases  – in fact they were of TV sets.  I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where  they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques.  There are thousands of fantastic niches and opportunities out there and they don’t have to be massive to be profitable.  This simple page demonstrates how you can watch BBC iPlayer from Ireland – http://www.iplayerabroad.com/bbc-iplayer-ireland/, it promotes a security product which solves this problem.
Reference: Promoting UK TV Online Products –  http://www.uktv-online.com/

3 comments - What do you think?  Posted by admin - June 1, 2015 at 6:49 pm

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Abstinence or Reduction – The Alcohol Debate

If you take any substance which is both potentially bad for you and also addictive like alcohol then there always seems to be one ‘cure’ for those who have difficulties with it. The modern world brings increasing levels of stress to our everyday lives and alcohol and drugs are one way that people deal with it.

It’s easy to see how the stress levels have increased in our world. Last week I was talking to a group of friends who had recently moved to London to try and improve their careers. It was a smart move in that respect but their lifestyle changes shocked me somewhat. All of them were now faced with very long commutes and huge accommodation bills or mortgages, their expenses were substantial.

This is one of the problems with pursuing the material gains and careers, the pressure and costs rise every step you take up that ladder. Most of these people now earn more than me but ironically have less holidays and a much lower disposable income. It’s hardly surprising that they all to a man (or woman) seem to let their hair down a lot at the weekends with regards recreational drugs and alcohol. These substances have always been linked to stress so it’d often difficult to simply cut them out of your life without substantial changes to your lifestyle too.

The traditional method for dealing with alcoholism is of course complete abstinence practiced by Alcoholics Anonymous. This method is usually recommended by doctors and physicians the world over and has been for decades. Sure there are certain techniques and drugs which are prescribed to facilitate this but the end result is the same. The final destination is complete and total abstinence from alcohol for the rest of their lives.

Not surprisingly this has a dubious success rate for people from all walks of life. Certainly it does work for some people but for many it simply represents weeks, months and years of struggle with little genuine benefit. What’s more many people actually end up worse than before as the ‘only solution’ seems beyond them – they simply give up trying.

There are now other alternatives to the traditional abstinence method which suggests limiting and controlling alcohol or drug intake. That is not to say that abstinence isn’t encouraged too, but it’s not the primary goal. One of these methods is something called the Sinclair Method , an innovative approach to dealing with addiction backed by a specific drug.

The drug is something called Nalmefene which is also marketed under a number of other names such as Selincro. The idea of this remarkable drug is to reduce the pleasure of drinking by minimizing the release of endorphins which are produced when drinking. The idea is that instead of alcoholics carrying on drinking more and more to continue the pleasurable ‘high’ they get when drinking – this is blocked. All they are left with is the taste and of course possibly a habit of drinking established over many years.

This habit though is much easier to combat when the endorphin rush is reduced and people can look quite clearly at the pleasure that drinking gives them. Most people taking this drug find their drinking will plummet almost immediately with little additional effort. If the method prescribed by David Sinclair is followed there are reports of 70% and more success rate something substantiated by clinical trials. This figure is way ahead of any cold turkey/total abstention method including that of AA.

It’s surprising we don’t hear more of this potential cure, as it has been around and proven for several decades now. Sometimes we get locked into a certain frame of thinking and it’s difficult to look for other options. The Sinclair Method doesn’t stop anyone drinking but merely gives them the tools and encouragement to walk down that route, many simply cut down and drink sensibly for the rest of their lives.

Be the first to comment - What do you think?  Posted by admin - March 8, 2018 at 8:50 pm

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Dumb Cyber Criminals and Thugs

One of the big problems with the internet is that people seem to think they can get away with anything.   This perception of anonymity causes problems in all sorts of areas and it seems to be getting worse.  In the UK this week a group of politicians were all threatened with violence online because they voted a certain way in Parliament.    People seem to think that it’s ok to throw threats around online,  their perception I presume is that they’re anonymous and so can say what they want without consequence.   I presume it’s the same with the many youngsters who think they can try and hack into the Pentagon or try and steal files from the FBI file repository.

It’s not true!  As these people always find out, just because you’re sitting in a back bedroom of a semi-detached in Brixton does not make you difficult to find.  In fact if you want to increase your level of anonymity by thousand simply go and find a local coffee shop and login from there.   The reality is that internet and email forensics can locate most people very easily unless they take advanced precautions.  What’s more you have to constantly cover your tracks because clues can be used to locate someone many months or years after an incident takes place.  The internet exists on a huge network of shared hardware of which no-one has direct control.  There are logs and traces stored on loads of these devices, leading back to your exact location or identity.

Of course, this is why it can be tricky deciding on what’s best.  After all we all deserve a certain level of privacy when we’re online but this is so often abused.  Why should any society tolerate death threats and other digital bullying?  For most people this is of course not a real issue, we can have the best of both worlds.  First of all there are a range of security products which are available relatively cheaply which can give you some anonymity.  Take this post for example which illustrates an online IP changer that not only encrypts your internet connection but switches your IP address every few minutes.  All the servers which you connect to have no logging enabled so pretty much all your internet activity is completely anonymous.

Can you be traced using this method?  Well it’s very difficult just based on this information however for those involved in illicit hacking or threatening behaviour online it’s much harder.  For example you’ll leave all sorts of traces if you use email or messaging systems, any of these will have meta data which could lead back to your directly.  Certainly your communication can’t be intercepted if it’s encrypted using a VPN  but email and messaging accounts can be broken into either legally or via backdoor methods.   Nothing is totally secure, and there’s often ways to circumvent even the stiffest security.  Do you remember a few months ago, about the CIA trying to break into an iPhone of a suspected criminal.  The legal threats and recriminations, and yet over the last few weeks there’s several published ways to bypass the iPhone security – these all work for instance.

The balance though is fairly straightforward.  If you’re concerned about privacy and are not doing anything illegal online then a VPN service will protect you from intrusion.    If you are engaged in cyber crime, illicit hacking or cyber bullying then you need to be very careful indeed a BBC VPN in itself will not be enough.



Be the first to comment - What do you think?  Posted by admin - December 21, 2017 at 2:26 pm

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The Quest for Organic Traffic

Traffic is money, that’s the bottom line about marketing your business online.   That’s basically why virtually every business goes online if not to directly create sales, then to market and promote their offline business.

Today, it is not unusual anymore for a business to have its own websites. Majority of successful entrepreneurs have venture to online visibility to become competitive among their rivals. The online industry promises a brighter future with added earning, that’s why most websites are doing their best effort to come up with strategic ways and SEO tools, or maybe a free high quality US proxy service to enhance their site and increase traffic from their online visitors.

Having a website doesn’t always guarantee quick turnaround of desired traffic due to a fact that most prospective clients have limited time coping with their busy schedules and the continually changing trends in the industry. Based on the conducted surveys from online marketing services, among the top 3 positions that are unpaid on the Google’s search first page results get around 58% by all clicks while some websites on the second page acquire an average of 1.5%.

The best method considered to be an attention grabber for target consumers without spending much on allotted marketing budget is the use of relevant articles that can be a good source of information and creative ideas. Here are some examples of well proven tactics in publishing website content that could help you achieve your goal to be on page one ranking of search engines and have remarkable percentage of an increase in website visitors:

  • Top quality articles

A lot of website owners are using this kind of strategy. Providing online users with unique articles are considered to be cost-effective and ideal even to the lowest budgeted site. Top quality articles can truly increase a company’s brand awareness through the use of giving out valuable ideas, answers to questions or maybe a view of one’s personal experience can be a good lead for better feedback analysis. There are numerous types of presenting articles either in the forms of essays, interviews, guidebooks, checklists or articles giving out tips can attract the attention of the readers. To fully utilize the benefits of these content creations, use topics that are well-sought for search engine keywords. Make your content as brief and clear as possible to eliminate boredom.

  • Relevant videos and podcasts

Anyone can create a one of a kind video with the use of latest gadgets like webcams or digital cameras and USB microphone. Here are some ideas to consider when making a video or podcast: -Real life documentaries -Testimonials of satisfied clients – Personal interviews with famous celebrities or leaders – Videos featuring the development of in-demand skills – Group talks When finalizing your video, be sure to include your company’s logo and other important data for your advertisement to groups like Metacafe, YouTube and Vimeo. See to it that your video is downloadable and it can be accessible to all online users without any difficulty. The best move now is to enter a specific niche and focus on that group for a page one ranking of search engines.

Further Reading: http://www.anonymous-proxies.org/2017/10/high-anonymous-proxies.html


Be the first to comment - What do you think?  Posted by admin - October 26, 2017 at 6:46 pm

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Marketing your Business Online – DIY or SEO Firm?

Business can really be tough. As I read newspapers and articles in the internet, I am well aware of how the competition is getting tougher and more cut throat for business executives. And since you are reading this blog, I believe you are interested in this topic as well. So let me give you my two cents worth on this topic.

Establishing and maintaining a strong presence in the World Wide Web will definitely be a great help for business. With the proliferation of small time and big time businesses in various fields, it cannot be denied that, indeed, the competition is getting fiercer and more cut throat.  Now of course, we’d all like a massive online marketing budget like Hulu or even Netflix but that’s unlikely to happen for most of us.

Thus, as I can see it, it is the duty of a business executive to find ways by which his or her business can have an edge over the competitors and eventually reach a wider share of the potential customers and clientele. For that purpose, here is my advice to you: try internet marketing. The fact is, while the competition in business is getting more cut throat, more and more internet marketing companies are also getting into business.

Essentially, an seo agency will help you boost your sales and establish your presence in the World Wide Web. So as their name suggests, these internet marketing companies market or sell your products, services and companies through the internet. They can create website content, do search engine optimization or tap social media for you.

Actually, they have a lot of means to do so. And depending on your needs, you can hire their services for such ways. The fact is, you yourself can also make and employ your own internet marketing strategies. But if you do not want to go through so much hassle and at the same time, you want guaranteed results, then it will be best to hire the services of the experts in the field—the internet marketing companies.

Further Reading: Marketing and Netflix IP

Be the first to comment - What do you think?  Posted by admin - at 2:11 pm

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Common Search Engine Optimisation Mistakes

The problem with researching a subject like SEO online is that it’s always changing. What worked 10 years ago definitely doesn’t work anymore, and it’s difficult to sift through the inaccurate information. Unlike watching something on TV it can be difficult to sort out the out of date information, incidentally there are some SEO programmes on TV too. Before the BBC blocked abroad access, there were some IM based shows on off peak.

Search engine optimization is one of the most effective ways to drive targeted traffic to your website, regardless of what category it belongs to. On a regular basis you need the right kind of visitors to your website. Search engine optimization is the best way to effectively promote your site on the internet. Even though there are a number of internet marketing methods and techniques that you can use to get targeted exposure, nothing comes close to search engine optimization.

There are many search engines on the internet and you shouldn’t waste your time submitting to the hundreds. In order to get the traffic you need, there are only three search engines you need to focus on. The biggest search engine is Google, followed by Bing and Yahoo. It will be enough for you if you have the time to put into getting ranked on these search engines. That means that trying to get your site indexed and ranked with them will not yield any great results.

It’s a mistake to acquire a large number of backlinks in a short time, as this is suspicious to the search engines. Quite a few sites that had a high ranking ended up losing their position when they got many backlinks at once. The search engines consider this type of link building spam, as it shows your only goal is to improve your rank. The only kind of links that will help your ranking are those you build gradually. Although you can hide your origin perhaps by US Proxy buy to help hide your location – this won’t help disguise your links. Only naturally obtained backlinks will help your SEO efforts. Even if you outsource your backlinking tasks, make sure that it’s done in an ethical manner if you care about the way the search engines view your site.

You need to include your main keyword in the title tag as well as the H1 tag of your web page. Make sure that your keyword doesn’t get ignored, because search engines lay a lot of emphasis on the title of a page and the headline.

In conclusion, from the above article we come to understand how important it is to apply such basic tips to get your site ranked in the search engines and get better exposure. The reality is that in order to make any website successful you need traffic that converts, let’s face it, search engines can help you achieve this. Using the above tips, apply them to your website and see the difference it makes.?

Be the first to comment - What do you think?  Posted by admin - May 16, 2017 at 12:52 pm

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The Best VPN for Watching British TV

IN days gone by, most of the major UK television stations were fairly easy to watch online. Certainly the bBC did some basic region locking but they didn’t try very hard and you could even use free proxies scraped from the internet to access the site as long as they were based in the UK.

Unfortunately that’s all changed and now the BBC is among the most aggressive in blocking access to it’s site to international viewers. All proxies are now blocked automatically, you won’t find any proxy that now works with the BBC site or iPlayer. VPNs have suffered a similar fate although there is no complete ban as there is no effective way to detect whether a VPN is being used.

What the BBC has done is started targeting the biggest VPN services who advertise region lock bypassing. They also monitor the connections and ban IP addresses manually if there are too many simultaneous users. So although there are still some VPN services that work there are much fewer than previously.

Here’s our suggestion for the best VPN for iPlayer which still works.

As you can see if you try and access the BBC from outside the UK, you’ll get redirected to the international version. Also if you attempt to access the BBC iPlayer site directly you’ll simply get a polite message saying that this content is unavailable.

However if you use a decent VPN service which has servers in the UK then it will work perfectly. The BBC site sees the IP address of the VPN server instead of your real one and will allow access to the complete site. You’ll also be able to stream live TV although obviously you’ll have to account for the time difference depending on where you are.

Be the first to comment - What do you think?  Posted by admin - April 21, 2017 at 10:52 am

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YouTube Keyword Tool

Although we see lots of stories in the press about millionaire vloggers and Youtube celebrities, making money on YouTube can be quite difficult to achieve.  Obviously there is a lot of competition, and for every video you see with a million plus views there will be a million with virtually no views except perhaps the creator!

One thing is certain, for anyone to succeed they need a strategy – without one you’ll get nowever.    For internet marketers often SEO is the focus – using both Google and YouTube’s own search engine to bring targeted traffic to their channel.   This is actually a very good tactic but the implementation is crucial and can make the difference between success and failure.

The key to success is in the keywords that you target, it might look tempting to focus on phrases like ‘make money online’ or ‘lose weight’.  However the reality is that these keywords are extremely competitive and unless you want to spend years and thousands competing for rankings you’d be best advised to look elsewhere.   The smart marketers don’t compete for these keywords initially but use tools like a YouTube Keyword Search Volume tool to select keywords which are easier to rank for.  Here’s one in action –

As you can see, this tool is capable of discovering keywords which are very easy to rank for any niche. Simply type in some ‘seed’ keywords and the tool will first search for suggested keywords along with their estimated traffic and cost per click rating. After that when you click the ‘get competition’ button you will see a list of the potential competition against each keyword.

It looks complicated but it’s actually quite simple, the ‘competition’ number refers to the number of videos which have been optimised for those keywords. The definition of competition in this instance is those videos with either the keyword in the title or description. This represents the very basics of YouTube SEO and if a video doesn;t have the keyword in the the title then it’s unlikely it will rank for that keyword.

In practice this tool creates a list of keywords with virtually no competition within YouTube. Simply select any keyword with a decent amount of monthly searches – perhaps 400+, and zero competition. Then create a video based on that keyword – put the keyword in the title and description and then you should rank highly in YouTube for that phrase.

Be the first to comment - What do you think?  Posted by admin - at 9:17 am

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Highlights of the BBC – Test Match Special Outside UK

Many years ago, I saved up ready to spend on my dream holiday – watching cricket in the Caribbean. After years of listening to descriptions of CMJ and Boycott strolling down some sun swept beach to a cricket stadium seemingly on the shoreline to the sounds of calypso music – I hoped finally it would be my turn. Unfortunately it didn’t work out, a series of rising expenses – can you believe my wife wanted to come too (and my children!) and some vacation issues spoiled my dream.

So I have returned to the next best option which is going somewhere sunny, sitting on a lounger with a cocktail and test Match Special on the radio. Except it doesn’t work, you think you can tune in your radio and pick up TMS (Test match Special) on long wave or better still just point a browser to the BBC iPlayer web site but you’ll be disappointed. All the TV stuff and the majority of the radio stations don’t work outside the UK, they check your IP address and stop all non-UK ones.  There are occasionally a TMS overseas link posted on on the BBC channel which has Test match special live Youtube footage but it’s fairly erratic and not always guaranteed.

How to Listen to Test Match Special Outside UK

test match special outside uk
It seems very unfair, after all I pay for my TV license which presumably funds not only the programmes but the website itself.  So why should’t I be able to listen to TMS abroad 2017 or even in 2018. Yet if I dare to step outside the United Kingdom it all stops working, no access at the point when I really need it most. There were plans afoot to stop this ridiculous situation, the EU are promoting the establishment of a fair digital market which allows access across geographic borders but I suppose Brexit has put a stop to that. So we’re left with a stupid situation that is pervasive across the world – leave your home county and most of your favorite web sites stop working.

It can be fixed, of course it can – there’s always a workaround on the internet, yet it does cost money. You just need to hide your IP address by redirecting through a VPN service which hides your location – something like this – http://bbciplayerabroad.co.uk/. This doubles up as a security service, to protect your logon credentials when using unknown wifi connections, but also allows the user the ability to sidestep all these stupid region locking attempts. Here’s basically how it’s done, although this demonstrates how to watch TV stations it can also be used to listen to all radio stations including 5 Live sports Extra abroad too.

It’s quite simple really, instead of your computer directly connecting to the website in question (let’s say the BBC for this example), it goes to the VPN server first. This connection is completely encrypted and so your data is safe but also any connection then appears to come from the VPN server not your computer. So the location of the VPN server is important not you, and the best providers have established a global network of these servers all in different countries. So if you want to access the BBC then you choose a UK based VPN, want some US only site like Hulu then choose one based in the USA and so on.

That’s it really, how to listen to Test match special in Europe or indeed anywhere else in the world as long as you have a decent internet connection.  It works on all sorts of devices and is the perfect way to access a TMS or BBC Radio 5 live stream or any other TV or radio station.

Be the first to comment - What do you think?  Posted by admin - March 6, 2017 at 10:38 am

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Open up Those Netflix Versions

It is only in the last couple of years that Netflix has opened up it’s services globally.  In fact the media streaming service is now available in over 150 countries.  However up until that point many people still access the service even when it was technically not available.  In Australia for example, Netflix had over a quarter of a million subscribers even though the service was not supposedly accessible there.

If you tried to access Netflix from Australia you’d normally just get a warning message about it not being available.  However people used to connect to US VPN servers in order to hide their location and it all worked perfectly.   Until their expansion the company would tolerate this, after all people still had to pay their subscriptions even though technically they weren’t allowed to access the service.

The video demonstrates how people were able to access the service and bypass the companies geo-restrictions. Now of course Netflix is available in most developed countries including Australia however although it is available globally the versions vary greatly. American subscribers to the service have thousands more films than many of the other regional versions despite paying a similar subscription. However as soon as a US Netflix subscriber leaves the country they will be switched to the local version, which obviously can be quite frustrating.

Nowadays people use these programs to switch their Netflix versions to the one they prefer. There’s some more information in this post – How to Change Netflix Country which explains why you don’t need to be locked into this restrictive model that large media companies are trying to impose on the internet.

Although this is of course a minor issue, it is indicative of how increasingly we are seeing the internet being filtered, blocked and controlled. The World Wide web was meant to transcend international borders but we’re increasingly seeing this is not the case. So it might be just for watching a few more blockbusters on your Netflix account but using VPNs also strikes a blow for those who want equal and unfettered internet access for everyone.

Be the first to comment - What do you think?  Posted by admin - February 17, 2017 at 11:17 am

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Do Marketers Need Residential IPs

It’s one of the hot new topics in the elite marketing circles, do we need residential addresses to operate in different markets.   Just to explain some background for many years most successful marketers have used either a proxy or VPN service in order to operate across different markets and identities.  The idea was that you switch your IP address in order to bypass the various region blocks and the restrictions on multiple accounts and connections.    Unless you operated on a fairly limited scale it was pretty much essential, otherwise you could only use limited advertising and single Google and Facebook accounts.

Residential IP

There were two main goals of switching IP addresses,  bypassing region locks and being able to access multiple accounts for SEO and advertising purposes.  It pretty much worked however times are now changing and the differentials of IP addresses are becoming more important.  An IP address is no longer enough, now the classification of the address is also a factor.    This is an aspect that not many people know – addresses have a two distinct classes – residential or commercial.  The residential ones are distributed by ISPs directly to home customers, whereas commercial addresses are usually assigned to corporate customers including the datacentres.

It didn’t really matter before, there was no real distinction made by the websites or web services.   Now it’s changing, increasingly the classification of the address is important.   Commercial services like craigslist and other advertising sites are restricting access based on these classifications.    For example many companies want to attract customers and so are increasingly blocking access from commercial addresses. Earlier this year the media giant Netflix decided to stop trying to individually block VPN services instead deciding to block en-masse the commercial addresses used by VPN providers.   It was incredibly effective and virtually over night most of these services stopped working.

The only current solution to redirect to a different version of Netflix is to use a VPN with residential IP address ranges.  It works for the media sites but is increasingly becoming a necessity for the internet marketer too.   Take for example the advertiser Craigslist, they will not allow a commercial UK registered IP address post adverts on their US sites and vice versa.  For many marketers this is an important source of leads and sales so obviously a solution is needed.  This means you really do need not only access to a bank of residential IP addresses but spread across the different locations of markets that you target.

The problem is that these are expensive,  for the simple reason that it is difficult to obtain these addresses in any volume.  They are normally only assigned directly to ISP who in turn assign them to their domestic customers, whilst companies are allocated commercial tagged addresses.   There are companies who are providing these services although  they can be difficult to find and expensive.  Remember though you should only invest in residential IP services if you are certain you need them, for example you don’t need them to just to watch the BBC World news online streaming like this, unless of course the BBC has started blocking commercial addresses too by the time you read this.

The reality is that it is becoming increasingly likely that marketers will need these residential IP address services in order to stat competitive.  They will cost more but the successful businessmen will leverage the cost to make more money particularly if the market becomes slightly less crowded due to these restrictions.


Be the first to comment - What do you think?  Posted by admin - December 22, 2016 at 9:07 pm

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