If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.
SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.
So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.
If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.
Putting SEO Marketing into Action
When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.
So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here -
|yellowstone park hotels
|west yellowstone hotels
|yellowstone park hotel
So we can see a list of example search queries and an estimate of how many times these are searched for every day. Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.
If the hotel was in the West of Yellowstone then the phrase
west yellowstone hotels 2323
would probably be a good target. The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.
This is why keyword research is so essential, and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.
There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities. If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.
This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal. SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website. It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
- Title Tags – The Title of your Web page must contain the keywords you are targeting. So in our example we must use the phrase – West Yellowstone Hotels somewhere in our Title tag.
- H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page. We must also use the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
- Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page. Don’t overdo it though.
- Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition. You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers. This is what makes SEO Target Marketing so powerful, with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.
There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.
Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases. Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.
This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words. My first website consisted of pages targeted very specifically at certain keyword phrases - in fact they were of TV sets. I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques.
You will not do business with someone if you do not feel they are trustworthy, if you are like most individuals. Anything that causes the visitor or prospect to distrust the business will generally prevent the sale from taking place. This is not the high street you are not standing in front of your customer, ask yourself what is SEO target marketing and you’ll realize that trust is everything.
For this reason, building trust with your audience has to be one of your main priorities. If they are going to have the desired effect your trust building efforts, though, must be well thought out. It is not that hard to create trust with your market, and if you execute the three recommendations that follow you’ll soon see results.
An e-mail list is a wonderful tool for creating trust, but only if you interact with your subscribers in the appropriate way. It is crucial to treat your subscribers well and supply them with consistent value. Anyone who does not yet have an e-mail list could gain a great deal by starting one. There is no better way to create trust with your customers than through email marketing.
Their lists are unfortunately, run by some people, in a manner that reduces rather than increases trust. You are making a very common error with email marketing, if you do nothing but pitch offers to your subscribers. Think which you do not and of which ones you trust and this will provide you with some valuable tips, if you subscribe to any lists.
A site that does not have a contact form, phone number or email address is not building trust in an effective manner.
Or, perhaps they have a support ticket system and an outsourced VA gets back to you at some point. Business owners who do this risk alienating their customers, who feel like they are dealing with a large bureaucracy. List owners that outsource all contact, or who do not supply any contact info are not doing much to build trust with their subscribers. When people just desire to sell you things but will not answer your emails, how does that make you feel? A marketer who takes the time to respond to emails personally is doing much more to create trust than one who remains invisible or aloof.
Anyone that is serious about succeeding with IM needs to do a webinar at some point in time. You and your target audience can interact in this digital social setting, something that will build them in impossible ways and trust between you. They get to hear your voice and it is all real – a real experience and time. Aside from those points, webinars can be very powerful advertising vehicles and some marketers make a killing with them. Very strong, webinars are also extremely useful when building trust between your audience and you. You need to offer extremely useful advice to these persons, and only sell to them at the end of the webinar for this to work. Trust is one of the foundations for all that is good in any sort of relationship. In this fashion, business relationships are similar to private ones. To get a sense of what will cause others to trust you, put yourself in your customers’ shoes and think of what kind of business practices put you at ease.
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It’s what Google wanted and they’ve pretty much obtained it, at least in my experience. The huge number of automation tools seem to be fairly worthless now, sure you’ll often get a bit of a spike from a SeNuke blast or a few thousand social bookmarks but it doesn’t seem to last and the effects can end up being negative in the long run. That wonderful feeling when your traffic falls off a cliff is the likely end result.
Many of these tools come at quite a significant cost, they’ve also been invested very heavily in – so don’t expect the disciples and affiliates to stop promoting them yet. You’ll still hear tales of great success and wonderful wealth but please take all this with a pinch of salt. One simple test is to start looking at your competitors to see what’s effective.
Let’s Use Market Samurai to have a look at a niche I used to do very well in – casinos and roulette.
Here’s the analysis of the top ten for a competitive term in that niche – one that I know makes serious money (click to enlarge if you want to see the data more clearly).
Now I’ve censored the results a bit as I don’t want to start naming web sites but trust me this is a competitive keyword. But just look at the top spot for this keyword it’s topped by a new domain (DA – domain age) with just a couple of hundred links (the BLP figure – back links to page) from about a hundred different domains (the RDD – referring domains).
This simply wouldn’t have happened twelve months ago – you needed a serious number of links to stand a hope of getting on that page. What this site has done is go for quality, it’s still very definitely targeted this spot but using the new SEO rules rather than the old one. There simply aren’t thousands of links from web directories or article sites, but just a few links from powerful sites – a DMOZ link, some EDU links and a few related niche links. No Link wheels, no blog comments, no ten thousand gibberish Wiki links either.
Automation tools simply weren’t used to push this site to a serious money spinning position in a difficult niche. Have a look at your own niche, look for new sites that have just reached high positions – see what they are doing. Let’s look a little closer at some of the anchors that have been chosen to link to this site -
You can check out your competitors links and anchor text using the new analysis function in Market Samurai, it’s incredibly useful. A majority of the anchors are the site name, lots of blanks ones and mixed up text – very few specifically targeted although in my experience this site should probably diversify these even more. But the point is that in the old World of SEO – pre-Panda and Penguin, you would have needed tens of thousands of exact anchor text links to succeed in this niche – this site doesn’t have these.
You are still going to need links to rank, try and create great content on a new website and see how far it gets you without doing anything else. The key is that it’s quality not content that counts now, the automation tools never delivered this and I fear their time is gone.
If you’ve been hit by Panda or Penguin you’ll certainly know about it. I don’t know anyone in internet marketing who hasn’t been hit to some extent. However slowly the mist is fading and the reality of how to repair the damage is becoming clearer.
Unfortunately for anyone who has a successful site which has been actively promoted over the years it’s probably going to take a while to fix. For years many of us have been building links to our websites with a targeted anchor text. We did it because it worked, brought us traffic and customers however Google never did like it and classed it as gaming the system.
So all these web sites which ranked due to large number of links with specific anchor text have been penalised. There’s been a lot of debate on the relative percentages but the consensus seems to be as follows –
- 30% of targeted keywords (e.g make money online)
- 40% of branded links (e.g. just plain url like www.googlefix.com)
- 30% of Untargeted keyword (e.g click here, visit here, try this site)
There’s no doubt that the dangerous one is targeted keywords – to be honest I’d keep the percentages lower than that and always vary them. If you have an important links use your keywords in them and vary all the others.
The other thing that is important is that there seems to be some level of links where the Penguin changes kick off. So if you have a newer site it may seem to be ok but the filter might hit you at any point. Check the percentages of your links you can use services like SEOMoz or Market Samurai now has a anchor text analysis module built in too.
The ratio seems to operate on a per domain basis – for example if you have 1000 links from one site with duplicate anchor text then only one will count for the assessment.
Check those Links !!!
If you are affected then start building ordinary links to fix your ratios. You can rescue sites that have been affected however it obviously can be hard work. This site itself was previously affected due to over optimization of the anchor text – “SEO marketing”, currently it’s back to page one for that term after being kicked out of top 100.
Good Luck ..
panda, penguin, seo
The quality of your offer is not going to matter if nobody knows it exists. Before you put much time into building a list or promoting your merchandise, you must really concentrate on driving potential customers to your site. Traffic is what makes your business grow in internet marketing. Most people are intimidated when it comes to driving traffic. After all, it’s so important-it must be complicated, right? However, getting traffic is not that hard to do. There are plenty of things that you can do to get more exposure for your website.
If your product is suitable for listing at Clickbank, then that is just one big thing available. If you have never done this, then you have to plan carefully so your offering will be attractive to affiliates. This is one of the best things that can happen to your business only if you can pull it off. So there are different approaches you can take with researching this, and it is best to learn more. But as you know, your sales copy has to be able to sell, and you do not want to go into this blindly.
If they are on your list, then provide a bonus to the people on your list who refer new subscribers to you. Set up referral links so that the people on your list can email them to their friends and family. Provide a prize to the person to drives the most new traffic to your site. This is easy enough to track through your Analytics program. They will have the incentive to share your info with other people. This will bring more exposure for you and then increase your sales in the process. You will become more successful and you will get more customers. This is a positive outcome for everyone involved.
Bookmark your website on the most popular social media websites. Many of the social bookmarking sites like Digg are not as popular as they used to be. However, many people continue to utilize them. The best thing about StumbleUpon is that people will get on your site by mistake. If you categorize your site well, you could bring in hundreds of new visitors through this portal alone. Digg is great because people can vote how good your site is.
There are so many different things that you can do to get more people to visit your website. Really, the only thing holding you back when you’re trying to come up with traffic generation methods is how creative you feel comfortable being. Not every idea will work as well as you want it to but if you keep working and plugging away, you’ll get the traffic you’ve been craving. So, rather than just sitting there, get moving!
When you choose a niche, for some people, it’s quite easy. Most people have an idea of what they want to do, and just need a little help with their Internet Marketing idea. Some simply mutter ‘I want a business of my own!’ without the slightest idea of what they’re talking about. Don’t panic if you are in the latter camp. All you need to do to get started is to choose a niche that you want to get started with and start doing that. Then, things will begin to go your way. So if you are new to Internet Marketing, what can you do?
Don’t worry about little details as you are trying to narrow down your field. All IM marketers had to start from the beginning, so look at what you want to accomplish. The thing you want to do is have an overall plan, but that is after you have chosen a niche. You can go very niche which means very narrow, but just remember that the volume and profits tend to decrease. For some people, the hardest part is this part – choosing the right niche and it does not have to be so hard.
It is worth a chance to see if you do anything that can be your niche – hobbies, but many people do not use that. You’ll be coming at it with a foundation of knowledge and experience already built. My best hobbies are not good for IM which is the same situation for most people. This does work best, though, with hobbies that borderline on obsessions. If you just like to do something every now and then, it might not make for a good business. What kind of budget do you have to start out with? And your choice of niche, is it dependent upon this? People without a budget should never choose a niche that requires money to set up the business, products or services that they will want to offer. A niche that requires very little or no budget would be service-oriented. Decisions like these are not made by people with money. They can do whatever they want. Choosing a niche can sometimes come down to whether or not you have the money to do a certain niche. If you have the money, or if you don’t, your niche will be based upon what you have available.
Choosing a niche doesn’t have to be a nightmare, but it does often take some time. If you do not have anything in your life that lends itself, then you will have to go on the net and do some looking. No matter what you do, view it as a learning experience and then just do not give up on your dreams. The tips in this article are just the beginning and as you explore you’ll find other ways to narrow down your choices.
Yes, Facebook has been taking some hits since their IPO, but you can still make things happen there. The best use of Facebook is for lead generation just like other social networking sites like Pinterest for example, and there are important do’s and don’ts you have to abide by. You have to have the right knowledge and also know what is possible. Profits will never be automatic, but you can grow your business with it. We will cover three important guidelines for succeeding at Facebook with your business, so come along.
Be responsible about how frequently or how much you post because they go out to your fans. There are many reasons why you would want to post a lot, but that doesn’t change anything. The operative word with any type of content or updating is to offer value at all times. This is really not hard to get down, but you need to know the etiquette of Facebook. Some people recommend going Monday through Friday and taking a break.
For over a year now, Facebook has been switching people’s (and business’s) formats to their new format called Timeline. It changes the way the page looks to visitors and gives you more room for editing and customization. It’s true that your profile photo needs to be your logo (or if you want to choose something else, make sure it relates to your logo) but now you’ve got space for images behind it as well. You can help yourself by using this space to display photos or images of your business or of the products you are selling. Make sure the image you choose is oriented in “landscape” so that it keeps looking good in its space. Whatever else you do, don’t let this space sit blank.
And beyond everything else, don’t just slap up some snapshots of yourself. Doing this makes you seem unprofessional.
You can get scientific about times to post and that type of thing, and you will not find definitive information about it. Perhaps it really just depends on your niche and the audience plus the demographics. You do not really want to post during off-times, generally, but it depends on how active your page is. It all depends on where you live, so post during sensible hours and just do what you can and when you can. A little common sense can go a long way here, and that’s about the best that can be said about it.
In this day and time, social media sites are numerous.
Facebook is a much older site than some of these. But this does not mean that you can disrespect it. Also, do not think that you will earn money just because your own a Facebook page. You have to do a lot to advertise your page so that it will generate plenty of money. The tips provided in this article will get you on the right track. Put in the work and you will become successful just like plenty of others.
When it comes to marketing your freelance business, you have to remember that you may understand your products or services, but the consumers will not. What seems to keep freelancers away from income every day is that they don’t know how to take their skills and monetize them. It is essential that you ignore sales copy full of hype and get your feet on the ground. You need to think about what it is you really need to do. When you realize that you do not have any marketing skills, you will see the need to join the top marketing forums online. Picking one marketing method to get you started is the best way to begin this process. You will learn from the experience you will gain from getting your feet wet when making your site to sell what you have.
Listing your products or services can usually be done at frequented locations. It is important to use the proper keywords and search functions that can help you do this the right way. Try it out and check out your results. There are probably thousands of freelancers offering similar services that will pop up. That can be discouraging when you are just starting out. Try some secondary keywords instead of primary ones. These are much easier to rank for. Also, branch out and find other sites that are reputable but where the masses have not already hit. Depending on your products, it might be worth investigating the rapidly growing arena of Pinterest Marketing – a veritable goldmine of leads can be possible from this social site.
Freelancing is not actually complete without doing some social marketing along the way. It’s all about finding places with similar venues related to your freelancing. Social groups like forms are great places to begin. Every site that you target is to have an audience related to your overall niche. When you are new, avoid coming across too strong as there are peculiar and unspoken rules of etiquette you should follow. You want to be as helpful as possible. Learn the neighborhood as they say. Relationship marketing is something that you can seriously benefit from on the World Wide Web. You should try it out today!
You can get a lot of initial traffic by tapping into media and press releases for your freelance marketing business. If you have used neither of these, try to use both of them to get some traffic starting today. Your first release will be about your business and what you have to offer. The subsequent release will always talk about the first release, giving it a little credibility. If you have added any new services, then that is good for yet one more press release. When choosing your distribution service, consider what you want to use it for. They can do both local and worldwide distribution if you want in most cases. You might want to wait on the worldwide broadcast if you just want to garner local clientele right away.
You have to perpetually market yourself as a freelancer, at least until you’re so well known that you are as busy as you want to be. You will learn new methods and continue to refine what you already know. One other smart reason is most of your competition will find something that works and tend to only do that. You want to open yourself up to as many potential clients as possible. Aside from gaining new clients, you also want to please the ones you have so they keep returning to you and give you some positive recommendations.
Business is not for everybody because it takes a lot of work and you have to weather the mistakes you inflict on yourself. You’ll find that some mistakes are totally unforgiving and your business can go belly-up overnight. Knowledge and wisdom come with experience, and then that is when you will take more risks, perhaps. Nevertheless, all online businesses will make an occasional mistake. Questionable marketing strategies that are outside the terms of service have been with us for many years.
The short story about this is you will never have the kind of business that you could if you use those methods. It is true that some people are habitual offenders with this practice and that is their personal decision. But marketers using those methods are used to starting all over when everything comes crashing down. There is no consistent future when you use blackhat methods because eventually you will be found. Right away, create a schedule to work your business and this is all about time management. The only other area that is more or less equally important is your money, but you will need to squeeze the most out of your available time. You want to make money and have a better life, then act like it and do the work or not. Have a list of things you need to get done, and then start at the top and work on them. If you have no or little traffic, then you know what you need to be doing.
When you’re new to IM, be very careful about reading sales letters for the some resource or tool. Many of these tools are educational products and others are software products. You really have to show some discipline so you don’t bust your budget because of them.
When it comes to forming healthy business habits, respecting your budget in the face of everything is extremely important. How you respond to events like this will give you an idea about yourself, and it will be good feedback. Your mind will play more of part with marketing mistakes, and you should read and improve your mental outlook. How you approach your mindset and possibly improving it is another commitment you should make. Not everybody feels they can change things like their mindset, so you must be different from them.
Outsourcing isn’t unusual and there are for many businesses it’s the logical next step in development. However it’s not completely straight forward and problems can occur dependent on what your requirements are and where you get your service providers from. For example if you deal with sensitive data or technology or are in security, then these concerns are very critical.
If security is an issue, then there is a likelihood that you will not be permitted to employ the services of anyone outside the US or your country meaning you will have to stick with locals. This is why you will have to be careful. While this in no way entails that it will be impossible to find people who are qualified, some caution is advised. In this report, we will be looking at three important advantages of outsourcing.
Internet marketers have discovered that outsourcing is an excellent tool for building business online. We have talked mainly about offline businesses and what it means for them. It’s often easier for Internet marketers who work alone to recognize the benefits of outsourcing immediately. You may not realize how much of a difference it can make. Take a moment to read a few online testaments about how much outsourcing has changed the face of online businesses. Doing it all alone can be incredibly challenging. And that is why using contractors for the mundane tasks can be profitable for you. Anytime you have a project that is big enough, but not enough labor to cover it at your business, then outsource it. The tasks that are best outsourced initially are those time consuming, simple tasks – thinks like promotional and SEO tasks. For instance my last project required posting thousands of images in the social site – Pinterest - perfect for an outsourcer.
You will be able to realize savings, time and of course cash by hiring temporary expertise. This is a very traditional strategy that is used by tons of companies. Unless you think this person is needed regularly, then hire this person for full time work. Try to anticipate what the company will need overall.
Through the years, companies have wised up and started giving certain tasks that were generally done by full time workers to temp works. Customer service duties are some of the main things that companies like to outsource. In addition, there are jobs such as payroll responsibilities. Hiring temporary help, gives the current staff more time and saves money. It will help with the costs that are normally connected with them. If you want to outsource tasks, then look at your business structure. You need to accurately identify where the greatest benefits will be best realize. But much depends on your business and the nature of it plus any very specific concerns. So, as the person who owns the business, you much do the proper research and make the final decision. Also remember you can take advantage of outsourcing consultants. This will assist you in figuring out which sections you should give to temp workers. By doing so, you can be assured that your company will make the most of it.
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