If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.
SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.
So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.
If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.
Putting SEO Marketing into Action
When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.
So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here –
yellowstone park hotels
west yellowstone hotels
yellowstone park hotel
So we can see a list of example search queries and an estimate of how many times these are searched for every day. Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.
If the hotel was in the West of Yellowstone then the phrase
west yellowstone hotels 2323
would probably be a good target. The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.
This is why keyword research is so essential, and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.
There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities. If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.
This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal. SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website. It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
Title Tags – The Title of your Web page must contain the keywords you are targeting. So in our example we must use the phrase – West Yellowstone Hotels somewhere in our Title tag.
H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page. We must also use the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page. Don’t overdo it though.
Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition. You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers. This is what makes SEO Target Marketing so powerful, with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.
There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.
Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases. Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.
This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words. My first website consisted of pages targeted very specifically at certain keyword phrases – in fact they were of TV sets. I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques. There are thousands of fantastic niches and opportunities out there and they don’t have to be massive to be profitable. This simple page demonstrates how you can watch BBC iPlayer from Ireland – http://www.iplayerabroad.com/bbc-iplayer-ireland/, it promotes a security product which solves this problem.
One of the big mistakes Internet marketers often make is restrict their focus onto their domestic market. It’s obviously a good place to start as you have whole host of advantages starting close to home. You know how people think, know where to advertise and delivery isn’t complicated by overseas taxes and different delivery options.
However it’s vital any successful online business uses the potential to expand across the world in order to survive. The main reason is to diversify your markets, selling goods and services over the internet can be extremely lucrative yet it can also be volatile. You can spend years promoting a web site and spending small fortunes on SEO to wake up one morning and find your website traffic has disappeared. Diversifying into different countries doesn’t guarantee this won’t happen but can help buffer a business if it does.
Imagine you sold custom silver jewelry to the UK market via a combination of organic traffic to your website and PPC to Facebook and Google. All of these are vulnerable, your organic traffic could disappear for any number of reasons plus PPC costs can easily rise through competition making then less than viable.
IT makes sense for such a supplier to look abroad using the internet as a medium of selling. One method is to target countries individually for example a sensible choice in this case despite the Brexit result would be France. Delivery fees and times would be similar and there’s a high demand for fashion products. Marketing and advertising is still possible and achieved easily through a French IP address and using the region targeting that all PPC interfaces give you access to.
This video demonstrates how you can use a France proxy to access the market just as if you had a branch in Paris!
It’s certainly worth using this method in the inital stages of research for the simple reason that it allows you to browse the web in the same way a French person would. It also allows you to access sites particularly local advertising sites which often only allow access to people with a French IP address.
Many years ago it was very difficult to keep up with the news when you were travelling or on holiday. I remember vividly being so desperate to find out what was going on in the UK one year that I spent about £8 for a newspaper that was 4 days late and worth less than a tenth of that, worst still it was the Daily Mirror.
Nowadays of course we don’t have these problems, the internet has pretty much changed all this. Unless you’re travelling seriously off the beaten track you’ll never be far from a Wi-fi connection so all you need is a tablet, phone or laptop and you’ll be completely connected. It’s the same with running a digital business, there’s really no desperate requirement to be based anywhere – invest in decent laptop and you can work from anywhere you like.
There are still some caveats and the growing trend of region locking is one of them. This is the practice where a web site will restrict access based on your location – this practice is extremely common and growing all the time unfortunately. It is why if you connect to the BBC website from the UK you will be able to watch virtually all TV shows live and older programmes through the BBC iPlayer. If you connect from another country then you’ll not be able to see any of this content at all. There is a method however that you can watch BBC News live online from anywhere – just watch this video.
Here we can see that you can actually bypass these various region blocks by hiding your location from the websites you visit. I consider this fair game after all I pay my not unsubstantial UK TV license so why should the website be unavailable to me just because I decide to have a few days in the sun on my holidays.
The video above shows you how to use what’s called a VPN (Virtual Private Network) to hide your real location enabling you to access whatever site you wish. The program demonstrated also allows you to switch to other locations for example any website normally restricted to the US or Canada you just switch to another server in that location. Many people ask if it’s illegal however it’s certainly not after all a VPNs are used across the world to provide security and encrypted connections and if I wish to use the bonus of being able to watch BBC World News streaming then that’s entirely my affair.
The only consequences are potentially if you use these services to access content on sites like Netflix who clearly state in their terms of services that you should use proxies or VPNs. However millions of people do despite Netflix being one of the most aggressive in blocking the use of IP switching programs – I’ll post again about this.
Affiliate marketing can be seriously hard work. Anyone who has slaved away for months creating content and building links, to see a single solitary clickbank sale trickle in as sole reward for their efforts will know this is the truth.
Finding new customers can be tough which is why I always try and find something to promote which provides ongoing value rather than a one off sale. This can mean a variety of things, for instance Amazon sales although fairly poor levels of commission – do offer the bonuses of income from additional purposes. However the main area I try and focus on is selling subscription based goods and services.
If you receive commission on a recurring basis, that one sale could potentially be repeated for years to come which means that it can justify a lot more effort into achieving that sale. Over the last few years most of the professional online marketing tools have moved to a subscription based model, most of these have affiliate schemes which you can join quite easily. If there are restrictions on joining, just be a little creative perhaps spoof your IP like this if needed.
It makes a huge difference in your potential earnings and it’s sales like these which form a truly passive income. If you take a few weeks off, and your previous customers keep subscribing then you’ll keep getting paid. Slowly focussing on recurring commissions will give you opportunities for just chasing single payments and make your business more secure.
There are lots of areas which have payment models like this, as mentioned many of the top internet marketing tools are now subscription based but the list doesn’t end there. In the entertainment market, you’ll find that most of the online casino and bingo games offer lifetime payments. This means that you’ll receive ongoing commission whenever your customer spends money on that site. This is why the casino niche is so heavily competitive – the rewards can be extremely high for a high ranking gambling site with good affiliate links.
For many internet marketers, the focus has changed over the last couple of years. Up until then, simple blogs built in HTML or more often on the WordPress CMS have been the focus of many businesses. It was relatively easy to start up a focussed blog, upload some content and start working on it’s rankings.
After the traffic started to flow you could start promoting a few products, add a couple of affiliate links and then move onto the next project. The goal was ‘passive income’ which refers to making money without ongoing direct effort and it has made many very wealthy indeed. Unfortunately times have changed and due to a variety of reasons, this model is nowhere near as effective as it used to be.
Sure anyone can still set up a niche related blog relatively easily, and then get it to rank for related keywords but the effort involved is much greater. Worst still without ongoing investment in both time and money any rankings, and related income, will drop fairly quickly. The reality is that unless you happen across one of those rare, uncompetitive niches the idea of creating lots of passive income generating web sites then simply moving on it not going to happen any more.
The change means that the internet marketers tactics need to change too, there’s little point spending hours on a web site which will only generate a few dollars whilst you are actively promoting the site. One are that many marketers are migrating too is video, using such content to promote products or simply generate advertising revenue indirectly from people like Adsense. The problem is many people are not suited to the direct video promotion or are comfortable appearing on screen in any capacity to produce these videos.
Which is why the guys at Content Samurai have created this video making software which enables anyone to build their own videos quickly and easily –
The idea behind this is to be able to create a decent, professional looking video quickly and easily. The speed is important because unless you want to spend a lot of time producing and promoting every video you produce, volume is the key. Producing quality videos quickly using this software means that you don’t invest too much in any one video and can move on produce lots of different videos with little effort.
Just like this simple video which demonstrates how to watch BBC News online from anywhere. The ability to create quality content, quickly is more important than investing heavily in single videos. The problem is that although YouTube can give many videos a significant ranking boost, some will be successful and others won’t. If you keep creating videos you’ll create a mixture of successful and less successful videos but some will likely build up significant traffic and establish rankings – these are the videos that you need to spend further time on.
The internet has made the world a global sales place but there are still barriers in place. They are generally put there to maximise profits or protect rather old fashioned licensing agreements but they still can be effective. For example the internet is full of brilliant localised advertising sites which are extremely useful for any global sales person. Unfortunately many of these are geo restricted which means that you can only use them if you are actually physically located in that specific area. Imagine this, you’re a global sales person trying to sell your product all over the world but you can’t place an advert on a site because you happen to be in an airport in another country.
WTF – is the global economy supposed to be this restrictive? Well, unfortunately it looks like it is, at least to those who want to follow these very restrictive practices which are being deployed by many large media and advertising sites. There is a solution, and it’s fairly simple if you want to access a market where you’re not based then simply use a proxy or VPN server. So if you want to advertise in London on a UK only advertising web site then simply use a British proxy
To be honest it’s incredible that these measure are necessary, after all the internet is supposed to be open and without restrictions but it’s not the case at the moment. To be able to operate effectively in any country you need to route your connection through that country – that is you need an IP address based in that country. The video above demonstrates how you can effectively use a proxy server to bypass these restrictions.
There is no doubt that this is true, the easiest and arguably the most accessible place to start earning enough money to replace a full time job is on YouTube. Forget blogging, building lists and pimping Amazon affiliate links – master the skill of traffic on YouTube and you can be making money very quickly indeed. In fact although I suggest to forget about blogging and affiliate sales this is not strictly true – do this stuff but in conjunction with YouTube.
There is of course one stumbling block with YouTube which stops people even getting started – you have to create videos. There are fortunately loads of ways to do this and many of them don’t involve you prancing around in front of a Sony Mini-Cam *(do they even still make these!)*.
Here I’m demonstrating one such tool which you can use online very simply – in fact it’s one of a range of online slideshow video makers which I’ve looked at and you can see demonstrated here.
Unfortunately the program here is one of the most expensive I’ve come across with a monthly subscription required for access. The reality is that any of these are only worth what you can earn from it and Content Samurai certainly provides a way to earn very quickly. It creates professional looking videos from content you already probably have in minutes, you could easily produce dozens of these videos a day with a decent work ethic.
IT’s certainly worth checking out and it’s one of those very rare tools (I’ve probably bought about 5 in ten years of internet marketing) that can justify the costs.
To numerous individuals, vaulting their company to a higher plane through accepting ecommerce proves to be an intimidating procedure all the way around. We don’t mean the creation of a website and the work that goes into it. Yet you should further attempt to make certain that your site is gaining the attention of your sought after customers in maximizing its potential with the best instruments. This is a mess if you haven’t got the ability to track which visitors look at what site pages; and, if you don’t know when you are loosing potential customers, you can’t fix the problem. All of this can be tricky to keep track of but with the advent of Google Analytics, it got easier. Analytics is a free web application by Google that gives you a vast array of tools to help you understand and keep log of targeted information about the visitors to your website. Unless and until you know how your visitors are responding and how they’re taking your website, it would be difficult to progress. In this article, we will be looking into the various benefits of Google Analytics.
By using Analytics you’d be able to easily track how SEO is working out for your and gather more information about content optimization. One of your major goals with SEO should be to grow the organic search click through rate, and Analytics can help you out with this. Simply log into your account and go to the area where you can contrast differing dates, such as before and after the changes were made. Then keep track of the variations that occur in a weeks time. Simply go to the traffic sources tab for an overall analysis of your site. And for determining which of your pages are the most utilized, simply proceed to the content tab and investigate your information by title to find the page. To watch the organic search traffic, go to the Dimensions tab and choose Medium. This just goes on to show that Analytics goes beyond other tools and gives you crucial data which wouldn’t have been possible earlier.
Analyzing and correcting your ‘sales funnel’ is another superb ability offered by Analytics. The process of analyzing and optimizing a sales funnel is quite straightforward and simple with Analytics. When the goal is set correctly you can look at every aspect of your sales funnel and edit it to optimize your conversion rates. Analytics offers this very easy to use, and equally beneficial tool.
Most sites don’t know at which stage the site visitor stopped. It is simple to adjust any problematic areas that might be cinching up your funnel’s easy flow after you are able to view this precise kind of information.
Your online marketing needs can be satisfied by the hearty benefits offered by Google Analytics. Knowing where your profits originate from benefits your ability to continue marketing successfully.
You need to understand what drives the visitors to your website and where else they are going in order to effectively build a website that will bring them back time and again. For those of you who wish to enjoy a greater return on your investment, and to increase your online marketing endeavors, now is the time that you begin utilizing Google Analytics.
You will not do business with someone if you do not feel they are trustworthy, if you are like most individuals. Anything that causes the visitor or prospect to distrust the business will generally prevent the sale from taking place. This is not the high street you are not standing in front of your customer, ask yourself what is SEO target marketing and you’ll realize that trust is everything.
For this reason, building trust with your audience has to be one of your main priorities. If they are going to have the desired effect your trust building efforts, though, must be well thought out. It is not that hard to create trust with your market, and if you execute the three recommendations that follow you’ll soon see results.
An e-mail list is a wonderful tool for creating trust, but only if you interact with your subscribers in the appropriate way. It is crucial to treat your subscribers well and supply them with consistent value. Anyone who does not yet have an e-mail list could gain a great deal by starting one. There is no better way to create trust with your customers than through email marketing.
Their lists are unfortunately, run by some people, in a manner that reduces rather than increases trust. You are making a very common error with email marketing, if you do nothing but pitch offers to your subscribers. Think which you do not and of which ones you trust and this will provide you with some valuable tips, if you subscribe to any lists.
A site that does not have a contact form, phone number or email address is not building trust in an effective manner.
Or, perhaps they have a support ticket system and an outsourced VA gets back to you at some point. Business owners who do this risk alienating their customers, who feel like they are dealing with a large bureaucracy. List owners that outsource all contact, or who do not supply any contact info are not doing much to build trust with their subscribers. When people just desire to sell you things but will not answer your emails, how does that make you feel? A marketer who takes the time to respond to emails personally is doing much more to create trust than one who remains invisible or aloof.
Anyone that is serious about succeeding with IM needs to do a webinar at some point in time. You and your target audience can interact in this digital social setting, something that will build them in impossible ways and trust between you. They get to hear your voice and it is all real – a real experience and time. Aside from those points, webinars can be very powerful advertising vehicles and some marketers make a killing with them. Very strong, webinars are also extremely useful when building trust between your audience and you. You need to offer extremely useful advice to these persons, and only sell to them at the end of the webinar for this to work. Trust is one of the foundations for all that is good in any sort of relationship. In this fashion, business relationships are similar to private ones. To get a sense of what will cause others to trust you, put yourself in your customers’ shoes and think of what kind of business practices put you at ease.
It’s what Google wanted and they’ve pretty much obtained it, at least in my experience. The huge number of automation tools seem to be fairly worthless now, sure you’ll often get a bit of a spike from a SeNuke blast or a few thousand social bookmarks but it doesn’t seem to last and the effects can end up being negative in the long run. That wonderful feeling when your traffic falls off a cliff is the likely end result.
Many of these tools come at quite a significant cost, they’ve also been invested very heavily in – so don’t expect the disciples and affiliates to stop promoting them yet. You’ll still hear tales of great success and wonderful wealth but please take all this with a pinch of salt. One simple test is to start looking at your competitors to see what’s effective.
Let’s Use Market Samurai to have a look at a niche I used to do very well in – casinos and roulette.
Here’s the analysis of the top ten for a competitive term in that niche – one that I know makes serious money (click to enlarge if you want to see the data more clearly).
Now I’ve censored the results a bit as I don’t want to start naming web sites but trust me this is a competitive keyword. But just look at the top spot for this keyword it’s topped by a new domain (DA – domain age) with just a couple of hundred links (the BLP figure – back links to page) from about a hundred different domains (the RDD – referring domains).
This simply wouldn’t have happened twelve months ago – you needed a serious number of links to stand a hope of getting on that page. What this site has done is go for quality, it’s still very definitely targeted this spot but using the new SEO rules rather than the old one. There simply aren’t thousands of links from web directories or article sites, but just a few links from powerful sites – a DMOZ link, some EDU links and a few related niche links. No Link wheels, no blog comments, no ten thousand gibberish Wiki links either.
Automation tools simply weren’t used to push this site to a serious money spinning position in a difficult niche. Have a look at your own niche, look for new sites that have just reached high positions – see what they are doing. Let’s look a little closer at some of the anchors that have been chosen to link to this site –
You can check out your competitors links and anchor text using the new analysis function in Market Samurai, it’s incredibly useful. A majority of the anchors are the site name, lots of blanks ones and mixed up text – very few specifically targeted although in my experience this site should probably diversify these even more. But the point is that in the old World of SEO – pre-Panda and Penguin, you would have needed tens of thousands of exact anchor text links to succeed in this niche – this site doesn’t have these.
You are still going to need links to rank, try and create great content on a new website and see how far it gets you without doing anything else. The key is that it’s quality not content that counts now, the automation tools never delivered this and I fear their time is gone.