If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.
SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.
So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.
If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.
Putting SEO Marketing into Action
When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.
So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here –
yellowstone park hotels
west yellowstone hotels
yellowstone park hotel
So we can see a list of example search queries and an estimate of how many times these are searched for every day. Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.
If the hotel was in the West of Yellowstone then the phrase
west yellowstone hotels 2323
would probably be a good target. The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.
This is why keyword research is so essential, and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.
There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities. If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.
This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal. SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website. It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
Title Tags – The Title of your Web page must contain the keywords you are targeting. So in our example we must use the phrase – West Yellowstone Hotels somewhere in our Title tag.
H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page. We must also use the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page. Don’t overdo it though.
Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition. You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers. This is what makes SEO Target Marketing so powerful, with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.
There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.
Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases. Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.
This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words. My first website consisted of pages targeted very specifically at certain keyword phrases – in fact they were of TV sets. I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques. There are thousands of fantastic niches and opportunities out there and they don’t have to be massive to be profitable. This simple page demonstrates how you can watch BBC iPlayer from Ireland – http://www.iplayerabroad.com/bbc-iplayer-ireland/, it promotes a security product which solves this problem.
The internet has made the world a global sales place but there are still barriers in place. They are generally put there to maximise profits or protect rather old fashioned licensing agreements but they still can be effective. For example the internet is full of brilliant localised advertising sites which are extremely useful for any global sales person. Unfortunately many of these are geo restricted which means that you can only use them if you are actually physically located in that specific area. Imagine this, you’re a global sales person trying to sell your product all over the world but you can’t place an advert on a site because you happen to be in an airport in another country.
WTF – is the global economy supposed to be this restrictive? Well, unfortunately it looks like it is, at least to those who want to follow these very restrictive practices which are being deployed by many large media and advertising sites. There is a solution, and it’s fairly simple if you want to access a market where you’re not based then simply use a proxy or VPN server. So if you want to advertise in London on a UK only advertising web site then simply use a British proxy
To be honest it’s incredible that these measure are necessary, after all the internet is supposed to be open and without restrictions but it’s not the case at the moment. To be able to operate effectively in any country you need to route your connection through that country – that is you need an IP address based in that country. The video above demonstrates how you can effectively use a proxy server to bypass these restrictions.
There is no doubt that this is true, the easiest and arguably the most accessible place to start earning enough money to replace a full time job is on YouTube. Forget blogging, building lists and pimping Amazon affiliate links – master the skill of traffic on YouTube and you can be making money very quickly indeed. In fact although I suggest to forget about blogging and affiliate sales this is not strictly true – do this stuff but in conjunction with YouTube.
There is of course one stumbling block with YouTube which stops people even getting started – you have to create videos. There are fortunately loads of ways to do this and many of them don’t involve you prancing around in front of a Sony Mini-Cam *(do they even still make these!)*.
Here I’m demonstrating one such tool which you can use online very simply – in fact it’s one of a range of online slideshow video makers which I’ve looked at and you can see demonstrated here.
Unfortunately the program here is one of the most expensive I’ve come across with a monthly subscription required for access. The reality is that any of these are only worth what you can earn from it and Content Samurai certainly provides a way to earn very quickly. It creates professional looking videos from content you already probably have in minutes, you could easily produce dozens of these videos a day with a decent work ethic.
IT’s certainly worth checking out and it’s one of those very rare tools (I’ve probably bought about 5 in ten years of internet marketing) that can justify the costs.
To numerous individuals, vaulting their company to a higher plane through accepting ecommerce proves to be an intimidating procedure all the way around. We don’t mean the creation of a website and the work that goes into it. Yet you should further attempt to make certain that your site is gaining the attention of your sought after customers in maximizing its potential with the best instruments. This is a mess if you haven’t got the ability to track which visitors look at what site pages; and, if you don’t know when you are loosing potential customers, you can’t fix the problem. All of this can be tricky to keep track of but with the advent of Google Analytics, it got easier. Analytics is a free web application by Google that gives you a vast array of tools to help you understand and keep log of targeted information about the visitors to your website. Unless and until you know how your visitors are responding and how they’re taking your website, it would be difficult to progress. In this article, we will be looking into the various benefits of Google Analytics.
By using Analytics you’d be able to easily track how SEO is working out for your and gather more information about content optimization. One of your major goals with SEO should be to grow the organic search click through rate, and Analytics can help you out with this. Simply log into your account and go to the area where you can contrast differing dates, such as before and after the changes were made. Then keep track of the variations that occur in a weeks time. Simply go to the traffic sources tab for an overall analysis of your site. And for determining which of your pages are the most utilized, simply proceed to the content tab and investigate your information by title to find the page. To watch the organic search traffic, go to the Dimensions tab and choose Medium. This just goes on to show that Analytics goes beyond other tools and gives you crucial data which wouldn’t have been possible earlier.
Analyzing and correcting your ‘sales funnel’ is another superb ability offered by Analytics. The process of analyzing and optimizing a sales funnel is quite straightforward and simple with Analytics. When the goal is set correctly you can look at every aspect of your sales funnel and edit it to optimize your conversion rates. Analytics offers this very easy to use, and equally beneficial tool.
Most sites don’t know at which stage the site visitor stopped. It is simple to adjust any problematic areas that might be cinching up your funnel’s easy flow after you are able to view this precise kind of information.
Your online marketing needs can be satisfied by the hearty benefits offered by Google Analytics. Knowing where your profits originate from benefits your ability to continue marketing successfully.
You need to understand what drives the visitors to your website and where else they are going in order to effectively build a website that will bring them back time and again. For those of you who wish to enjoy a greater return on your investment, and to increase your online marketing endeavors, now is the time that you begin utilizing Google Analytics.
You will not do business with someone if you do not feel they are trustworthy, if you are like most individuals. Anything that causes the visitor or prospect to distrust the business will generally prevent the sale from taking place. This is not the high street you are not standing in front of your customer, ask yourself what is SEO target marketing and you’ll realize that trust is everything.
For this reason, building trust with your audience has to be one of your main priorities. If they are going to have the desired effect your trust building efforts, though, must be well thought out. It is not that hard to create trust with your market, and if you execute the three recommendations that follow you’ll soon see results.
An e-mail list is a wonderful tool for creating trust, but only if you interact with your subscribers in the appropriate way. It is crucial to treat your subscribers well and supply them with consistent value. Anyone who does not yet have an e-mail list could gain a great deal by starting one. There is no better way to create trust with your customers than through email marketing.
Their lists are unfortunately, run by some people, in a manner that reduces rather than increases trust. You are making a very common error with email marketing, if you do nothing but pitch offers to your subscribers. Think which you do not and of which ones you trust and this will provide you with some valuable tips, if you subscribe to any lists.
A site that does not have a contact form, phone number or email address is not building trust in an effective manner.
Or, perhaps they have a support ticket system and an outsourced VA gets back to you at some point. Business owners who do this risk alienating their customers, who feel like they are dealing with a large bureaucracy. List owners that outsource all contact, or who do not supply any contact info are not doing much to build trust with their subscribers. When people just desire to sell you things but will not answer your emails, how does that make you feel? A marketer who takes the time to respond to emails personally is doing much more to create trust than one who remains invisible or aloof.
Anyone that is serious about succeeding with IM needs to do a webinar at some point in time. You and your target audience can interact in this digital social setting, something that will build them in impossible ways and trust between you. They get to hear your voice and it is all real – a real experience and time. Aside from those points, webinars can be very powerful advertising vehicles and some marketers make a killing with them. Very strong, webinars are also extremely useful when building trust between your audience and you. You need to offer extremely useful advice to these persons, and only sell to them at the end of the webinar for this to work. Trust is one of the foundations for all that is good in any sort of relationship. In this fashion, business relationships are similar to private ones. To get a sense of what will cause others to trust you, put yourself in your customers’ shoes and think of what kind of business practices put you at ease.
It’s what Google wanted and they’ve pretty much obtained it, at least in my experience. The huge number of automation tools seem to be fairly worthless now, sure you’ll often get a bit of a spike from a SeNuke blast or a few thousand social bookmarks but it doesn’t seem to last and the effects can end up being negative in the long run. That wonderful feeling when your traffic falls off a cliff is the likely end result.
Many of these tools come at quite a significant cost, they’ve also been invested very heavily in – so don’t expect the disciples and affiliates to stop promoting them yet. You’ll still hear tales of great success and wonderful wealth but please take all this with a pinch of salt. One simple test is to start looking at your competitors to see what’s effective.
Let’s Use Market Samurai to have a look at a niche I used to do very well in – casinos and roulette.
Here’s the analysis of the top ten for a competitive term in that niche – one that I know makes serious money (click to enlarge if you want to see the data more clearly).
Now I’ve censored the results a bit as I don’t want to start naming web sites but trust me this is a competitive keyword. But just look at the top spot for this keyword it’s topped by a new domain (DA – domain age) with just a couple of hundred links (the BLP figure – back links to page) from about a hundred different domains (the RDD – referring domains).
This simply wouldn’t have happened twelve months ago – you needed a serious number of links to stand a hope of getting on that page. What this site has done is go for quality, it’s still very definitely targeted this spot but using the new SEO rules rather than the old one. There simply aren’t thousands of links from web directories or article sites, but just a few links from powerful sites – a DMOZ link, some EDU links and a few related niche links. No Link wheels, no blog comments, no ten thousand gibberish Wiki links either.
Automation tools simply weren’t used to push this site to a serious money spinning position in a difficult niche. Have a look at your own niche, look for new sites that have just reached high positions – see what they are doing. Let’s look a little closer at some of the anchors that have been chosen to link to this site –
You can check out your competitors links and anchor text using the new analysis function in Market Samurai, it’s incredibly useful. A majority of the anchors are the site name, lots of blanks ones and mixed up text – very few specifically targeted although in my experience this site should probably diversify these even more. But the point is that in the old World of SEO – pre-Panda and Penguin, you would have needed tens of thousands of exact anchor text links to succeed in this niche – this site doesn’t have these.
You are still going to need links to rank, try and create great content on a new website and see how far it gets you without doing anything else. The key is that it’s quality not content that counts now, the automation tools never delivered this and I fear their time is gone.
If you’ve been hit by Panda or Penguin you’ll certainly know about it. I don’t know anyone in internet marketing who hasn’t been hit to some extent. However slowly the mist is fading and the reality of how to repair the damage is becoming clearer.
Unfortunately for anyone who has a successful site which has been actively promoted over the years it’s probably going to take a while to fix. For years many of us have been building links to our websites with a targeted anchor text. We did it because it worked, brought us traffic and customers however Google never did like it and classed it as gaming the system.
So all these web sites which ranked due to large number of links with specific anchor text have been penalised. There’s been a lot of debate on the relative percentages but the consensus seems to be as follows –
30% of targeted keywords (e.g make money online)
40% of branded links (e.g. just plain url like www.googlefix.com)
30% of Untargeted keyword (e.g click here, visit here, try this site)
There’s no doubt that the dangerous one is targeted keywords – to be honest I’d keep the percentages lower than that and always vary them. If you have an important links use your keywords in them and vary all the others.
The other thing that is important is that there seems to be some level of links where the Penguin changes kick off. So if you have a newer site it may seem to be ok but the filter might hit you at any point. Check the percentages of your links you can use services like SEOMoz or Market Samurai now has a anchor text analysis module built in too.
The ratio seems to operate on a per domain basis – for example if you have 1000 links from one site with duplicate anchor text then only one will count for the assessment.
Check those Links !!!
If you are affected then start building ordinary links to fix your ratios. You can rescue sites that have been affected however it obviously can be hard work. This site itself was previously affected due to over optimization of the anchor text – “SEO marketing”, currently it’s back to page one for that term after being kicked out of top 100.
The quality of your offer is not going to matter if nobody knows it exists. Before you put much time into building a list or promoting your merchandise, you must really concentrate on driving potential customers to your site. Traffic is what makes your business grow in internet marketing. Most people are intimidated when it comes to driving traffic. After all, it’s so important-it must be complicated, right? However, getting traffic is not that hard to do. There are plenty of things that you can do to get more exposure for your website.
If your product is suitable for listing at Clickbank, then that is just one big thing available. If you have never done this, then you have to plan carefully so your offering will be attractive to affiliates. This is one of the best things that can happen to your business only if you can pull it off. So there are different approaches you can take with researching this, and it is best to learn more. But as you know, your sales copy has to be able to sell, and you do not want to go into this blindly.
If they are on your list, then provide a bonus to the people on your list who refer new subscribers to you. Set up referral links so that the people on your list can email them to their friends and family. Provide a prize to the person to drives the most new traffic to your site. This is easy enough to track through your Analytics program. They will have the incentive to share your info with other people. This will bring more exposure for you and then increase your sales in the process. You will become more successful and you will get more customers. This is a positive outcome for everyone involved.
Bookmark your website on the most popular social media websites. Many of the social bookmarking sites like Digg are not as popular as they used to be. However, many people continue to utilize them. The best thing about StumbleUpon is that people will get on your site by mistake. If you categorize your site well, you could bring in hundreds of new visitors through this portal alone. Digg is great because people can vote how good your site is.
There are so many different things that you can do to get more people to visit your website. Really, the only thing holding you back when you’re trying to come up with traffic generation methods is how creative you feel comfortable being. Not every idea will work as well as you want it to but if you keep working and plugging away, you’ll get the traffic you’ve been craving. So, rather than just sitting there, get moving!
When you choose a niche, for some people, it’s quite easy. Most people have an idea of what they want to do, and just need a little help with their Internet Marketing idea. Some simply mutter ‘I want a business of my own!’ without the slightest idea of what they’re talking about. Don’t panic if you are in the latter camp. All you need to do to get started is to choose a niche that you want to get started with and start doing that. Then, things will begin to go your way. So if you are new to Internet Marketing, what can you do?
Don’t worry about little details as you are trying to narrow down your field. All IM marketers had to start from the beginning, so look at what you want to accomplish. The thing you want to do is have an overall plan, but that is after you have chosen a niche. You can go very niche which means very narrow, but just remember that the volume and profits tend to decrease. For some people, the hardest part is this part – choosing the right niche and it does not have to be so hard.
It is worth a chance to see if you do anything that can be your niche – hobbies, but many people do not use that. You’ll be coming at it with a foundation of knowledge and experience already built. My best hobbies are not good for IM which is the same situation for most people. This does work best, though, with hobbies that borderline on obsessions. If you just like to do something every now and then, it might not make for a good business. What kind of budget do you have to start out with? And your choice of niche, is it dependent upon this? People without a budget should never choose a niche that requires money to set up the business, products or services that they will want to offer. A niche that requires very little or no budget would be service-oriented. Decisions like these are not made by people with money. They can do whatever they want. Choosing a niche can sometimes come down to whether or not you have the money to do a certain niche. If you have the money, or if you don’t, your niche will be based upon what you have available.
Choosing a niche doesn’t have to be a nightmare, but it does often take some time. If you do not have anything in your life that lends itself, then you will have to go on the net and do some looking. No matter what you do, view it as a learning experience and then just do not give up on your dreams. The tips in this article are just the beginning and as you explore you’ll find other ways to narrow down your choices.
Yes, Facebook has been taking some hits since their IPO, but you can still make things happen there. The best use of Facebook is for lead generation just like other social networking sites like Pinterest for example, and there are important do’s and don’ts you have to abide by. You have to have the right knowledge and also know what is possible. Profits will never be automatic, but you can grow your business with it. We will cover three important guidelines for succeeding at Facebook with your business, so come along.
Be responsible about how frequently or how much you post because they go out to your fans. There are many reasons why you would want to post a lot, but that doesn’t change anything. The operative word with any type of content or updating is to offer value at all times. This is really not hard to get down, but you need to know the etiquette of Facebook. Some people recommend going Monday through Friday and taking a break.
For over a year now, Facebook has been switching people’s (and business’s) formats to their new format called Timeline. It changes the way the page looks to visitors and gives you more room for editing and customization. It’s true that your profile photo needs to be your logo (or if you want to choose something else, make sure it relates to your logo) but now you’ve got space for images behind it as well. You can help yourself by using this space to display photos or images of your business or of the products you are selling. Make sure the image you choose is oriented in “landscape” so that it keeps looking good in its space. Whatever else you do, don’t let this space sit blank.
And beyond everything else, don’t just slap up some snapshots of yourself. Doing this makes you seem unprofessional.
You can get scientific about times to post and that type of thing, and you will not find definitive information about it. Perhaps it really just depends on your niche and the audience plus the demographics. You do not really want to post during off-times, generally, but it depends on how active your page is. It all depends on where you live, so post during sensible hours and just do what you can and when you can. A little common sense can go a long way here, and that’s about the best that can be said about it.
In this day and time, social media sites are numerous.
Facebook is a much older site than some of these. But this does not mean that you can disrespect it. Also, do not think that you will earn money just because your own a Facebook page. You have to do a lot to advertise your page so that it will generate plenty of money. The tips provided in this article will get you on the right track. Put in the work and you will become successful just like plenty of others.