Using Facebook to Help Grow Your Business

Yes, Facebook has been taking some hits since their IPO, but you can still make things happen there. The best use of Facebook is for lead generation just like other social networking sites like Pinterest for example, and there are important do’s and don’ts you have to abide by. You have to have the right knowledge and also know what is possible. Profits will never be automatic, but you can grow your business with it. We will cover three important guidelines for succeeding at Facebook with your business, so come along.

Be responsible about how frequently or how much you post because they go out to your fans. There are many reasons why you would want to post a lot, but that doesn’t change anything. The operative word with any type of content or updating is to offer value at all times. This is really not hard to get down, but you need to know the etiquette of Facebook. Some people recommend going Monday through Friday and taking a break.

For over a year now, Facebook has been switching people’s (and business’s) formats to their new format called Timeline. It changes the way the page looks to visitors and gives you more room for editing and customization. It’s true that your profile photo needs to be your logo (or if you want to choose something else, make sure it relates to your logo) but now you’ve got space for images behind it as well. You can help yourself by using this space to display photos or images of your business or of the products you are selling. Make sure the image you choose is oriented in “landscape” so that it keeps looking good in its space. Whatever else you do, don’t let this space sit blank.

And beyond everything else, don’t just slap up some snapshots of yourself. Doing this makes you seem unprofessional.

You can get scientific about times to post and that type of thing, and you will not find definitive information about it. Perhaps it really just depends on your niche and the audience plus the demographics. You do not really want to post during off-times, generally, but it depends on how active your page is. It all depends on where you live, so post during sensible hours and just do what you can and when you can. A little common sense can go a long way here, and that’s about the best that can be said about it.

In this day and time, social media sites are numerous.

Facebook is a much older site than some of these. But this does not mean that you can disrespect it. Also, do not think that you will earn money just because your own a Facebook page. You have to do a lot to advertise your page so that it will generate plenty of money. The tips provided in this article will get you on the right track. Put in the work and you will become successful just like plenty of others.