Creating Videos Quickly and Easily

Anyone who promotes or sells anything online should really be aware of the power of videos.  As the internet expands and develops there seems to be an inverse correlation with the attention span of the average internet user.   This is a real problem especially for those of us who have learnt that one way to rank well in the search engines is to provide long and comprehensive pages of information.  Unfortunately although this may rank well, people are less and less inclined to actually read it.

One way around this of course is to use video, you can put over huge amounts of information in a very accessible way with videos as opposed to pages of text.    Now that’s where often the problem starts, how do you produce the videos?  Now obviously if anyone spend enough time and effort they can learn to produce videos themselves.  Unfortunately even when you get to a certain level of proficiency it’s still a time consuming process to produce anything of quality.

That’s the core issue, videos work without a doubt, however producing them is expensive and can take ages.  Both of these resources are often the very ones in limited supply especially for smaller businesses and companies.

So what’s the solution, is video just for the big guys with specialised staff or large marketing budgets?  Well no, because there are options which can help even smaller businesses harness the power of video.   One of the latest and arguably the most impressive is to use something called Content Samurai, a new video production software which has been recently released.

As you can see it’s very simple to use and most people even without any video production skills can learn the software relatively quickly. Indeed the core aim of the software is to make the process as simple and streamlined as possible. This software is not designed to be used to create complicated and expansive videos. Content Samurai main aim is to produce quality videos as quickly and easily as possible. Indeed there is little doubt that you can use the software to create videos extremely quickly, and in volume too.

This is where many marketers and website owners struggle with videos, the ability to create a large quantity of videos is essential. Many people invest heavily in a video and can get disappointed if it doesn’t do well. The simple fact is that most videos won’t go viral and their success is difficult to predict. Certainly there are methods to optimize your video for the search engines and even to maximise it’s exposure in places like YouTube – but it’s not an exact science.

The trick to success is to create lots of decent quality videos and benefit from the volume. Take for example this small video about the BBC being blocked in Australia, it was created in a few minutes using the text from a corresponding blog post. Indeed using this method you could easily create dozens of videos a day with some preparation and effort.

No-one can predict whether a video becomes hugely successful or will go viral. You only have to watch as video creators who have been working for years struggle in the same way. The key is to not put all your eggs in one basket. Spending 75% of your marketing budget on one video and then hoping it provides huge return is a reckless strategy.