Pay per Click

Writing Effective Ad Copy for Your PPC Campaign

For about ten years now, PPC marketing and advertising has been a terrific way to get instant traffic that is looking for offers just like yours. It’s a proven way to get visitors that take action, which means if you get it right, you can get a high return on your investment. There are several important elements that comprise a successful campaign, and of course your ads are hugely important. Without the right kind of ads in place it’ll be impossible to get any conversions. Obviously there is risk involved, but there is risk no matter what you do in business. The article below explains three unique points on how you can write better PPC ads for long term success.

There is a huge difference between powerful words and copy and words that are just hyped-up. If you want to build a business that is in it for the long haul, then just be straight with your prospects. So what you have to do is figure out the strongest benefits of your offer and communicate them in a compelling manner. You are not only trying to win the prospect’s attention here, but also his trust. So be smart and stay away from any extra hype that you can’t backup. When you’re running a PPC campaign on Google AdWords, you should ensure that your display URL is readable. You do not have to make the dot com a capital “c,” but the other words must have that first letter a cap. You will not be allowed to put crazy things into your display URL, so just be professional about this one. When you have this part right, then that will be just one less thing to be concerned about.

PPC advertising is no different than other methods in that you can get important cues from your competitors. This should give you a fair idea as to what you should be doing to be different from them. Rather than ripping off other ads, think about how you can make it better with the thought that eventually your ads will be ripped off, too. But still, you can always get good tips and things from other people, and so we will just say to learn from others.

It is interesting to us that PPC ad platforms are able to force advertisers to avoid putting junk out there for ads because their CPC are based on quality. Don’t make the mistake of rushing in or being hasty because that will ultimately lead to failure and losses. We think one other reason many people shun PPC advertising is because it takes effort and concentration even though it is really not hard at all. Learn from others about writing short ad copy because that will help you even more.

Be the first to comment - What do you think?  Posted by admin - September 11, 2011 at 2:11 pm

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Discover What It Takes to Stop Click Fraud

Running a PPC campaign is the best way to drive instant, targeted traffic to your website or blog. However, if you’ve done PPC even for a while, you should know the problem of click fraud. A lot of money can be lost for the advertiser if steps aren’t taken to prevent click fraud. The following article will discuss how you can fight click fraud and continue to avoid it over time.

Create an Unusual URL. That does sound technical, but it is easy to do. Defining a unique URL for your sales page will that works well with your PPC campaign is all that means. Its easy, just copy your sales page and save it under another URL. For example, if your website is selling “health supplements” and URL is www.besthealthsupplements.com, go ahead and save it as www.besthealthsupplements.com/product. You can also make a sub-domain page in much the same way such as product.besthealthsupplents.com Because that’s where the cloned pages will stay, you can then use them for your PPC campaign. This will filter out all the other types of traffic coming to your site since your cloned page will only be getting the traffic coming from your PPC campaign. Don’t link this page to anywhere else because that could dilute the traffic. Its important to keep your eyes on the visitors who come only from your PPC campaign.

Geotarget Your Ads in the Correct Manner: One simple method for preventing click fraud from happening is to make sure that you are geotargeting your ads in the right way. If your products are not sold to people who do not live in the United States, then do not have the ads displayed outside of the country. This will not only help you bring down the click fraud but it will also help you get much more targeted traffic, allowing you to safeguard your investment. So when you have to conduct keyword research, do not forget these important tips and be careful about geotargeting the incorrect areas.

Let a Pro Help You: If you are an advertiser who spends time and money on pay per click campaigns and am worried about your ROI due to click fraud, then get the help of a professional. Hiring a professional who can manage your ad campaign and give you reports about your investment will be very valuable and also lower any possible click fraud on your account. But, if you are still in the beginning stages and your campaign does not cost that much money, you can probably do this yourself at this point. Outsourcing is also an available choice, but it should not be implemented unless you can trust the person that you are dealing with. Keep in mind that money paid on a pay per click campaign has to be earned back and with a big profit. So do not forget to get the help of a pro when you start investing huge amounts of money into pay per click campaigns.

In summary, click fraud is coming down with each passing day, which is a good thing. But, you will have to be safe to make sure that you are not a victim of click fraud.

Be the first to comment - What do you think?  Posted by admin - May 25, 2011 at 3:51 pm

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How to Increase Earnings with the Google AdSense Program

Putting advertisements on your website properly is one of the most crucial things that you have to do if you plan to be successful on the internet. Even though there are literally tons of ways to do this, establishing a consistent method that works over time will be the key. Google AdSense provides publishers with method for making a consistent income without having to handle things such as lining up advertisers and working out terms. All you need to do is paste the AdSense code on your site, and voila! What do you have to do in order to make the most cash with AdSense?

Most importantly, remember that Google AdSense is an actual global company. That is how you should handle it if you want to be successful with it. This why you have to take time at the very start to build a sturdy foundation. Even though it is very simple to begin with AdSense when you are approved, it would be a smart move on your part to invest plenty of time developing a relevant website and using the best techniques for placing ads and producing content. It is very simple to get too excited about making money with your blog and you ultimately don’t make nothing at all because you went too fast. So, do not go too quickly and learn how AdSense really works. This will allow you earn more money over time and help you to accomplish what you want. It doesn’t matter what niche you’re targeting (as long as it has an audience). You will have to focus on getting the best out of AdSense by making sure you have the right start.

Second test the colors of your ads and determine which are the best. For some people, placing ads that stand out are the best way to get more clicks. For the others, it works best to blend in the ads with the content.

When you start acquiring good blog traffic you have to continue testing the colors so that you will know which ones will slowly increase your clickthroughs. This might seem like a simple task, but is very important if you want to achieve long term success. This is what will help you to be better than your competitors and finally reach your goals. Don’t be too afraid to get away from your comfort level and strive to do better. This is because those it is those who a different will succeed.

Last, if you want more income for your site, use more than AdSense. Try to include affiliate links in your content so that you are able to achieve some extra sales out of it. However, this does not indicate that you should add a lot of ads to your site at the expense of AdSense. No, this is just an method for boosting the returns that you get from your website. If your affiliate links do not distract from your AdSense ads, everything will be good.

All in all, this article shows that not everyone is successful with AdSense. You must have the goal to focus, tweak a lot, learn and grow with time.

Be the first to comment - What do you think?  Posted by admin - March 19, 2011 at 1:31 pm

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How to Get the Most From Your Pay Per Click Campaigns

It’s hard to find an internet marketing strategy that has more potential than pay per click marketing. No matter what you’re promoting, you can quickly create targeted ads that put your offer in front of lots of prospects. When you use PPC, you can start getting visitors to your site right away, so it’s not like many other promotional strategies where you might have to wait weeks to see results. When you start out with PPC, though, you have to learn the basics and be willing to take a few losses as you’re learning. But jumping in without preparation won’t help; you’ll end up losing your shirt.

Don’t hurry in: Taking things slow is important when getting started with pay per click marketing. If you rush in and don’t understand the process, you will lose money and hope. So in order to get an effective return on your investment, it’s necessary that you go through the learning curve and take some time to know the ins and outs of PPC, so that you’re actually able to make profits. Getting results from pay per click marketing may take time, but it’s worth the wait. Review Your Campaign: Pay per click marketing is all about improving your campaign at each step. You should be going through your campaign regularly to see if you need to tweak any areas like your headline, ad copy, bids, etc. These elements are what make up your campaign, so you can’t leave them untended.

Don’t Spend Too Much: Put a cap on your daily spending, especially when you’re starting out, as otherwise your money can run out quickly. Start small and invest smartly, so that you are able to track your progress and actually know where you’re going. You have to be ready to test a few campaigns, so you don’t want to lose everything if your first one or two don’t succeed. If you keep your daily budget down, there’s not that much of a risk. When you find that a campaign is profitable, then you can start investing more into it, as you can see that it’s working. It’s essential to be aware of how much profit or loss each campaign is providing you, so carefully measure your statistics such as budget and maximum bids and make sure that you’re not overpaying.

The key to success with PPC is constant testing and effectively managing all of your campaigns.

So keep these tips in mind when you plan your pay per click campaigns, as they can help you to get better returns from your efforts. Keep in mind that in order to be successful with PPC and to make sure you don’t lose your shirt, it’s critical that you try to build a strong foundation so that you get a high return on your investment.

Be the first to comment - What do you think?  Posted by admin - March 5, 2011 at 3:54 pm

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Fast Track Your Business With Google Adwords

There are tons of free ways to get traffic to your website, ranging from article marketing to search engine optimization. There is, however, a serious limit to all of these techniques, which is that you have to wait a long time for them to work or to even find out if they are working at all. With Google Adwords, you have a method of getting traffic that is immediate.

This article will outline some of the benefits of using AdWords for your traffic needs.

The most prominent benefit with Google AdWords is that it’s easy to implement and get results. AdWords is quite simple to work with, even though it is an exhaustive system. Advertisers using this platform are not obliged to follow very strict rules, they just have to get the basics right and understand what Google wants. All it takes is 30 minutes to begin with Google AdWords. After creating your account, you will need to compile a keyword list using the Google Keyword tool and then write a short advertisement. When you feel your ad is ready, you will have to set the budget per click for each of your keywords as well as the daily spending limit. Your ad should be active within 15 minute and will appear on the right hand side of the Google SERPs. That’s how simple it is to actually get started with AdWords and see real time traffic.

You can always go back and make changes to your ads, which is another useful Adwords feature. You always have the option of editing your ads at any point, even after they are running. Apart from that, you can also pause/stop your ad campaign if you want. So if you are running multiple campaigns you can watch them, make changes or pause them whenever you want.

Google Adwords gives your targeted audience a convenient way to find your website. Someone surfing the internet searching for a certain word or term is more likely to click on your ad than if they had seen it on some random site. Since your ad appears in response to their query, they see it as a possible solution for them and they are likely to click on it.

Therefore, if you want to drive quality traffic to your site without having to wait for it then Google AdWords is your best option. It’s just a very organized way to meet your advertising needs, where you’re in control and set your own budget. There isn’t a better method to drive traffic immediately that also converts.

Be the first to comment - What do you think?  Posted by admin - June 11, 2010 at 9:42 am

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You Can Make a Profit With Your PPC Campaigns, Really !

If you are starting an online business and want to drive traffic to your website, you have two options: You can either go the free route (which requires a lot of time and effort) or you can go for the paid route (which requires investment). For our purposes, we’ll only be talking about PPC advertising, or pay per click. If properly used, it’s possible to generate large amounts of highly targeted traffic very quickly. The basic idea is pretty simple because you only pay when someone clicks on your ads.

PPC is a great way to get started online, it’s not for everyone though as it does require some investment up front. It’s also worth checking the terms and conditions on the Adwords site as well, there are some restrictions and if you don’t follow them your account could be removed. For instance don’t try placing ads to gambling sites, although Google do now accept such advertisements you must have the required authorization before you’re allowed to.

After that, your marketing machine has to be up to speed with regard to conversions. Actually, there’s a lot to it, and it’s not as simplistic as it may seem. PPC advertising is quite complex for a number of reasons. It’s no secret that very many people have earned a ton ‘o money via ppc advertising. Alongside the tremendous rewards, you’ll find tremendous risks, too, if you’re unaware and careless. The prerequisite for success is knowledge, research, caution, and common sense. We’ll be sharing some PPC strategies and tips to help get you on your way.

By searching for ads that are making money for your competitors, you can improve the performance of your own campaigns. You can do a great deal of free research on the internet. Pay per click ads are seen in almost all the search engines, and researching these ads will give you a clear insight on how your competitors are using this advertising platform and what kind of ad copy is working for them. You can research this for free or, if you have a little money to spend, purchase one of the high end tools which will give you an inside look at what your competitors are doing, which ads are most successful, keywords, bidding prices, and so forth. Using this kind of data enables you to scientifically plan each of your campaigns, making success far more likely.

Your advertising budget is a critical component that helps you get successful with pay per click advertising. Try to come up with an amount you are comfortable with and stick to it. If you have a profitable campaign, of course, you should gradually increase your budget so you can make more profit on it. It is generally easier to keep track of your campaigns, however, when you don’t make frequent changes to your budget. Whether your budget is $50/day or $1,000/day, you will have to stick to it.

You also want to get a high quality score, which you can get by having your keywords match the content of your ads. Similarly, the landing pages that visitors click through to should relate well to the ad and keywords. This will please your visitors as well as helping your quality score, so it should help you make more sales too. If you want to succeed with pay per click advertising, the best strategy is to test campaigns with a small budget at first.

This way you can drop campaigns that don’t work and invest more heavily into the good one. Also remember even if you don’t continue with your PPC advertisements the data you receive is invaluable especially for SEO target marketing. In fact a quick PPC campaign is the most reliable way to assess the possibilities of any keyword to target so use that data well.

Be the first to comment - What do you think?  Posted by admin - May 25, 2010 at 10:20 am

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How to Achieve Pay Per Click Advertising Success

PPC is something that lots of internet marketers know about but do not fully understand. It is something that many people consider when they are looking for ways to boost their online income. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating, I’m afraid Apay per click advertising success i s far from guaranteed.

Of course people are attracted to the idea of it, but then there are all those stories about losing a lot of money and very quickly. So how can you tell if this is something for you? Or whether you should just stick to the organic traffic and use SEO target marketing instead? Just how can a marketer find success with something so many others have found failure with? Let’s continue, and we’ll share some finer points that will help you get started on the right foot.

You can test your SEO efforts with PPC advertising. What you’ll do is use PPC to verify keywords and phrases for viability in your chosen market. You can use successful PPC keywords/phrases in other areas such as SEO, or article marketing. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

There are some advanced exceptions, but generally speaking it’s best to only use one service or product in each campaign. If you don’t do that, most likely you’ll have mixed or at least less than optimal results. Just one benefit to having a narrower offering is it’s much easier to track your results.

This will help you figure out where your money is best spent as you put together future advertising campaigns. Not everything will be a winner, so you may discover you need to drop a product and choose another.

There is no question that you must do proper and thorough research for the keywords you want to use, as well as on your niche market. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. The only way to do that is by doing proper research so your ads match the right searchers. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

It doesn’t have to be difficult to be successful with Pay Per Click. PPC has been in use for quite a while but many forget that it is available or overlook it because they feel it is too complicated. Even new internet marketers can create successful PPC campaigns. All that needs to be done is for you to learn all you can before spending money on the system. The more you research the higher your chances of becoming successful with PPC. All the best of luck! Anything can be done!

Be the first to comment - What do you think?  Posted by admin - May 12, 2010 at 10:27 am

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