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Using Twitter Marketing as a Tool for Online Businesses

In the last few years, Twitter has come to be one of the leading social media sites used by marketers. Internet businesses are now using Twitter as a marketing tool to leverage and promote their products. You can use some of the proven strategies discussed below to help you use Twitter for your own marketing purposes.

The best single piece of advice for succeeding on Twitter is simply to be helpful.

While most people are spamming their followers with promotional links, you will be adding value. Twitter is a social network, and that means that people have come there to connect. If you want a responsive group then you need to shape your marketing to fit their environment. If your style is hard selling, then you need to learn to tune it down before you begin your Twitter marketing. Any recommendations you make must be backed up by the relationship you’ve built and the value you freely share. Be too aggressive and you will lose. For your own good, don’t spam Twitter because it will only lead to zero sales and to your account getting suspended. They don’t want unwanted tweets coming their way. This is where helping people out comes into play, once you help someone, you have taken the first step to forming a connection. Also, if you promote a product that solves a person’s problem then there’s nothing wrong with making some money while helping them. You will outperform those who take a direct approach every time. Don’t go into Twitter spamming, instead, look at it as a place where you can build an ongoing relationship with thousands of prospective customers. Marketing on Twitter doesn’t have to be difficult, unless you decide to focus on scammy methods that don’t work.

When you market on Twitter, you don’t have to be shy about expressing your opinions. You don’t have to feel obligated to think the way everyone else does. If you have an alternative point of view, some people will appreciate it, so don’t hold back. You may as well take advantage of this way to let everyone know what you think. The Twitter community will give you a better response if you know where you’re going and are sure about your approach. You want to develop an individual and original image.

One other Twitter marketing tip is to make sure you’re paying attention to your follower ratio. As with most things, it’s about quality, not the quantity. You can brag all day long about having lots of followers, but if those followers don’t even use their Twitter accounts, what good are they? Your followers and the people you are following need to be your primary focus. The whole point of Twitter is to form bonds with people to grow your business. The better those relationships get, the more you’ll expand your business using Twitter. Not only that, but it’s easy to target followers and to follow the correct people using Twitter. All it takes is talking to people and understanding them. Being aware is necessary here. Stop thinking about using Twitter to make some money and just do it. Remember, the clearer you are about your marketing objective, the better it is.

Be the first to comment - What do you think?  Posted by admin - July 10, 2010 at 10:29 am

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The Twitter Mistakes You Want Your Competitors To Make

Twitter has rapidly become one of the most popular online marketing tools to promote products and website. It’s a great way to build a brand and a loyal following of people who are interested in what you’re offering. The Twitter community is thriving with people who are looking for solutions, discussing problems and trying to look for new ideas. This is an opportunity for you to leverage it and get targeted traffic to your site. The key to Twitter is to generously share quality information with your followers to build their trust. The more you help them out, the better it is. But if you use Twitter the wrong way, you might end up hurting your business more than gaining from it. Read about some Twitter mistakes that are often made and be sure to avoid them.

As you interact with your followers, it would be a mistake to become personal with them. It’s not important to tell them every minute detail about your life. Also remember people will only pay attention to the tweets they’re interested to read. You’ll become ignored pretty quickly if people start thinking of you in terms of something they don’t want to read. Make it business by tweeting relevant informatioin they care about, or something that will help them. The goal here is to condition them to recognize you and want to know what you have to say. So if you do this for a while, then you’ll see people respond to you, maybe ask you questions, and then traffic will begin appearing on your site. Always, always avoid putting false or misleading information on your profile. Also, if you use a picture of your company or logo, it might make you look too dry and un-interesting. Also, many people don’t want to have anything to do with profiles that don’t contain a picture of a real person. In this instance, you may consider using a pen name. cautious or polite when they communicate on Twitter. Don’t be concerned about sending too many messages. You cannot send out a single tweet in a day and expect to be noticed among all the other tweets out there. Don’t be afraid to send out lots of tweets on the topics you know your followers are interested in. Twitter is a very busy service, so you have to send out a large number of tweets or people will forget about you. You want to stay in the forefront of their mind so that you can slowly build a brand.

Twitter is a social website, which means you have to interact and be social. Avoid snobbish behavior. Just be casual, relaxed, and cool with the people in your niche – don’t talk about your promotions of offers. Make every effort to help people after you listen to what they have to say about any problems. In other words, you have to first get connected with them on one level before moving on to another. The general saying about Twitter is non-marketing is the best way to market, target your market carefully and be careful when using any Twitter products. All in all, Twitter marketing is a method that will take time to perfect. You’ll have your mistakes, but then so does everyone else. While these are not terribly huge mistakes, if you make them it will be felt – so try to avoid them. Securing your online reputation is important, especially when you’re marketing on a social site like Twitter. So when you make mistakes, just learn from them and move on.

Be the first to comment - What do you think?  Posted by admin - June 7, 2010 at 9:25 am

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