Posts Tagged ‘anchor text’

Duplicate Anchor Text – A Very Bad Idea Now

Ever since I started in SEO some years ago, lot of the more aggressive SEO consultants have proclaimed the importance of maintaining a consistent anchor text.  So for instance if you wanted to rank for ‘fluffy white pillows” – you would endeavor to build as many links back to your site as possible with the anchor text ‘fluffy white pillows’ and nothing else.  Now there’s no doubt that this method worked although I’ve always had a bad feeling about it.

Let’s be honest if you’re looking at building natural inbound links to your site, then they wouldn’t all have the identical anchor text would they?  No of course not they would come with all sorts of anchors – press here, here, click this, check this out etc, etc.

Of course you would get some with ‘fluffy white pillows’ but nowhere near hundred percent.  Well with the latest Panda updates it looks like Google is cracking down on this – there are loads of reports of sites plummeting down the SERPs due to having near 100% identical anchor texts.

I have been varying my anchor texts for quite a while now but many of my pages with the duplicate problem tanked quite dramatically.   The new algorithm clearly took this into account and if you had pages ranking without a variety of anchor text links then you’ll likely have the same problem.

Fortunately this particular SEO problem seems reasonably easy to fix as long as you don’t have too many links.  Simply start building up a more natural linking profile, write some articles and build ‘click here links’ or ones with just your bare URL.  It seems to be that when you start reducing from that high percentage duplicate anchor penalty your rankings can come back fairly easily. It’s worked on the two sites I’ve tried it on so far !!

Of course needless to say this is also the case with all on-page SEO optimising as well, we know that if you over use your keyword on a page or highlight fluffy white pillows in bold every three lines whilst adding it in to every title then you’re unlikely to rank at all.

It’s always about making it look like you have no knowledge of SEO techniques in order to  rank highly.  But the more that Google tweaks it’s algorithm to look for these rather obvious signs then the harder we have to try to look natural!!  So remember if you’re not already doing so much sure you vary that anchor text.

Be the first to comment - What do you think?  Posted by admin - July 8, 2011 at 1:42 pm

Categories: seo   Tags: , , ,

Time to Vary that Anchor Text

Now if you follow the latest in SEO tactics, you’re probably aware about the advice on anchor text. For the last couple of years the general concensus has been to keep exactly the same anchor text (the keywords you’re trying to rank for) from as many inbound links as you can.

A few people (me included) have always been rather unhappy about this – it simply screams out that the page is being optimised for SEO purposes. Although not quite as obvious as the once effective keyword stuffing, it is lets say not exactly hard to spot.
An algorithm as complex as the search engines would have little difficulty in discounting pages with an obvious manipulated pattern of anchor text links. Unfortunately despite misgivings the problem is that maintaining this rather spammy consistency has until now seemed to work – but I think it’s changing.

Since the caffeine update all my web pages with such an artificial link profile have suffered in the SERPs. I have also noticed when analysing the competition for keywords I would like to rank for that websites with exact matches of thousands of keyword anchors are becoming rare. In fact I’m increasingly seeing websites ranking for very difficult keywords with NO matching Anchor Text Links – imagine that !!!

It was bound to happen of course, by having a ranking system that is heavily determined by a factor such as the number of links with matching anchor text – your bound to get crappier search engine results. Why focus on the content when you can just build links instead.

But folks believe me it is changing, now is the time to start varying that anchor text big time, but see it is an opportunity to rank for other relevant terms rather than a big penalty. It was bound to happen, SEO is almost inevitably going to become a more subtle art form as it develops. Clicking a button to send thousands of Xrummer links to your new web site to get in ranked highly was of course convenient but it was never going to last !

Be the first to comment - What do you think?  Posted by admin - November 7, 2010 at 8:08 pm

Categories: seo, Uncategorized   Tags: , , ,