Posts Tagged ‘copywriting’

How to Craft Headlines that Make Sales

Writing killer titles that immediately grab the attention of your audience is much simpler than you might expect. You just have to know what the basics are and put down a sturdy foundation to craft these titles on a constant basis. The following article will get a little bit more specific and help you to learn more about writing interesting headlines that are effective.

First, try not to put too many exclamation points in your headline. You must put your potential client in the right frame of mind, but not overly keyed up. These days, people are hip to a lot of over hyped material, so too many exclamation points may actually go against the what you are trying to accomplish. Instead, be calm and show confidence in what you lay out in your headline. Allow your prospective customers see that your headline words are true and your support them, not by blowing them out of proportion, but by using bold methods and the right position.

Don’t create headlines that sound too good to be true. It’s easy to include a little hype in your headline without going overboard. It’s not likely that your audience is going to believe anything that seems a little bit less than authentic and true. This is a good reason to make sure your headlines are completely honest. When somebody reads your headline for the first time, they shouldn’t feel it’s fake or unreal; make sure every word you put in your headline lives up to what you’re going to say throughout your copy. This is what will get your headline noticed.

Last, if your product is providing something new or improved, then make sure that your headline says this. There is more to creating an effective headline than just placing the right words. But, it’s also about being sure what to say in it. Telling your potential customers that your product is new and improved will probably boost the chances of them reading the entire article. Since they know that what you’re offering isn’t something they’ve already seen, it will get them curious enough to read further. All in all, this article explains that if you want to create headlines that people will want to read, you have to go all out and make your potential prospects see that your product answers all of their questions.

Be the first to comment - What do you think?  Posted by admin - April 2, 2011 at 10:58 am

Categories: copywriting   Tags: , ,

Some of the Best Internet Marketing Suggestions for your Company

Online marketing can be both difficult and easy, it all depends on how much work you are willing to put in. You will find some useful ideas below that will help you take your campaigns to the next level.

As an Internet marketer you will have to deal with lots of content, both on your site and in your promotions. Your content can be text, audio, video or anything else that will prove useful to your prospect. It is important to remember that your articles, though, need to be highly informative and compelling because that is what will help you achieve better rankings in the search engines. The content you put on your website needs to be valuable to your prospects and it also needs to be different from anything else that is online. Search engines, nowadays, have become much smarter when it comes to ranking sites. Sites that offer excellent content and which are considered to be interesting by readers are more valuable. The content you put on your site shouldn’t be simply ripped off from another site, thought must go into every word that appears taking into account everything from keyword density to SEO copywriting.

Make it enticing, make it real and think about how much value it’s giving to your target audience. This approach will automatically lead to a greater profitability because you will be making more sales. Not only that, but besides the regular organic traffic you will receive from the search engines, you will also get visitors who return constantly checking for new content. If you wish to stand out from the crowd then you need to provide your readers with new content that provides useful and compelling information. Because many new internet marketers don’t pay this area the attention it deserves, it doesn’t take them long to fail. In this era, if you want to improve your internet marketing results you need to focus on Web 2.0 sites. Social media websites, like Facebook or Twitter, have become places with a lot of traffic due to their ever increasing popularity. Taking advantage of these sites will allow you to drive a lot of free but targeted traffic to your site. You can create an account on Twitter, for example, and gain followers in your niche which will let you send them tweets that promote your business as well as providing information. It has proven to be one of the simplest ways to communicate with existing customers and acquire new ones as well. Facebook can be used in a similar manner which is just as effective, namely to get people to sign up to the “Fan Page” you build for your product. This can have a snowball effect and you can expect to have your fans growing virally. There are lots of similar social media sites you can use, but if you want to be effective then you shouldn’t spam.

You should definitely try PPC marketing if you have the time and money to spend on the learning curve. You need to experiment with a variety of traffic generation techniques as an internet marketer and Pay per Click marketing is one of the most effective and reliable ways to generate targeted visitors. While PPC platforms like AdWords can send you traffic that is highly targeted in no more than 30 minutes, you still need to make sure you have the cash available and have done your homework before you start with it. Set your limits carefully and for a longer term strategy you should focus on SEO marketing and use PPC for quick and accurate testing results.

If you give it some time and don’t rush your internet marketing endeavor you may find that you become successful sooner than you hoped.

1 comment - What do you think?  Posted by admin - July 7, 2010 at 12:02 pm

Categories: Internet Marketing   Tags: , , , ,

Copywriting Mistakes You Really Don’t Want to Make

Writing effective sales copy is dependent on how well you know your product, your clients and market, etc. However, many times even after putting in a lot of effort, you don’t seem to get the kind of response that you should. The problem is that common copywriting mistakes are made by many copywriters, whether they are aware of them or not. To improve your results, this article will cover some of these errors.

One common copywriting error you need to know of is ignoring correct punctuation. The key to copywriting is using the right language to help your potential customers learn about the benefits of your product. Making these errors will make you look unprofessional, no matter how great your product may be.

Using a comma or semi-colon correctly seems to be an art that quite a number of copywriters have not yet mastered. You need to focus on making a good impression by using proper English because there are many badly structured sales pages all over the internet. You can safely write as you talk and use regular vocabulary but you must make sure that your punctuation is flawless. Remember, proper grammar will ultimately decide how well your prospect understands your message and if you’re able to pass it on correctly.

Don’t give too much away, or too little, as these are major mistakes that lots of copywriters make. Sometimes when you’re creating your copy, it’s difficult to exactly determine how much info you need to give away. You should always be able to add what you need to, or take away what you need to, in order to make it just right. It’s important to balance out how much you give way as far as information goes. It’s important, then, to be able to offer customers just what they require to become interested while you keep your reign on the situation. The only way to determine how much you should offer the prospect is to develop the skills required. The only purpose your reader has in reading your copy is to get more info about the product before they purchase it. Your copy should focus more on how it will benefit the prospect to buy the product, not what it’s made out of or where it came from.

Writing copy without using bullet points is another blunder that copywriters often commit. Remember, your sales copy should be full of benefits that you have to offer your prospects. On the other hand, you need to make sure people see these benefits in every possible way. Bullet points, and using lots of them, can really help you highlight what the buyers will get out of your product. Bullets will assist you in turning prospects into buyers, and will usually determine if you make the sale. People love reading bullet points and like the information in a list format. So, you’ll want to use those bullets to present all the benefits of your product in order to get the most from your sales copy. Sales copy letters are the doorway towards getting more buyers. So the easier you make it for your prospect to go through it, the more money you’ll make.

You should focus on your copy being professional if you want to generate significant sales and obtain great results. Your performance can be affected by silly mistakes, which you want to avoid.

Be the first to comment - What do you think?  Posted by admin - June 12, 2010 at 11:09 am

Categories: copywriting   Tags: , , , ,

Effective Tips For the Best SEO Copywriting Results

It’s likely you already know the difference between good copy and bad copy if you’ve been using search engines to look for relevant information on the web. It’s disappointing to visit a website when you’re looking for targeted information only to find that the info on that site is vague. These websites are usually filled with information you don’t need and the content that is available is badly structured and poorly written. Your site visitors need to be treated in a better way and they shouldn’t feel turned down when they hit your page. That’s why you’ll want to optimize your site for the most current keywords alongside relevant, high quality content. You can achieve this in many different ways. Before you learn the ins and outs of SEO copywriting, make sure you understand that SEO copywriting takes a considerable amount of effort. You can’t just use an article spinning software to create your content, but instead you need to skillfully write copy that makes sense to human readers as well as search engines.

Don’t make the mistake many SEO copywriters make and that’s ignoring internal and external hyperlinks. Internal hyperlinks are links to other pages of your site that are relevant to the content you’re writing. Not only will this help the reader navigate your site, but it will also increase the time that person spends there. You’ll obviously be giving a green signal to the search engines, as they really love properly executed internal linking. Don’t ignore the ALT tags, either. Coming to the external hyperlinks, when you incorporate links to any external resource, it will help in two different ways. The first advantage they offer is validation from a third party within your expertise, and the second advantage is they present the opportunity of linking with that resources affiliate program, or opting for reciprocal linking. As long as your internal and external links are in sync with your content, the search engines will always reward you. When writing the title, make use of the h1 tag, as Google highly values it. However, make sure you use the same words in the text as are present in the title. Even though most people ignore it, h1 tag is one of the most important SEO tips that can quickly boost your rankings. It’s also a good idea to use the h2 tag for all sub headings.

{Frames are useless when it come to SEO so avoid using them on your site. Frames aren’t user friendly and make navigation difficult, which is why search engines find it hard to identify pages with frames. They’ll leave no chance of getting the website indexed and ranked with search engines. If a site is using frames, only the homepage will get indexed with the search engines. In other words, don’t use frames because they serve no purpose.|Finally, make sure you use 4-5 keywords maximum in your file names. If you have keywords in your file name, it’s a well known fact that this will help with your SEO. Not only that, but it’s smart to use these keywords in the directory where the file is located.|Always focus on aiming for meaty content. Don’t do the mistake of having copy that is less than 400 words in length. The more content you write, the better your site will be. It’s best to go with 1,000 words per page as long as you’re offering valuable information.|Images are usually described with captions which are ignored by readers. Do keep in mind, though, that Google does understand images and know how they are utilized.

Thus, it is important to add captions that begin with the terms you are targeting to help Google understand your goals.|

Effective SEO copywriting will take time and effort to master. But once you get the hang of it, you’ll know exactly how to impress the search engines and at the same time give your readers the information they are looking for.

Search engines will pay you back for your effort but only if you play by the rules.

Be the first to comment - What do you think?  Posted by admin - May 31, 2010 at 9:43 am

Categories: copywriting, seo   Tags: , ,

So Is Copywriting All That Difficult?

People who are new to IM seem to take copywriting for granted a lot of times. But you can’t really blame anyone for that because it does look kind of easy to write. However, very many people have discovered the truth about copywriting when they sit down to write it. It can be hard to write copy that will get the job done if you don’t have the knowledge to write good copy. This is why so many internet marketers outsource their copywriting to professionals. Even if you choose to do this, you should make sure that you know the basics of copywriting so that you understand what your copywriter is doing.

Headlines are, in some ways, the most important part of your copy. Readers see your headline first, and then make a split second decision to either read or not read the rest of the page. Inexperienced copywriters usually write the loudest and boldest headlines. They usually depend on devices like bold letters and exclamation points rather than coming up with a really good concept. When a reader sees a good headline, his attention is captured, he is curious and his mind is open to finding out about your offer. And all of this has to be accomplished in one sentence. Study the headlines of your competitors. Whose headlines compel you to read more? Which headlines cause you to turn away? Keep track of these things and use this knowledge when you create your own headlines. Break up your copy. It is commonly taught in writing classes that each paragraph should express one idea. This is true. Yet it’s also permitted to break one thought into several different paragraphs. If you are writing for internet surfers, you definitely should avoid using unbroken blocks of copy.

Breaking up long paragraphs into smaller ones will make your copy much more readable. In copywriting for the web it is okay to have a paragraph that is only a sentence or two. Shorter paragraphs will hold the readers’ attention longer.

When you change tactics on your sales page, put a headline into the text to help separate the ideas. By placing a large, bold headline in the middle of your page, you can introduce the next section of the sales letter and give readers a preview of it. This is also a good technique for grabbing the attention of “skimmers,” people who quickly browse the page before deciding whether or not to read it. Many website visitors will do this to decide if they want to read the whole page or click to another destination.

Words sell, and pretty much nothing else will. It’s your sales copy that really is the sun around which your business revolves. It’s not something you learn in one sitting, and it takes patience and work. It’s an individual decision, but if you never write it you’ll benefit from understanding what’s going on with your marketing efforts. If you cannot afford a copywriter, then you’ll have the ability to at least give it a good shot.

Jim writes the SEO Target Marketing blog with help from many guest writers who are all specialists in various areas of affiliate marketing, they all do this stuff full time !

Be the first to comment - What do you think?  Posted by admin - May 16, 2010 at 9:31 am

Categories: copywriting   Tags: , ,