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Don’t Make Beginners Mistakes in Google AdWords Ads?

It’s true that Google Adwords has been around for close to ten years, and in that time has become extremely successful and still preferred by millions of advertisers. Copywriting as applied to advertising is one of the strongest and most useful skills any individual entrepreneur could have. The remainder of this article speaks directly about 3 proven and effective tips to get you started with writing Adwords ad copy that will boost your conversion rates.

Do not ever take the long way around the barn when it comes to crafting ad copy. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there’s no room for any error or wandering around. You’ll have a total of 60 characters in the ad with Google: 25 for the headline and 35 for the ad body. So make sure you cut down on all the unnecessary words and include only those points that make your advertisement more valuable. Who knows how much time you really have, but we’re betting it’s about 2, maybe 3 seconds tops for your ad to work it’s magic. So, ok, just accept that you have little time and write the best headlines and ads you can. For example, if you’re selling a certain product, you may give away the selling price in your ad, so that only those who are genuinely interested in buying your product click on the ad. It’s a fact, no matter how well you write your ad copy, the conversion rate also depends on how much money the searcher is willing to shell out. While a great CTR is great… we’d rather go with a slightly lower one but the final offer converts better. See?

Avoid long words with many syllables, and just make sure that each word really counts and must be there. All PPC platforms have ad space rules, so you won’t have a lot of room, and that is why economy of words is so important. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.

If you read about writing good classified ad copy, then you will learn about the importance of including the strongest benefit you can find in your ads. No matter what your ad is about you have to make sure that you have the major benefits laid out in clear form. Your market will vote with their mouse if you offer them a benefit they want and relate to. If you’re not sure about the difference between a benefit and a feature, then that is something you need to do some research about.

The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. The more ads you write and study, the better will be youir belief in yourself, and that is very important to your success.

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