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Learn to market your business by using SEO - SEO Marketing

Posts Tagged ‘local seo’

Local SEO – All You Need to Know

Local SEO has become a very popular marketing tactic because of the response it provides to business owners. Given below are a few local SEO tips that can help you along the way.

The best way to start out with local SEO is to imagine that you are one of your prospects using a search engine. You need to get into their shoes to truly understand the essence of SEO. The trick is to imagine that you were someone doing a search engine query for a product you are marketing, and consider what words you would most likely search for. Let’s say that you have a store that exclusively sells golf accessories. Many people search for the term “golf,” but this doesn’t describe what you sell, as it includes too many things If someone does a search for “golf courses,” they are not looking for what you are selling either. Someone who enters “golf accessories,” though, is a likely customer for your store, so this is the kind of keyword to be focusing on. There are many good keyword that can create sales but are not quite as well known, and these are usually ignored by business owners looking for local traffic. They tend to target the same keywords everyone else is trying to rank for, the very top ones with the most traffic.

You have to learn how to think like a customer because this is exactly what helps you in the long term. Your ability to find targeted keywords will improve with practice, and you’ll find more customers and you will eventually be able to rank for a variety of relevant keywords. Most of the local websites out there have no problem with business owners asking clients and customers to post reviews (Yelp is one of these sites). Since this is an allowable practice and your local SEO can benefit from it why not start doing it? Make sure you let your clients know about this in as many ways as you possibly can. You need to say something like “It would be nice if you would take a moment to review my business on this local website.” Even though you won’t be able to control the content and you cannot ask for them to be favorable or harsh, they will add credibility and make you look more reliable to your potential clients. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.

Another tip to remember is that you must have your address included on all your site’s pages. This always impresses the search engines and they’ll rank you higher. What does this include? You’ll need your business address, your telephone number and you’ll always want to make sure to list your zip code on every page your site has. This will reveal that you’re going after local search and that’s when your job becomes simple. In conclusion: local search engine optimization requires more work from you but it pays off later on when you are better able to reach your target market.  It’s just one strand of SEO marketing but when it’s done right can be one of  the most effective, plus you get the chance to help real businesses local to you succeed.

Be the first to comment - What do you think?  Posted by admin - April 7, 2011 at 4:18 pm

Categories: seo   Tags: , , ,

Use Local SEO Techniques to Target Your Traffic Effectively

Local SEO has become a hot new trend in the search engine industry because of the response it can get you. Here are some local SEO tips that you can use.

A good way to get the most from local searches is to go about listing yourself with the bigwigs in the industry. This means, of course, Google Maps and Yahoo! Local. These are the two biggest in the industry, so listing with them should be your first priority before you move on to the next step. If you can list with them, the rest is downhill because the search engines and human searchers will always know where to find your website. It’s not difficult to list yourself with Google Maps. You simply fill out a tiny form and then they’ll either use your phone or email to have you verify your identity. After that process is completed, you’ll only have to wait a few weeks before your site begins to reveal itself within the local searches. Similarly, coming to Yahoo! the process is the same, except that you don’t need to go through the verification. With Yahoo!, you can make your listing look anyway you want.

Not only that, but you can get approved quickly, unlike Google which takes forever. Don’t forget to do this or else you’ll find getting targeted traffic quite difficult. Most of the local sites that are targeted by you will be all right if you want to ask your customers to leave reviews for you, like on the site Yelp. Since this is an allowable practice and your local SEO can benefit from it why not start doing it? Make sure you let your clients know about this in as many ways as you possibly can. It doesn’t have to be hard, just a quick “we’d really appreciate it if you could take a moment to review our company on LocalWebsiteOfYourChoice.Dot.” Even though you won’t be able to control the content and you cannot ask for them to be favorable or harsh, they will add credibility and make you look more reliable to your potential clients. This is one of the main tips that you need to take to heart because it has the potential to help you business grow quite a lot and have lots of success.

Diversifying your anchor text is something you need to do. All SEO marketers understand just how valuable it is to use long tail keywords with your marketing efforts to the search engines; when you practice Local SEO, that is what you’re using. Not only does this allow you to expand your opportunities to tweak your keyword anchor texts, it also gives you the opportunity for better diversification of your anchor texts. For example let’s say you sell chocolate in New York: don’t just concentrate on “New York Chocolate Store”. Go ahead and create incoming links for other variations of the same keyword phrase, such as “Chocolate Store in New York”, or “Chocolate Stores in Manhattan, New York.” Whatever you do, don’t forget that search engines place a lot of value on anchor texts which means that you need to use as many variations as you can if you want to raise your rankings.

Like many SEO Targeting techniques, local SEO can be a real boost to your business. Don’t think these techniques are only for traditional local business because they are not. The traffic is just as effective for online businesses as well, in fact there are huge opportunities for exploiting many different markets. You can target local areas and even countries that have little competition, use anonymous surfing programs to analyse search engine opportunities in other countries. These programs are specifically designed to provide surf protection but what they can also do is utilise proxies to allow you to focus on different search engine results in different countries.

These are advanced techniques but can be fantastically effective simply because of the lesser competition.
All in all, if you use the SEO methods you just learned about, you’ll see success in no time.

Be the first to comment - What do you think?  Posted by admin - July 22, 2010 at 10:24 am

Categories: seo   Tags: , , ,