Posts Tagged ‘local websites’

Local SEO – All You Need to Know

Local SEO has become a very popular marketing tactic because of the response it provides to business owners. Given below are a few local SEO tips that can help you along the way.

The best way to start out with local SEO is to imagine that you are one of your prospects using a search engine. You need to get into their shoes to truly understand the essence of SEO. The trick is to imagine that you were someone doing a search engine query for a product you are marketing, and consider what words you would most likely search for. Let’s say that you have a store that exclusively sells golf accessories. Many people search for the term “golf,” but this doesn’t describe what you sell, as it includes too many things If someone does a search for “golf courses,” they are not looking for what you are selling either. Someone who enters “golf accessories,” though, is a likely customer for your store, so this is the kind of keyword to be focusing on. There are many good keyword that can create sales but are not quite as well known, and these are usually ignored by business owners looking for local traffic. They tend to target the same keywords everyone else is trying to rank for, the very top ones with the most traffic.

You have to learn how to think like a customer because this is exactly what helps you in the long term. Your ability to find targeted keywords will improve with practice, and you’ll find more customers and you will eventually be able to rank for a variety of relevant keywords. Most of the local websites out there have no problem with business owners asking clients and customers to post reviews (Yelp is one of these sites). Since this is an allowable practice and your local SEO can benefit from it why not start doing it? Make sure you let your clients know about this in as many ways as you possibly can. You need to say something like “It would be nice if you would take a moment to review my business on this local website.” Even though you won’t be able to control the content and you cannot ask for them to be favorable or harsh, they will add credibility and make you look more reliable to your potential clients. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.

Another tip to remember is that you must have your address included on all your site’s pages. This always impresses the search engines and they’ll rank you higher. What does this include? You’ll need your business address, your telephone number and you’ll always want to make sure to list your zip code on every page your site has. This will reveal that you’re going after local search and that’s when your job becomes simple. In conclusion: local search engine optimization requires more work from you but it pays off later on when you are better able to reach your target market.  It’s just one strand of SEO marketing but when it’s done right can be one of  the most effective, plus you get the chance to help real businesses local to you succeed.

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