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Posts Tagged ‘Pay per Click’

How to Get the Most From Your Pay Per Click Campaigns

It’s hard to find an internet marketing strategy that has more potential than pay per click marketing. No matter what you’re promoting, you can quickly create targeted ads that put your offer in front of lots of prospects. When you use PPC, you can start getting visitors to your site right away, so it’s not like many other promotional strategies where you might have to wait weeks to see results. When you start out with PPC, though, you have to learn the basics and be willing to take a few losses as you’re learning. But jumping in without preparation won’t help; you’ll end up losing your shirt.

Don’t hurry in: Taking things slow is important when getting started with pay per click marketing. If you rush in and don’t understand the process, you will lose money and hope. So in order to get an effective return on your investment, it’s necessary that you go through the learning curve and take some time to know the ins and outs of PPC, so that you’re actually able to make profits. Getting results from pay per click marketing may take time, but it’s worth the wait. Review Your Campaign: Pay per click marketing is all about improving your campaign at each step. You should be going through your campaign regularly to see if you need to tweak any areas like your headline, ad copy, bids, etc. These elements are what make up your campaign, so you can’t leave them untended.

Don’t Spend Too Much: Put a cap on your daily spending, especially when you’re starting out, as otherwise your money can run out quickly. Start small and invest smartly, so that you are able to track your progress and actually know where you’re going. You have to be ready to test a few campaigns, so you don’t want to lose everything if your first one or two don’t succeed. If you keep your daily budget down, there’s not that much of a risk. When you find that a campaign is profitable, then you can start investing more into it, as you can see that it’s working. It’s essential to be aware of how much profit or loss each campaign is providing you, so carefully measure your statistics such as budget and maximum bids and make sure that you’re not overpaying.

The key to success with PPC is constant testing and effectively managing all of your campaigns.

So keep these tips in mind when you plan your pay per click campaigns, as they can help you to get better returns from your efforts. Keep in mind that in order to be successful with PPC and to make sure you don’t lose your shirt, it’s critical that you try to build a strong foundation so that you get a high return on your investment.

Be the first to comment - What do you think?  Posted by admin - March 5, 2011 at 3:54 pm

Categories: Pay per Click   Tags: , ,

Don’t Make Beginners Mistakes in Google AdWords Ads?

It’s true that Google Adwords has been around for close to ten years, and in that time has become extremely successful and still preferred by millions of advertisers. Copywriting as applied to advertising is one of the strongest and most useful skills any individual entrepreneur could have. The remainder of this article speaks directly about 3 proven and effective tips to get you started with writing Adwords ad copy that will boost your conversion rates.

Do not ever take the long way around the barn when it comes to crafting ad copy. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there’s no room for any error or wandering around. You’ll have a total of 60 characters in the ad with Google: 25 for the headline and 35 for the ad body. So make sure you cut down on all the unnecessary words and include only those points that make your advertisement more valuable. Who knows how much time you really have, but we’re betting it’s about 2, maybe 3 seconds tops for your ad to work it’s magic. So, ok, just accept that you have little time and write the best headlines and ads you can. For example, if you’re selling a certain product, you may give away the selling price in your ad, so that only those who are genuinely interested in buying your product click on the ad. It’s a fact, no matter how well you write your ad copy, the conversion rate also depends on how much money the searcher is willing to shell out. While a great CTR is great… we’d rather go with a slightly lower one but the final offer converts better. See?

Avoid long words with many syllables, and just make sure that each word really counts and must be there. All PPC platforms have ad space rules, so you won’t have a lot of room, and that is why economy of words is so important. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.

If you read about writing good classified ad copy, then you will learn about the importance of including the strongest benefit you can find in your ads. No matter what your ad is about you have to make sure that you have the major benefits laid out in clear form. Your market will vote with their mouse if you offer them a benefit they want and relate to. If you’re not sure about the difference between a benefit and a feature, then that is something you need to do some research about.

The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. The more ads you write and study, the better will be youir belief in yourself, and that is very important to your success.

Be the first to comment - What do you think?  Posted by admin - October 14, 2010 at 7:05 pm

Categories: affiliate marketing   Tags: , , , ,

How to Achieve Pay Per Click Advertising Success

PPC is something that lots of internet marketers know about but do not fully understand. It is something that many people consider when they are looking for ways to boost their online income. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating, I’m afraid Apay per click advertising success i s far from guaranteed.

Of course people are attracted to the idea of it, but then there are all those stories about losing a lot of money and very quickly. So how can you tell if this is something for you? Or whether you should just stick to the organic traffic and use SEO target marketing instead? Just how can a marketer find success with something so many others have found failure with? Let’s continue, and we’ll share some finer points that will help you get started on the right foot.

You can test your SEO efforts with PPC advertising. What you’ll do is use PPC to verify keywords and phrases for viability in your chosen market. You can use successful PPC keywords/phrases in other areas such as SEO, or article marketing. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

There are some advanced exceptions, but generally speaking it’s best to only use one service or product in each campaign. If you don’t do that, most likely you’ll have mixed or at least less than optimal results. Just one benefit to having a narrower offering is it’s much easier to track your results.

This will help you figure out where your money is best spent as you put together future advertising campaigns. Not everything will be a winner, so you may discover you need to drop a product and choose another.

There is no question that you must do proper and thorough research for the keywords you want to use, as well as on your niche market. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. The only way to do that is by doing proper research so your ads match the right searchers. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

It doesn’t have to be difficult to be successful with Pay Per Click. PPC has been in use for quite a while but many forget that it is available or overlook it because they feel it is too complicated. Even new internet marketers can create successful PPC campaigns. All that needs to be done is for you to learn all you can before spending money on the system. The more you research the higher your chances of becoming successful with PPC. All the best of luck! Anything can be done!

Be the first to comment - What do you think?  Posted by admin - May 12, 2010 at 10:27 am

Categories: Pay per Click   Tags: , , ,