Posts Tagged ‘PPC campaigns’

Writing Effective Ad Copy for Your PPC Campaign

For about ten years now, PPC marketing and advertising has been a terrific way to get instant traffic that is looking for offers just like yours. It’s a proven way to get visitors that take action, which means if you get it right, you can get a high return on your investment. There are several important elements that comprise a successful campaign, and of course your ads are hugely important. Without the right kind of ads in place it’ll be impossible to get any conversions. Obviously there is risk involved, but there is risk no matter what you do in business. The article below explains three unique points on how you can write better PPC ads for long term success.

There is a huge difference between powerful words and copy and words that are just hyped-up. If you want to build a business that is in it for the long haul, then just be straight with your prospects. So what you have to do is figure out the strongest benefits of your offer and communicate them in a compelling manner. You are not only trying to win the prospect’s attention here, but also his trust. So be smart and stay away from any extra hype that you can’t backup. When you’re running a PPC campaign on Google AdWords, you should ensure that your display URL is readable. You do not have to make the dot com a capital “c,” but the other words must have that first letter a cap. You will not be allowed to put crazy things into your display URL, so just be professional about this one. When you have this part right, then that will be just one less thing to be concerned about.

PPC advertising is no different than other methods in that you can get important cues from your competitors. This should give you a fair idea as to what you should be doing to be different from them. Rather than ripping off other ads, think about how you can make it better with the thought that eventually your ads will be ripped off, too. But still, you can always get good tips and things from other people, and so we will just say to learn from others.

It is interesting to us that PPC ad platforms are able to force advertisers to avoid putting junk out there for ads because their CPC are based on quality. Don’t make the mistake of rushing in or being hasty because that will ultimately lead to failure and losses. We think one other reason many people shun PPC advertising is because it takes effort and concentration even though it is really not hard at all. Learn from others about writing short ad copy because that will help you even more.

Be the first to comment - What do you think?  Posted by admin - September 11, 2011 at 2:11 pm

Categories: Pay per Click   Tags: , , , ,

How to Get the Most From Your Pay Per Click Campaigns

It’s hard to find an internet marketing strategy that has more potential than pay per click marketing. No matter what you’re promoting, you can quickly create targeted ads that put your offer in front of lots of prospects. When you use PPC, you can start getting visitors to your site right away, so it’s not like many other promotional strategies where you might have to wait weeks to see results. When you start out with PPC, though, you have to learn the basics and be willing to take a few losses as you’re learning. But jumping in without preparation won’t help; you’ll end up losing your shirt.

Don’t hurry in: Taking things slow is important when getting started with pay per click marketing. If you rush in and don’t understand the process, you will lose money and hope. So in order to get an effective return on your investment, it’s necessary that you go through the learning curve and take some time to know the ins and outs of PPC, so that you’re actually able to make profits. Getting results from pay per click marketing may take time, but it’s worth the wait. Review Your Campaign: Pay per click marketing is all about improving your campaign at each step. You should be going through your campaign regularly to see if you need to tweak any areas like your headline, ad copy, bids, etc. These elements are what make up your campaign, so you can’t leave them untended.

Don’t Spend Too Much: Put a cap on your daily spending, especially when you’re starting out, as otherwise your money can run out quickly. Start small and invest smartly, so that you are able to track your progress and actually know where you’re going. You have to be ready to test a few campaigns, so you don’t want to lose everything if your first one or two don’t succeed. If you keep your daily budget down, there’s not that much of a risk. When you find that a campaign is profitable, then you can start investing more into it, as you can see that it’s working. It’s essential to be aware of how much profit or loss each campaign is providing you, so carefully measure your statistics such as budget and maximum bids and make sure that you’re not overpaying.

The key to success with PPC is constant testing and effectively managing all of your campaigns.

So keep these tips in mind when you plan your pay per click campaigns, as they can help you to get better returns from your efforts. Keep in mind that in order to be successful with PPC and to make sure you don’t lose your shirt, it’s critical that you try to build a strong foundation so that you get a high return on your investment.

Be the first to comment - What do you think?  Posted by admin - March 5, 2011 at 3:54 pm

Categories: Pay per Click   Tags: , ,