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Posts Tagged ‘ppc tips’

Writing Effective Ad Copy for Your PPC Campaign

For about ten years now, PPC marketing and advertising has been a terrific way to get instant traffic that is looking for offers just like yours. It’s a proven way to get visitors that take action, which means if you get it right, you can get a high return on your investment. There are several important elements that comprise a successful campaign, and of course your ads are hugely important. Without the right kind of ads in place it’ll be impossible to get any conversions. Obviously there is risk involved, but there is risk no matter what you do in business. The article below explains three unique points on how you can write better PPC ads for long term success.

There is a huge difference between powerful words and copy and words that are just hyped-up. If you want to build a business that is in it for the long haul, then just be straight with your prospects. So what you have to do is figure out the strongest benefits of your offer and communicate them in a compelling manner. You are not only trying to win the prospect’s attention here, but also his trust. So be smart and stay away from any extra hype that you can’t backup. When you’re running a PPC campaign on Google AdWords, you should ensure that your display URL is readable. You do not have to make the dot com a capital “c,” but the other words must have that first letter a cap. You will not be allowed to put crazy things into your display URL, so just be professional about this one. When you have this part right, then that will be just one less thing to be concerned about.

PPC advertising is no different than other methods in that you can get important cues from your competitors. This should give you a fair idea as to what you should be doing to be different from them. Rather than ripping off other ads, think about how you can make it better with the thought that eventually your ads will be ripped off, too. But still, you can always get good tips and things from other people, and so we will just say to learn from others.

It is interesting to us that PPC ad platforms are able to force advertisers to avoid putting junk out there for ads because their CPC are based on quality. Don’t make the mistake of rushing in or being hasty because that will ultimately lead to failure and losses. We think one other reason many people shun PPC advertising is because it takes effort and concentration even though it is really not hard at all. Learn from others about writing short ad copy because that will help you even more.

Be the first to comment - What do you think?  Posted by admin - September 11, 2011 at 2:11 pm

Categories: Pay per Click   Tags: , , , ,

How to Achieve Pay Per Click Advertising Success

PPC is something that lots of internet marketers know about but do not fully understand. It is something that many people consider when they are looking for ways to boost their online income. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating, I’m afraid Apay per click advertising success i s far from guaranteed.

Of course people are attracted to the idea of it, but then there are all those stories about losing a lot of money and very quickly. So how can you tell if this is something for you? Or whether you should just stick to the organic traffic and use SEO target marketing instead? Just how can a marketer find success with something so many others have found failure with? Let’s continue, and we’ll share some finer points that will help you get started on the right foot.

You can test your SEO efforts with PPC advertising. What you’ll do is use PPC to verify keywords and phrases for viability in your chosen market. You can use successful PPC keywords/phrases in other areas such as SEO, or article marketing. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

There are some advanced exceptions, but generally speaking it’s best to only use one service or product in each campaign. If you don’t do that, most likely you’ll have mixed or at least less than optimal results. Just one benefit to having a narrower offering is it’s much easier to track your results.

This will help you figure out where your money is best spent as you put together future advertising campaigns. Not everything will be a winner, so you may discover you need to drop a product and choose another.

There is no question that you must do proper and thorough research for the keywords you want to use, as well as on your niche market. Your PPC ads must accurately target those searchers who are actively looking for the product or service you are advertising. The only way to do that is by doing proper research so your ads match the right searchers. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

It doesn’t have to be difficult to be successful with Pay Per Click. PPC has been in use for quite a while but many forget that it is available or overlook it because they feel it is too complicated. Even new internet marketers can create successful PPC campaigns. All that needs to be done is for you to learn all you can before spending money on the system. The more you research the higher your chances of becoming successful with PPC. All the best of luck! Anything can be done!

Be the first to comment - What do you think?  Posted by admin - May 12, 2010 at 10:27 am

Categories: Pay per Click   Tags: , , ,