Posts Tagged ‘seo bookmarking’

Social Bookmarking in Plain English for SEO

If you’ve spent any amount of time researching ways to promote your website you have probably come across the term social bookmarking.   There’s no doubt it plays an important role and can indeed bring lots of targeted traffic to your site but how can the average webmaster harness the power.

First of all let’s clarify what exactly social bookmarking is and I’ll try and use some semblance of plain English to explain it.   The more you browse the web, the more sites you wish to revisit.  Of course your browser has the facility to store favorites or bookmark sites but most find this quickly becomes unmanageable.    There is also another problem these favorites are normally stored on your local computer – so log in some where else and you’ve lost them.  The answer was the social bookmarking sites, which are very basically websites which store and sort all your personal favorite sites.

Stumbleupon - Social Bookmarking Site

StumbleUpon - Leading Social bookmarking Site

Here’s one of the most popular called StumbleUpon and you can see just a brief snapshot of how it stores website, video, articles and anything that is stored on the web.

The idea is that you can access this bookmarking list wherever you are and from any computer it will always be accessible.  You can also sort and manage these bookmarks using categories and tags which can be used to group similar sites together.

But there’s another crucial word involved in these sites particularly from the SEO perspective and that’s ‘social‘. This refers to the fact that your sites can be seen, viewed and rated by other users.

Your bookmark is not only a reference to a favorite website of yours, it is also a recommendation to thousands of other users of that particular social bookmarking site.

This is a very powerful indicator of the quality of the site you are listing.  It is also an indicator to the search engines which is why social bookmarking is used for SEO is now an important part of site promotion.  Imagine the search engines are desperately looking for ways to discover whether a site is useful, popular or interesting to it’s readers.  A site that is popular in these social bookmarking sites is going to generally do well in the search rankings as well.

So what does a webmaster do to bring in this traffic and search engine love to their web site?   Obviously there’s limited advantage in going around creating your own bookmarking accounts and rating your own web pages.  For a start they’ll be identified as all coming from  the same person (based on a duplicate IP address) and you’ll likely get your account downgraded or closed.

What you need to do is to raise awareness of your wonderful website (it is wonderful isn’t it?), so you need other people to rate, rank and comment on your pages through their own bookmarking sites.  There are many ways of doing this, quite a few social bookmarking software can be bought, some groups have set up co-operatives who bookmark each others sites.  All of these can work but usually are so time consuming that they are not worth the effort, also if you leave a pattern behind then it can all be in vain.

So for SEO purposes, it is important that other people promote your web pages and also that any method is relatively automated and simple.   Now I’ve tried most of them the bookmarking software like bookmarking demon, socialbot (not good) and a few others.  The groups worked better because their was real people bookmarking your site but it ended up taking so long was not really scaleable.  There was only one that did the job with the absolute minimum of fuss and that’s a program called SocialAdr – it’s in a different league from anything out there.

If you buy one of the subscriptions it can create hundreds of links, plus Tweets on your websites automatically – just like clockwork week in week out.  The Free Version also works well but with a little more effort and is a good way of seeing how impressive the systems is.

Whether you have the budget or not – I urge you to try out the Free version of Social Ad – at worst it will create loads of social bookmarking links to your website with little effort.  If you like it – it could form the basis of your SEO efforts – it’s an incredible system.

 

 

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