Posts Tagged ‘seo copywriting’

Copywriting Mistakes You Really Don’t Want to Make

Writing effective sales copy is dependent on how well you know your product, your clients and market, etc. However, many times even after putting in a lot of effort, you don’t seem to get the kind of response that you should. The problem is that common copywriting mistakes are made by many copywriters, whether they are aware of them or not. To improve your results, this article will cover some of these errors.

One common copywriting error you need to know of is ignoring correct punctuation. The key to copywriting is using the right language to help your potential customers learn about the benefits of your product. Making these errors will make you look unprofessional, no matter how great your product may be.

Using a comma or semi-colon correctly seems to be an art that quite a number of copywriters have not yet mastered. You need to focus on making a good impression by using proper English because there are many badly structured sales pages all over the internet. You can safely write as you talk and use regular vocabulary but you must make sure that your punctuation is flawless. Remember, proper grammar will ultimately decide how well your prospect understands your message and if you’re able to pass it on correctly.

Don’t give too much away, or too little, as these are major mistakes that lots of copywriters make. Sometimes when you’re creating your copy, it’s difficult to exactly determine how much info you need to give away. You should always be able to add what you need to, or take away what you need to, in order to make it just right. It’s important to balance out how much you give way as far as information goes. It’s important, then, to be able to offer customers just what they require to become interested while you keep your reign on the situation. The only way to determine how much you should offer the prospect is to develop the skills required. The only purpose your reader has in reading your copy is to get more info about the product before they purchase it. Your copy should focus more on how it will benefit the prospect to buy the product, not what it’s made out of or where it came from.

Writing copy without using bullet points is another blunder that copywriters often commit. Remember, your sales copy should be full of benefits that you have to offer your prospects. On the other hand, you need to make sure people see these benefits in every possible way. Bullet points, and using lots of them, can really help you highlight what the buyers will get out of your product. Bullets will assist you in turning prospects into buyers, and will usually determine if you make the sale. People love reading bullet points and like the information in a list format. So, you’ll want to use those bullets to present all the benefits of your product in order to get the most from your sales copy. Sales copy letters are the doorway towards getting more buyers. So the easier you make it for your prospect to go through it, the more money you’ll make.

You should focus on your copy being professional if you want to generate significant sales and obtain great results. Your performance can be affected by silly mistakes, which you want to avoid.

Be the first to comment - What do you think?  Posted by admin - June 12, 2010 at 11:09 am

Categories: copywriting   Tags: , , , ,

Effective Tips For the Best SEO Copywriting Results

It’s likely you already know the difference between good copy and bad copy if you’ve been using search engines to look for relevant information on the web. It’s disappointing to visit a website when you’re looking for targeted information only to find that the info on that site is vague. These websites are usually filled with information you don’t need and the content that is available is badly structured and poorly written. Your site visitors need to be treated in a better way and they shouldn’t feel turned down when they hit your page. That’s why you’ll want to optimize your site for the most current keywords alongside relevant, high quality content. You can achieve this in many different ways. Before you learn the ins and outs of SEO copywriting, make sure you understand that SEO copywriting takes a considerable amount of effort. You can’t just use an article spinning software to create your content, but instead you need to skillfully write copy that makes sense to human readers as well as search engines.

Don’t make the mistake many SEO copywriters make and that’s ignoring internal and external hyperlinks. Internal hyperlinks are links to other pages of your site that are relevant to the content you’re writing. Not only will this help the reader navigate your site, but it will also increase the time that person spends there. You’ll obviously be giving a green signal to the search engines, as they really love properly executed internal linking. Don’t ignore the ALT tags, either. Coming to the external hyperlinks, when you incorporate links to any external resource, it will help in two different ways. The first advantage they offer is validation from a third party within your expertise, and the second advantage is they present the opportunity of linking with that resources affiliate program, or opting for reciprocal linking. As long as your internal and external links are in sync with your content, the search engines will always reward you. When writing the title, make use of the h1 tag, as Google highly values it. However, make sure you use the same words in the text as are present in the title. Even though most people ignore it, h1 tag is one of the most important SEO tips that can quickly boost your rankings. It’s also a good idea to use the h2 tag for all sub headings.

{Frames are useless when it come to SEO so avoid using them on your site. Frames aren’t user friendly and make navigation difficult, which is why search engines find it hard to identify pages with frames. They’ll leave no chance of getting the website indexed and ranked with search engines. If a site is using frames, only the homepage will get indexed with the search engines. In other words, don’t use frames because they serve no purpose.|Finally, make sure you use 4-5 keywords maximum in your file names. If you have keywords in your file name, it’s a well known fact that this will help with your SEO. Not only that, but it’s smart to use these keywords in the directory where the file is located.|Always focus on aiming for meaty content. Don’t do the mistake of having copy that is less than 400 words in length. The more content you write, the better your site will be. It’s best to go with 1,000 words per page as long as you’re offering valuable information.|Images are usually described with captions which are ignored by readers. Do keep in mind, though, that Google does understand images and know how they are utilized.

Thus, it is important to add captions that begin with the terms you are targeting to help Google understand your goals.|

Effective SEO copywriting will take time and effort to master. But once you get the hang of it, you’ll know exactly how to impress the search engines and at the same time give your readers the information they are looking for.

Search engines will pay you back for your effort but only if you play by the rules.

Be the first to comment - What do you think?  Posted by admin - May 31, 2010 at 9:43 am

Categories: copywriting, seo   Tags: , ,