Posts Tagged ‘Seo marketing’

What is SEO Marketing?

If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.

SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
seo marketing

Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.

So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.

If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.

Putting SEO Marketing into Action

When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.

So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here –

Search Term Daily Searches
yellowstone hotels
yellowstone park hotels 6608
yellowstone lodging 2433
west yellowstone hotels 2323
yellowstone hotel 1989
yellowstone map 1627
yellowstone lodge 1088
inn yellowstone 1057
yellowstone vacation 891
yellowstone camping 730
yellowstone park hotel 595
yellowstone reservations 398
yellowstone motel 384

So we can see a list of example search queries and an estimate of how many times these are searched for every day.  Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.

If the hotel was in the West of Yellowstone then the phrase

west yellowstone hotels                     2323

would probably be a good target.   The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.

This is why keyword research is so essential,  and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.

There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities.  If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.

This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal.  SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website.   It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
  1. Title Tags – The Title of your Web page must contain the keywords you are targeting.   So in our example we must use the phrase –  West Yellowstone Hotels somewhere in our Title tag.
  2. H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page.   We must also use  the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
  3. Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page.  Don’t overdo it though.
  4. Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition.   You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers.   This is what makes SEO Target Marketing so powerful,  with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.

There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.

Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases.   Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.

https://adwords.google.co.uk/select/KeywordToolExternal
This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words.  My first website consisted of pages targeted very specifically at certain keyword phrases  – in fact they were of TV sets.  I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where  they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques.  There are thousands of fantastic niches and opportunities out there and they don’t have to be massive to be profitable.  This simple page demonstrates how you can watch BBC iPlayer from Ireland – http://www.iplayerabroad.com/bbc-iplayer-ireland/, it promotes a security product which solves this problem.
Reference: Promoting UK TV Online Products –  http://www.uktv-online.com/

3 comments - What do you think?  Posted by admin - June 1, 2015 at 6:49 pm

Categories: affiliate marketing   Tags: , , ,

Social Networking Tips for Internet Marketers

Social networking has taken the world by storm. This is the first time we’ve ever seen an online communication implement that’s lasted this long and had so many followers. Not even the chat rooms that everyone used to hang out in stayed popular this long. This is probably due to the fact that social marketing networks are evolving at the same rate as the internet. This means that there are always new ways that you can use social networking to help you make money and grow your business. However, you can’t just attack social networking like you handle methods like direct seo marketing and you must learn the rules. Keep reading to learn how best to make money through social networking techniques.

You do not have to have a profile on every social network in existence. Lots of marketers get over zealous and join every single social network they come across. This thinking is moronic. Why, you might ask? Because it would be impossible to create lots of profiles only to have to go back and regularly update them. It’s always better to have a few profiles that you update regularly, than have a bunch that remain dead due to inactivity. A stagnant profile shows you do not care. If you’re without a profile, it’s not hard to make one so get started as soon as you can.

Update your profiles regularly. Make sure you communicate with those in your network regularly as well. When you update your profiles, you can let your contacts know what’s going on with your business, such as if you’re promoting something new. Successful internet marketers use most of their communications to convey free information their contacts will find useful. When you update regularly with this kind of information, the people in your contact list will begin seeing you as an authority over your niche. It shows that you really care and want to teach them about your subject. This will also entertain them. It shows that you are willing to put time into building your relationships.

Don’t just invite everyone you come across to join your emailing list on each profile you’ve created. This can get you looked at as a person who spams both on the network and via email. It’s true that your email contact list is an ideal place to find people to buy your products, especially when they’ve purchased your products in the past. And if there are people on your contact list that have already joined the network, that’s ok. But never just take your email and send it to all the people out there. This will cause people to see you in a negative light. Also, if you already possess their email address, you already have a way to contact them whenever you want to market new products. If you find that your contacts are already apart of the networks you join, they may feel that you’re sending way too many messages to them and this could cause them to never buy from you again. Social networking offers anyone a great opportunity to market any business effectively. By using the right approach, you could find it becomes one of the most profitable ways to market your products. If you’re keen to make money online, you can’t beat having access to a highly targeted network of people who are happy to respond to your marketing offers. When done the right way, social networking can be the key to unlock the future of your internet marketing career.

Be the first to comment - What do you think?  Posted by admin - September 6, 2010 at 12:01 pm

Categories: affiliate marketing   Tags: , , ,

Starting Out in Internet Marketing

Of all the ways to make money online, Internet marketing offers so much potential for building a lucrative business. This article will be discussing a few Internet marketing tips to help you grow your online business.

The method you choose will determine how easy or difficult it is to market products on the internet. If you have a fair bit of time but not too much money, then you should opt for no cost marketing methods such as article or SEO marketing. But if you do have the money to invest and can’t wait for traffic, then you should go for Pay per Click marketing or PPC. This is one of the fastest methods to send qualified visitors to your offer. Even though there are a number of PPC services to choose from, Google AdWords is the best when it comes to quality. AdWords is the proprietary PPC platform that belongs to Google where you can place ads and drive traffic in less than 30 minutes. Due to the fact that it is easy to use and can send a very large volume of traffic, AdWords is the platform most PPC marketers choose. The only problem with AdWords is that it takes some learning to know how to use it effectively and if you don’t learn all you can you can end up losing significant amounts of money. If you want to succeed with Google AdWords, then you need to understand that you shouldn’t start off big. You need to ensure that your keyword research is effective because you need to find relevant terms that will drive relevant traffic. You need to make sure that you use all the tools that AdWords provides to increase the effectiveness of your campaign. Then, you need to make sure that your daily budget is not too high in the beginning, as you can increase it as soon as your campaign becomes profitable. There’s a lot to learn with Google AdWords. You can read as many books, articles and even tutorials as you like, but nothing beats experience to learn the ins and outs of AdWords.

You should always concentrate on your long term goals as you make your internet marketing business bigger. There are too many internet marketers that only look at their short term goals that will make them the money they want quickly. You don’t want to do that as you only want to make a business that has money coming in all the time without you doing much to it. Don’t be short-sighted, but rather put in the hard work and dedication to make huge leaps. You have much money to make as there are lots of ways to earn with internet marketing. It might be wise to focus on short term goals so that you can earn a profit that you can invest back into it. Take calculated risks that you know will pay off and watch as your Internet marketing venture grows by leaps and bounds.

RSS feeds are a great way to reach more of your targeted traffic. RSS is better known as Really Simple Syndication and it makes it so that people can feed right to your content and they’ll know instantly whenever you update it. Ensure you use RSS feeds with newsletters and blogs so that people who want to read your content in their RSS readers can do so effortlessly.

You’ll want to make it simple for readers to subscribe to your feeds and you should help them comprehend how to update it.

Now you see that internet marketing isn’t hard, you just have to learn and develop the skills required. Therefore, make sure you’re including enough time and work so that you can get the results you’re after.

Be the first to comment - What do you think?  Posted by admin - August 17, 2010 at 9:26 am

Categories: Internet Marketing, seo   Tags: , ,

Some More Internet Marketing Tips

There are many people who are attempting internet marketing these days and so it has increased in popularity as of late. The idea that you can sit home and work and still bring in lots of cash is very attractive, and it can be a reality as long as you have the right education. There is a lot to learn but when you master a skill like SEO marketing then it really can change your life.

You need to know that the most important aspect to internet marketing is choosing the correct niche. There are many factors that determine your success or failure in internet marketing, but your choice of niche is the most important one. Your niche has an influence on the rest of your business so it will determine whether or not you’ll succeed. You should always choose a niche that you are passionate about. If you choose niches you have no passion for, you will display this in your marketing efforts. Niches that are too broad are another thing you want to stay away from. This way you would not only avoid the major competition but you’ll also be able to serve the market really well. If here aren’t people competing against you, you’ll easily be able to take over any niche. Search engine ranking is another thing you’ll be able to dominate with no serious competition. There are other things that might affect your online marketing campaign, but these factors will only come into play after you’ve gone through the process of finding a good niche.

Every internet marketer also needs to learn the importance of getting groups of quality back links. Building the wrong types of backlinks, on the other hand, can hurt you as far as your search engine ranking is concerned and it can cause you to miss out on a good amount of profit. Your incoming links should be from other relevant websites that belong to the same niche or are related in some way. By high quality links here we mean one way backlinks, not reciprocal linking. Search engines have changed their rules and now see more importance in links that only point one way. Search engines use those to see that you are getting something positive from the sites and blogs that have links that point to yours. It’s possible to build quality back links by doing a number of things but if you were to send emails to webmasters, this would be the simplest way.

And lastly, learn from the masters as much as possible. You can’t go wrong by following what the experts are doing and how they’re going about marketing their products to other people. Notice how they write their headlines, how they place their ads, what kind of articles they write, etc. You will find that there is so much to learn from once you really start examining things. Why do you want to re-invent the wheel when you can just copy the best?

You now see just how hard internet marketing can be, but you can become great at it if you really work hard.

Be the first to comment - What do you think?  Posted by admin - July 25, 2010 at 2:53 pm

Categories: Internet Marketing, seo   Tags: , , ,

Some Musings on Internet Marketing Mistakes

Internet marketing can be difficult for a lot of people, especially for the newcomers. You’re about to read about some internet marketing mistakes that you’ll want to refrain from making if you want to see success.
One of the biggest blunders new internet marketers commit is not putting in the required work that will help to form a relationship with their targeted prospects. This could describe a variety of different things. You could, for example, make a blog that gives your target audience information they find useful. They can read what you’ve written and even leave comments, where you can then respond to those comments. This allows your prospects to meet the person pulling the strings. This will have you connecting with them in a very effective way. Your goal as someone in internet marketing is to make sure your customers experience satisfaction, and you can do this by creating a bond with them and letting them know they can fully trust you. Not trusting you means they’ll be less likely to want to do business with you. There are so many ways to form bonds with your target audience so you only have to think outside the box. You can even write a newsletter that offers information your subscribers will find useful. Your goal is to reach out to your target audience in a manner that allows you to sell them whatever you want because they have already trusted you.  If you have trouble reaching new people then have a look at social bookmarking sites  SEO , if used correctly they can create a great buzz around your product.

Another common errot with new Internet marketers is underestimating the importance of research. Regardless of whether it’s market research, product research or keyword research, you need to understand the value of this type of homework. There are plenty of Internet marketers who think they can skip over this step and go straight to the marketing side of things without problems. But if you don’t know where you’re going and what’s the plan, then there’s absolutely no way that you’d be able to achieve success. For example, if you’re aiming at ranking your website highly in the search engines for a specific keyword, you need keyword research tools to locate the right terms and phrases to attract the visitors and ranking you want. How can you expect to succeed if you don’t know what keywords to focus on? Of course you won’t. This is the main reason why it’s vital to spend time researching.

Another simple Internet marketing mistake is when you fail to move out of your comfort zone and don’t want to experiment. The field of Internet marketing is constantly evolving, so it’s crucial that you sometimes include new methods that could expand your business. For instance, you might be successful in one niche, but why not look at new markets to target as well? Try out different traffic generation tactics that could appeal to even more visitors than before. Think about working on a joint venture with other Internet marketers to help expand your audience and increase sales. The options available to you are only limited by your imagination.
That’s one of the great things about Internet Marketing, nobody knows for certain what will succeed and what will fail.  My own ventures have produced some great successes from very unexpected projects – but to have these successes you have to try (and obviously encounter a few failures on the way).
Have an idea – then try it !
You can follow good practices, avoid these common mistakes but in the end the only proof will be if you try and implement something.  If something doesn’t succeed straight away – don’t give up.  Very slight modifications in the approach you use can often be the difference between success and failure.  It can be difficult to do and certainly takes persistence and self discipline but success online is achievable by virtually everyone.

Be the first to comment - What do you think?  Posted by admin - July 24, 2010 at 11:02 am

Categories: affiliate marketing, Internet Marketing   Tags: , , ,

Things you Really Should do as an Internet Marketer

Many people will tell you that you should learn the ropes before putting the effort that it takes to promote products or services online. I only partly agree with that simply because the reasons that most internet marketers fail is because of lack of action, so to encourage procrastination is not a wise move. However many people often hurtle off into a frenzy of action and then get discouraged when they see little results. There is a middle road with directed action bringing reliable returns, there are of course many courses which can provide you with a step by step guide like the affiliate silver bullet these are certainly well suited for many people. However they are certainly not essential to success and so we will discuss below how a few easy to apply internet marketing tips can help you start right away.

Putting together an email list of targeted subscribers is a vital step in Internet marketing, which is why all Internet marketers should shoot for building a mailing list they can leverage when they grow their online business Unfortunately, one of the biggest preconceived notions in the Internet marketing world is the longer your list is, the more money you’ll earn – which is completely false. There are some online marketers who possess a mailing list of only a few hundred out of a few thousand subscribers, but still manage to make excellent profits every time they send a mail-out. So what are they doing to set themselves apart from others? How can you have a little list and still generate a profit? The key is in how you put your list together and what traffic sources you really use to grow it. The quality of your subscribers is more important than quantity, which is something many forget. A lot of Internet marketers believe the trick to success is developing a larger list, but this rarely guarantees gains. You should try to put together a mailing list in which people respond to your offers, which is only possible if you make it at the start. So instead of easily buying a ton of email address or gathering a variety of contacts, try to use more trusted ways for creating your list. For example, you can build a high-class product that you are able to just give away for free, instead of selling it, which will bring in high-lass subscribers. Also, you should use your list of customers who have bought items from you in the past. If a person shops with you once, odds are they’ll shop some more.

When you’re promoting a product online, your job is to get your potential customer to believe that the product your have for sale is actually worth their money. But how would you do that if you didn’t have the right words available? This is why having an effective sales copy is advantageous. Without a convincing sales letter, it would be a big challenge to actually sell the product, especially since you’re not doing it in-person. Your copy has to convince them to purchase, which can be done by explaining the benefits in the best way possible. If you have awful copywriting skills, you should think about outsourcing it to a professional copywriter who can complete the task for you. But you should not discredit the usefulness of a sales letter.

If you want to reach out to new customers and increase your sales, then you should start your own blog that gives your target market background information about you and your products. This helps Internet users trust you, as they always want to find out who’s behind everything. They prefer to do business with an actual person who won’t jip them, and there’s not a better alternative to develop this relationship with them than through a blog. Take advantage of your blog, by posting your own views, new methods, strategies, advice, etc. Just expend quality knowledge that they can use immediately. They’ll write comments with feedback and their personal thoughts, which will assist you in understanding what your target market desires.

The targets are the same whether you are marketing online or on the ground. You must use your brain to ensure proper working of internet marketing.

Be the first to comment - What do you think?  Posted by admin - July 23, 2010 at 9:53 am

Categories: Internet Marketing   Tags: , , ,

Article Writing Mistakes – Don’t Make them !

Writing articles for use online is much different than people think it is.

It’s not a skill that can be perfected in one night. But yes, you can definitely learn how to do it and over time improve your skill. If you can write a sentence, you can create articles that people will find interesting. The mistake many people make is that they just jump into article writing without any prior experience and make mistakes. Given below are three common article writing mistakes that you should keep out an eye for.

Using heavy vocabulary and complicated sentences is actually a mistake when it comes down to high quality article writing for the web. Writing for the internet is a different task than general article writing, after all. Readers must not have a hard time reading them. Write your articles like you talk with simple language. You’re trying to entertain and inform, not dazzle them with your word knowledge. You would do well to speak the article aloud so that you can see how it sounds. You will not find a need for a thesaurus so just let the words flow as they come. Write your articles keeping your reader in mind and you won’t go wrong. Another mistake that is commonly made by article writers is using run on sentences. What do we mean by this? When you have a sentence that goes on for too long without the necessary punctuation, it’s a run on sentence. It’s really more than just “run on” sentences that are the issue here. Online writing comes across best when thoughts are separated into as many different parts as possible. This helps your writing and brings it in a flow. Whenever you can break one sentence into two shorter ones, it’s best to do this.

Let’s move on to the third article marketing mistake, which is forgetting to use keywords in your articles. The whole reason for writing articles is to make it easy for people who are likely prospects to find them online. In order for you to be able to reach your targeted market, these people must have a way to locate your article. That’s why you have to research the best keywords and put them into your articles. These keyword phrases should be the ones related to your niche market and ones that people are actually using to search. Keep these keywords in mind as you write your articles so that you don’t forget to use them. You should naturally weave them into your content, instead of over-doing it. If you overdo it with your keywords, it can be seen as keyword stuffing, which is not good for ranking in the search engines and may get your article rejected by some sites. In other words, you do have to include your keywords, but do so in a moderate and low key manner.

All in all, article writing takes time to develop, especially when you’re writing for the web. There are many reasons why article writers make the same mistakes over and over again, but one of the main causes for this is no proper preparation. Just keep them as simple as possible, don’t use a lot of big words, and don’t try to lengthen them out with useless info. Focus more on getting the article just right, and having a resource box that brings visitors, as that will be the winning combo.

Be the first to comment - What do you think?  Posted by admin - June 16, 2010 at 9:44 am

Categories: article writing   Tags: , , , ,

Copywriting Mistakes You Really Don’t Want to Make

Writing effective sales copy is dependent on how well you know your product, your clients and market, etc. However, many times even after putting in a lot of effort, you don’t seem to get the kind of response that you should. The problem is that common copywriting mistakes are made by many copywriters, whether they are aware of them or not. To improve your results, this article will cover some of these errors.

One common copywriting error you need to know of is ignoring correct punctuation. The key to copywriting is using the right language to help your potential customers learn about the benefits of your product. Making these errors will make you look unprofessional, no matter how great your product may be.

Using a comma or semi-colon correctly seems to be an art that quite a number of copywriters have not yet mastered. You need to focus on making a good impression by using proper English because there are many badly structured sales pages all over the internet. You can safely write as you talk and use regular vocabulary but you must make sure that your punctuation is flawless. Remember, proper grammar will ultimately decide how well your prospect understands your message and if you’re able to pass it on correctly.

Don’t give too much away, or too little, as these are major mistakes that lots of copywriters make. Sometimes when you’re creating your copy, it’s difficult to exactly determine how much info you need to give away. You should always be able to add what you need to, or take away what you need to, in order to make it just right. It’s important to balance out how much you give way as far as information goes. It’s important, then, to be able to offer customers just what they require to become interested while you keep your reign on the situation. The only way to determine how much you should offer the prospect is to develop the skills required. The only purpose your reader has in reading your copy is to get more info about the product before they purchase it. Your copy should focus more on how it will benefit the prospect to buy the product, not what it’s made out of or where it came from.

Writing copy without using bullet points is another blunder that copywriters often commit. Remember, your sales copy should be full of benefits that you have to offer your prospects. On the other hand, you need to make sure people see these benefits in every possible way. Bullet points, and using lots of them, can really help you highlight what the buyers will get out of your product. Bullets will assist you in turning prospects into buyers, and will usually determine if you make the sale. People love reading bullet points and like the information in a list format. So, you’ll want to use those bullets to present all the benefits of your product in order to get the most from your sales copy. Sales copy letters are the doorway towards getting more buyers. So the easier you make it for your prospect to go through it, the more money you’ll make.

You should focus on your copy being professional if you want to generate significant sales and obtain great results. Your performance can be affected by silly mistakes, which you want to avoid.

Be the first to comment - What do you think?  Posted by admin - June 12, 2010 at 11:09 am

Categories: copywriting   Tags: , , , ,

Effective Benefits of Using Video Marketing

Videos on the internet are not new, and in fact some people discovered the advantages of using video marketing years ago. However it is extremely underutilized in many marketing areas, the impact that a video can have on sales is quite incredible if done correctly.

The size of the online video market share can be attributed to sites like Youtube that have changed our online experience. Online videos are even taking a lot of viewing time away from the mighty television networks. Most traffic methods dry up, become over saturated, or banned, however; this can never happen to online video. Each year, a new set of short lived techniques jump out of nowhere but quickly disappear. You definitely have your pick between free and paid methods. When searching for free ways to market, you probably won’t come across one better than video marketing. From personal experience, we all know the powerful effect that a video or any other visually appealing thing can have upon us – use the same concepts in your own video marketing efforts.

The power of video marketing is no longer a secret so I’m surprised when I hear that so many people are still turning to the oversaturated article marketing method where you have to have a complex system set up to make it work. I meet people all the time that want to start making videos but are afraid that it will be too hard; it is actually much easier than things that they perform everyday. With video marketing you have the capability of reaching millions of people if you learn to do it right. Lets look at why video marketing is making so many marketers a huge income.

The Advantages of Using Video Marketing

One of the key advantages of video marketing is that you’re able to reach your target audience very easily. The thing about videos is that when people watch them, that means they’re interested and you have a captive audience. You will only have traffic that is targeted watching your videos. Also, you might find people in your niche taking your video and embedding them in their blog or site related to your niche. Something like that will really help your cause in your marketing. Traffic that is not targeted really means nothing for you. So of course the purpose is to attract targeted traffic and realize maximum conversion rates. Creating a business brand is becoming one of the toughest things to achieve these days. Sometimes it takes a lot of creativity to make your business unique enough to be noticed and paid attention to. However, by using video marketing you have the ability to reach out to your target market easily and show them what you have to offer. You can put whatever you want in your videos, but you need to make it well-presented if you want people to watch them to the end. It is possible to create enough of an interest to visit your website. It takes time and work, but with enough positive exposure, you’ll become recognizable and become branded.

One other unique aspect of using video is that it can easily become viral, and it’s in the best format for spreading. If you’re not familiar, what that means is people who love your video, a lot, will tell their friends about it and your video link will spread like wildfire – think lots of traffic. Having a video take on viral popularity can be an absolute boon for any business, hopefully it happens for the right reasons, though. Lastly, video marketing can be the perfect start for a beginner who doesn’t have much money to invest and wants their time to pay off. You now know what you can do to increase conversions and build trust without a lot of extra money and work. Large amounts of free traffic just for using video marketing – does it get any better than this?

Be the first to comment - What do you think?  Posted by admin - May 20, 2010 at 9:43 am

Categories: Internet Marketing   Tags: , , , ,

Affiliate Marketing Basics – Common Affiliate Mistakes

The affiliate industry on the net creates billions in product/services revenue per annum. There are affiliate marketers who make a complete living online, including ones who have made a small fortune out of it, but alas many waste years of their life without even learning the affiliate marketing basics.

Just like anything else, this particular area of internet marketing is not for all marketers.

The reason has nothing to do with being unable to do, or people lack skills that can’t be learned. But it’s because it requires a lot of dedication and hard work to strike it big. It’s just that reality is different from reading how great it is, and most just give up because they lack patience and other qualities. The problem for most people is they make unnecessary mistakes that prevents them from realizing profits. These are the kinds of mistakes that can totally kill your business and demoralize you. This is why it’s important to learn from the mistakes that others make and prepare well before you start taking major action.

But also try to accept that you’ll make your mistakes, but just don’t let them hit you hard. They’ll always be there, but it only means you’re taking action and doing something, too. We’ll tell you about mistakes many make, but not you after reading this.

Some Affiliate Marketing Basics

You need to give people a compelling reason to buy from you, as an affiliate, because so many others are selling the same products. But how do you do that? Many affiliates offer a valuable, and preferrably related, bonus product that’s uniquely from you if they purchase using your affiliate link. Try to make it related to the product, but you can offer another product you have rights to give away, or an ebook, videos, etc. You really want it to be something that complements the product they’re buying. People love great value or feeling like they’re getting much more for their money spent.

So you need to drive home the fact they’re getting real and true value for that special word: free. This is what some affiliates do and it works well to distinguish yourself. This can also work if the competition is pretty heavy.

One additional huge mistake is failing to know your market well. Good market research is imperative if you want to successfully sell to it. So the thing to do is research, and that will show you if you want to bother with it. So, you don’t want to try to sell to people who don’t buy, and that’s the risk you’ll be taking if you don’t do this research. Apart from that, it becomes difficult to create a relationship with your subscribers/visitors if you are unaware about the niche. It’s really very important to know how to use their language and know what matters to them about your product. This is why always take out time to first do your homework and then choose a product based on your research.

A clean, simple, and easy to use website will help you immensely if you take that route with affiliate marketing. You can make things harder on yourself if your website is crowded, cluttered with whatever – lots of graphics, and your affiliate links or product reviews are hard to find. You have to feel good about what you’re marketing because you’ll be likely to be confident about marketing it. Affiliate marketing does not have to be difficult, but it does take some time, work and dedication if you want to succeed with it. This is why you should focus on the positives, stick to the affiliate marketing basics, learn from your mistakes and move forward.

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