Posts Tagged ‘seo markets’

What is SEO Marketing?

If you’re reading this page then it’s likely you have an idea about what I mean by SEO but may have need of an SEO Guide. This page is directed at those new to this area so let’s just break down the terms, to fully understand what it means. The information might not be exciting but I used this very concept to start my new life in Internet marketing. I was able to give up my well paid consultancy job to work full time from my own home making a very good income. You can do the same, if you learn the basic concepts well and not get sidetracked by get rich schemes.

SEO stands for Search Engine Optimization, the practice of optimizing your web page, blog or whatever to ensure you get more traffic from the search engines. The art (or is it Science) of SEO is fundamental to this marketing technique.
seo marketing

Let me give you a very brief overview of SEO first and then I’ll leave some links to further reading at the end of this post. Unless you’re very lucky and have a worldwide brand under your control you are going to rely heavily on the search engines to bring traffic to your web site.

So how do Search engines bring traffic – well simple, they process what you type into the search box and then display a list of web pages in response to that search.

If you typed in “Fishing in South Dakota” – you’d expect to see a list of web pages that contained information on “Fishing in South Dakota”, if you didn’t then you’d probably go else where.

Putting SEO Marketing into Action

When you perform SEO on a web page, you have to decide which phrase or search words you are targeting, which market you’re targeting if you like. This process is called keyword research. It’s probably best explained by some examples. Let’s pick an example, perhaps you have a small hotel near Yellowstone National Park and you’ve set up a web site to bring in customers. Great, but nobody ever does visit because you’re relying on people just finding your web site. You need to engage with the search engines to try and bring customers to your site.

So lets look at the first stage, keyword research – it simply means finding the best search queries that your web site will appear in. Let’s have a look at some possibilities here –

Search Term Daily Searches
yellowstone hotels
yellowstone park hotels 6608
yellowstone lodging 2433
west yellowstone hotels 2323
yellowstone hotel 1989
yellowstone map 1627
yellowstone lodge 1088
inn yellowstone 1057
yellowstone vacation 891
yellowstone camping 730
yellowstone park hotel 595
yellowstone reservations 398
yellowstone motel 384

So we can see a list of example search queries and an estimate of how many times these are searched for every day.  Of course some of those terms would be more appealing to our hotel owner, some would be more likely to bring in paying customers, other terms may be too general.

If the hotel was in the West of Yellowstone then the phrase

west yellowstone hotels                     2323

would probably be a good target.   The searchers are specifically looking for a hotel in the west side of Yellowstone, the terms gets a lot of traffic and represents a high chance of bringing in customers.

This is why keyword research is so essential,  and is the essence of SEO marketing especially if your web site is designed to make money and bring in customers.

There is more to keyword research like looking at combinations, the competition and other factors but this illustrates the point and hopefully the possibilities.  If the owner of our West Yellowstone Hotel could bring in hundreds of people a day to his website who have typed in ‘west yellowstone hotels’ – I think we can all see the potential.

This is how we use the web effectively, we identify a target and then tailor our SEO and marketing efforts toward this goal.  SEO Target Marketing opens up a huge potential that you can exploit just from sitting there at home, you need little – an internet connection and a computer and a drive to succeed.
So if we’ve identified our keywords, we need to use SEO techniques to bring that traffic to our website.   It can be a big subject but there are some very simple basic tasks that you must do to bring such targeted traffic to your website.
On Page SEO
  1. Title Tags – The Title of your Web page must contain the keywords you are targeting.   So in our example we must use the phrase –  West Yellowstone Hotels somewhere in our Title tag.
  2. H1 Tag – This is a header tag which we use for headings in our web site – the search engines look for this as an indicator about the topic of the page.   We must also use  the phrase ‘West Yellowstone Hotels somewhere in a heading on our page.
  3. Keyword Density – You should make sure that the phrase ‘West Yellowstone Hotels is used occasionally in our web page.  Don’t overdo it though.
  4. Name in Domain or URL – this isn’t always possible but if it is – having the phrase in the domain name or name of the page helps to rank for that phrase.
There are a few more factors but these are by far the most important, and most websites don’t do these so you’d be ahead of most of the competition.   You’ve picked your keyword, made some slight SEO modifications and are now actively targeting potential customers.   This is what makes SEO Target Marketing so powerful,  with a little work you can create online businesses, web pages that target specific words and then turn the targeted visitors into customers and revenue.

There are lots of other skills you need to learn on way to creating a successful online business, but none are difficult.

Have a play around with the Google keyword tool and find phrases or words that look interesting, maybe a local business could benefit (with your assistance) or you could set up sites of your own to target these phrases.   Here’s the link to the tool, look for phrases with traffic that have two or more words as these have less competition.

https://adwords.google.co.uk/select/KeywordToolExternal
This is how I started, I saw the potential and read lots of SEO guides and created pages to target those words.  My first website consisted of pages targeted very specifically at certain keyword phrases  – in fact they were of TV sets.  I’d find some keywords – write a page of information on that TV set, and then include a link to Amazon where  they could buy that TV.For every customer you send Amazon they will pay you a commission of the sale, it’s not a lot but soon adds up. More valuable to me is that I slowly learnt the skills to use in different areas although Amazon still send me an income today.
That is what you must do, identify your market and target potential customers via your website using SEO marketing techniques.  There are thousands of fantastic niches and opportunities out there and they don’t have to be massive to be profitable.  This simple page demonstrates how you can watch BBC iPlayer from Ireland – http://www.iplayerabroad.com/bbc-iplayer-ireland/, it promotes a security product which solves this problem.
Reference: Promoting UK TV Online Products –  http://www.uktv-online.com/

3 comments - What do you think?  Posted by admin - June 1, 2015 at 6:49 pm

Categories: affiliate marketing   Tags: , , ,

How Your Business Can Benefit from Article Marketing

An online business takes a lot of work to create and expand. The first step towards building your business on the web is to get successful with driving high quality traffic to your website. It’s simply not possible to make money online without a steady supply of targeted prospects. When you start learning the important aspects of Internet marketing, you come to know many things but knowing what to do initially is important. To avoid information overload, choose a technique and stick with it until it starts producing results. When it starts working for you, then you can start to investigate other strategies. This article will explore the benefits of article marketing, which is a good strategy to begin with for a number of reasons and combined with other seo target marketing techniques can be extremely powerful.

Article marketing can assist you with getting a worldwide level of exposure as well as distribution. To put it another way, you can literally have a worldwide audience by submitting your articles to the various directories. Since the entire world has access to the internet, everyone on the planet will have access to your article. You just have to be able to write and effectively market articles on subjects that people are looking for. An even greater aspect is that your articles are up there until you take them down. It’s not uncommon to have articles that bring traffic for many years. If your article is good enough, it will just spread like wildfire for years. That’s why it’s imperative to create good articles so that they’ll get referred to others.

Another advantage with article marketing is that it can help you build a solid email list very quickly.

Your articles could be written to offer information about your list, which can encourage some people to subscribe to your mailing list. You can insert a link at the foot of your article that leads readers directly to your opt-in page. Add a note in your resource box about a free report or ebook being available for people who subscribe and this could help increase the number of people who click on the link. It’s easy to keep in touch with your new subscribers by simply sending them updates or further articles about your affiliate products.

It’s also possible to do sell affiliate products via article marketing. Many online marketers use article marketing to get traffic to products in various niche markets where they get paid for every sale or lead. This is usually referred to as “Bum Marketing” where you write a lot of keyword rich articles and then submit them to directories. Article traffic usually converts really well for affiliate offers because it’s like giving an instant solution for their problem. If you can do this while also making your articles optimized for the search engines, you’ll get much more traffic and make more money. The fact is, you can use article marketing to help you in a number of ways. You can get both the immediate traffic from your viewers and the long term benefits of search engine rank for the keywords you are targeting. Make sure you use keywords that are relevant to maximize the organic (search engine) traffic you attract. There is a lot of competition in article marketing, so be creative and do your research when choosing niches and keywords. If you pick topics that you are interested in and enjoy researching, this should not be a problem. There is no better method to publicize your business and also build a solid reputation.

Be the first to comment - What do you think?  Posted by admin - June 10, 2010 at 10:35 am

Categories: article writing   Tags: , , , , , ,