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Posts Tagged ‘social’

Social Bookmarking in Plain English for SEO

If you’ve spent any amount of time researching ways to promote your website you have probably come across the term social bookmarking.   There’s no doubt it plays an important role and can indeed bring lots of targeted traffic to your site but how can the average webmaster harness the power.

First of all let’s clarify what exactly social bookmarking is and I’ll try and use some semblance of plain English to explain it.   The more you browse the web, the more sites you wish to revisit.  Of course your browser has the facility to store favorites or bookmark sites but most find this quickly becomes unmanageable.    There is also another problem these favorites are normally stored on your local computer – so log in some where else and you’ve lost them.  The answer was the social bookmarking sites, which are very basically websites which store and sort all your personal favorite sites.

Stumbleupon - Social Bookmarking Site

StumbleUpon - Leading Social bookmarking Site

Here’s one of the most popular called StumbleUpon and you can see just a brief snapshot of how it stores website, video, articles and anything that is stored on the web.

The idea is that you can access this bookmarking list wherever you are and from any computer it will always be accessible.  You can also sort and manage these bookmarks using categories and tags which can be used to group similar sites together.

But there’s another crucial word involved in these sites particularly from the SEO perspective and that’s ‘social‘. This refers to the fact that your sites can be seen, viewed and rated by other users.

Your bookmark is not only a reference to a favorite website of yours, it is also a recommendation to thousands of other users of that particular social bookmarking site.

This is a very powerful indicator of the quality of the site you are listing.  It is also an indicator to the search engines which is why social bookmarking is used for SEO is now an important part of site promotion.  Imagine the search engines are desperately looking for ways to discover whether a site is useful, popular or interesting to it’s readers.  A site that is popular in these social bookmarking sites is going to generally do well in the search rankings as well.

So what does a webmaster do to bring in this traffic and search engine love to their web site?   Obviously there’s limited advantage in going around creating your own bookmarking accounts and rating your own web pages.  For a start they’ll be identified as all coming from  the same person (based on a duplicate IP address) and you’ll likely get your account downgraded or closed.

What you need to do is to raise awareness of your wonderful website (it is wonderful isn’t it?), so you need other people to rate, rank and comment on your pages through their own bookmarking sites.  There are many ways of doing this, quite a few social bookmarking software can be bought, some groups have set up co-operatives who bookmark each others sites.  All of these can work but usually are so time consuming that they are not worth the effort, also if you leave a pattern behind then it can all be in vain.

So for SEO purposes, it is important that other people promote your web pages and also that any method is relatively automated and simple.   Now I’ve tried most of them the bookmarking software like bookmarking demon, socialbot (not good) and a few others.  The groups worked better because their was real people bookmarking your site but it ended up taking so long was not really scaleable.  There was only one that did the job with the absolute minimum of fuss and that’s a program called SocialAdr – it’s in a different league from anything out there.

If you buy one of the subscriptions it can create hundreds of links, plus Tweets on your websites automatically – just like clockwork week in week out.  The Free Version also works well but with a little more effort and is a good way of seeing how impressive the systems is.

Whether you have the budget or not – I urge you to try out the Free version of Social Ad – at worst it will create loads of social bookmarking links to your website with little effort.  If you like it – it could form the basis of your SEO efforts – it’s an incredible system.



Be the first to comment - What do you think?  Posted by admin - July 15, 2011 at 11:06 am

Categories: seo   Tags: , , , ,

The Advantages of Article Marketing for Internet Marketers

As an Internet marketer, it’s your job to keep pushing the limits and try out new ways to promote your product online. There are so many diverse marketing methods, that have been around for quite a while, that remain untouched even though they work great. Article marketing is one such method that gives you great returns for the time and effort you put into it. There are so many incredible and interesting internet marketing methods, but article marketing is an old standby that retains one-of-kind qualities.   It’s also effective being used combined with other traditional strategies like SEO marketing and utilising the social networking sites.

The reason is because it’s free to start with and doesn’t require a lot of resources. Your risk is your time, and the potential ROI can be most impressive. The one thing about this strategy is that it’s like planting something because it will require some patience to see the results you want. So we’ll be covering 3 excellent benefits of article marketing in this article.

The single most significant advantage of article marketing is that you get people visiting your website who have read your articles out of interest in the topic you are covering. You have an audience who have read your article and decided to click to your site to find out what you have to offer. Article marketing, then, can help you sell your products by getting you visitors with a real interest in what you offer. For example, let’s say you’re promoting a “dog training” ebook through your articles. When someone who wants to find out about dog training sees your article and finds it useful, he or she will visit your site and might buy your ebook as well. This way, you make sales and your visitors get the information they need.

Another benefit of article marketing is that you can use it to build your own targeted email list. Every Internet marketer knows the value of having your own mailing list, and since the traffic you get from articles is highly targeted, you can actually create a strong list of subscribers. The advantage here is that it’s totally up to you how you fast you want to build your list.

You can get your optin offer in front of more eyes by publishing more articles. Just think about the time when your list is large enough, and you’re making enough money from it, so you don’t have to worry about getting so many articles out there.

You may also want to put together an ebook, using some of your articles, which can be used as a free gift to promote your website or newsletter. You can have a report or ebook spreading around the web, and more and more people will be reading it. Make it easy for your visitors and subscribers to download your ebook, which should have links to your website on every page. Your report can circulate, as people who download it also give it away, and to facilitate this, include re-distribution rights. Use your best content when you put together your reports, and design them attractively. You may end up with one of those ebooks that goes viral, if people keep spreading it and talking about it. You would never have to worry about getting visitors if this happens.

Article marketing has stood the test of time over and over, and it’s not going anywhere. It can give you consistent results if you take the time out to put it into action. Always experiment and test in your marketing and advertising, and that includes this method, as well.

Be the first to comment - What do you think?  Posted by admin - October 11, 2010 at 10:31 am

Categories: affiliate marketing   Tags: , , , ,